pilates K, a Machine Pilates Specialty Studio, Revamps Popular Program! 'Beauty Conditioning' to Be Rolled Out Nationwide Starting July 1 (Wed)

Rollout starting July 2026

LOIVE Inc. (Headquarters: Sapporo, Hokkaido; President & CEO: Ayaka Maekawa), which operates over 220 women-only fitness studios nationwide, announces that its machine Pilates specialty studio 'pilates K (Pilates K)' will begin rolling out the revamped program 'Beauty Conditioning' at all studios nationwide starting Wednesday, July 1, 2026.

Details URL: https://pilates-k.jp/

Development Background: A New Program Aiming for 'Beauty' and 'Suppleness'

At 'pilates K,' we develop programs based on our concept of 'Serious Body Makeover from Age 30,' closely aligning with the evolving lifestyles and beauty needs of modern women.

Recently, interest has grown in fitness and Pilates approaches that go beyond simply building muscle—focusing instead on reassessing daily physical condition and unlocking one’s innate charm. With this in mind, we have developed a new program, 'Beauty Conditioning,' centered on 'beauty' and 'conditioning,' designed to deliver deep satisfaction through simple, accessible movements.

We aim for this lesson to become one members want to repeat—serving as a comfortable entry point for Pilates beginners, and as an opportunity for regular members to reassess their body balance and rediscover their natural functionality. The program is suitable for a wide range of individuals.

Lesson Tagline

Enhance beauty through alignment

Program Overview

A conditioning class that gently releases unconscious tension and strain from daily life, supporting the development of a supple, internally aligned body. By balancing the entire body through breath and release, it guides participants toward their natural, easy-to-move state, aiming for a light, effortless body and natural beauty.

Lesson Details

Lesson Name: Beauty Conditioning

Launch Date: Gradual rollout starting July 1, 2026 (Wednesday)

Lesson Duration: 60 minutes

Available for first-time participants

About pilates K

pilates k (Pilates K)

A casual, stylish studio that dispels the image of Pilates as 'boring' or 'intense,' allowing members to enjoy body shaping at their own pace with music. The studio features a sophisticated, minimalist interior in gray tones, matching the lifestyle of modern women. Machine Pilates, previously seen as expensive and exclusive due to private lessons, is now accessible at an affordable price.

145 locations nationwide (as of May 2026)

About LOIVE Inc.

・Company Name: LOIVE Inc.

・Representative Director: Ayaka Maekawa

・Headquarters: Sapporo, Hokkaido

・Corporate Slogan: Let's love life.

・Business: Under the mission 'Creating women who love themselves and shine,' we operate women-only fitness studios nationwide, including hot yoga studio 'loIve' and machine Pilates specialty studio 'pilates K.' As a TSE Growth-listed company with a 99.9% female employee ratio (*), we leverage firsthand insights to realize women's well-being. (*As of May 2026)

・Number of Operated Studios: 222 nationwide (as of May 2026)

・Corporate Website: https://loive.co.jp/