[Ashikaga City] 'Pilates K' Women-Only Machine Pilates Studio to Open in Apita Ashikaga on May 27

Specialized Women-Only Machine Pilates Studio 'pilates K'

株式会社LOIVE (Headquarters: Sapporo, Hokkaido; President: Ayaka Maekawa), which operates over 200 boutique fitness studios for women nationwide (as of April 2026), will open a new 'Pilates K' studio in Apita Ashikaga, Tochigi Prefecture, on May 27, 2026 (Wednesday). This will be the company's second location in Tochigi Prefecture following the Utsunomiya store, responding to the growing health consciousness and popularity of machine Pilates, and offering a new exercise habit to women in the Ashikaga area.

■ Three Features of pilates K

1. Programs Focused on Body Make
Offers a rich variety of programs focusing on areas women are concerned about, such as the stomach, hips, upper arms, and back. As the machine supports the body's movements, beginners can perform exercises with the correct form without strain.

2. Music x Pilates Program
Adopts a group lesson format that moves to music. This dispels the image that Pilates is dull or intense, creating an environment where members can enjoy and effectively tone their bodies.

3. Stylish Space
The studio is a simple, sophisticated adult space based on grey tones. The interior design aims to heighten aesthetic awareness from the moment one steps inside. It provides a neutral time to forget the daily hustle and focus on one's body.

■ Birth of the Long-Awaited 'Machine Pilates Studio' in the Ashikaga Area

Machine Pilates has gained overwhelming support among women in their 30s to 50s, mainly on social media. Located inside 'Apita Ashikaga,' a facility familiar to locals, this studio provides one of the few environments specialized in machine Pilates in the Ashikaga area, making it easy to incorporate本格적인 body makeup into daily life.

■ Aiming to be a 'Regional Third Place for Women'

With the concept of 'neutral time,' Pilates K aims to provide time to step away from busy daily life and focus on oneself. It goes beyond a simple fitness facility, aiming to contribute to regional well-being as a 'third place' where women can refresh both body and mind.

■ '0 Yen Trial' for Beginners

As interest in body lines grows ahead of the warmer season, the studio uses 'reformers' that support body movements, making it easy for those returning to exercise. A 0-yen trial session is available for first-time users, allowing them to experience full-scale training empty-handed.

■ 'Triple 0 Yen' Advance Enrollment Campaign

To commemorate the grand opening, a special advance enrollment plan limited to web payments is available.

Offer: 'Triple 0 Yen' includes 0 yen for entrance fees, registration fees, and two months of monthly membership fees.
Deadline: Until 19:00 on May 26 (Tuesday)
Eligibility: First-time users of Pilates K who apply online during the campaign period.

■ Store Overview

Store Name: Pilates K Apita Ashikaga
Location: 2nd Floor, Apita Ashikaga, 245 Asakura-cho, Ashikaga, Tochigi
Opening Date: May 27, 2026 (Wed)
Closed: Sundays and Mondays
Business Hours: Tue/Wed/Fri: 10:00-13:30, 17:30-22:00; Thu: 17:30-22:00; Sat/Holiday: 10:00-18:00
Website: https://pilates-k.jp/studio/tochigi-ken/ashikaga