[Hot Yoga Loive] Introducing 'Pelvic Floor Training Yoga' Nationwide on June 1 to Support Women's Wellness through FemCare

## 'Pelvic Floor Training Yoga' Launching Nationwide in June 2026

LOIVE Inc. (Headquarters: Sapporo, Hokkaido; Representative: Ayaka Maekawa), operator of the women-only hot yoga studio 'Loive', will roll out a new lesson program focused on the 'pelvic floor muscles' sequentially across its studios nationwide, starting June 1, 2026.

Fluctuations in physical condition often accompany the life stage changes women experience. This program aims to support women's healthy and beautiful daily lives by training the deepest, invisible part of the body—the 'pelvic floor muscles'—to build the strength that supports the body from the bottom up.

## Main Concept and Catchphrase

'I support myself'

Changes in body shape, fluctuating conditions. The answer is in the deepest part. Concentrated training of the pelvic floor muscles, focusing on the 'strength to support from the bottom.' Building a flexible, toned, and unshakeable self.

## Background: 'Deep Care' Needed by Women Today

In recent years, interest in 'FemCare' and 'FemTech' has surged, driven by a desire to improve women's quality of life (QOL) and growing awareness of understanding and self-caring for one's own body. In particular, approaching the 'pelvic floor muscles'—a key inner muscle group—is gaining attention as the foundation for beauty and health.

Acting like a hammock supporting internal organs at the base of the pelvis, the pelvic floor muscles are prone to weakening due to aging, lack of exercise, or life stage changes like childbirth. This hidden muscle weakness can manifest in various signs, such as poor posture, changes in body lines, or daily fluctuations in physical condition.

As a women-only studio, Loive developed this program out of a desire to stand by the invisible worries of Japanese women and provide a habit of tuning their condition from the inside out.

## Program Highlights: 60 Minutes of Warming and Toning

1. Focused on the Hard-to-Reach 'Pelvic Floor Muscles'
In daily life, the pelvic floor muscle group is difficult to consciously control. In this lesson, participants learn to control their core from the depths by linking breathing with the conscious movement of 'moving, lifting, and relaxing' the muscles around the pelvis.

2. Synergistic Effect of Hot Environment and Inner Care
Conducted in a warm and comfortable environment (38°C / 100°F room temperature, 65% humidity), the session gently warms the body and mind, increases flexibility, and provides a refreshing feeling. Moving while warming the pelvic area brings restorative benefits to the female body.

3. Core Stability for Beautiful Posture and Body Lines
Strengthening the pelvic floor muscles, the foundation of the body, naturally tones the interconnected core muscles (abdomen and back). By stabilizing the core, the program guides participants toward a flexible and beautiful posture.

## Recommended For

- Those feeling body changes due to postpartum or age, or fluctuations in physical condition.
- Those who want to incorporate trendy 'FemCare' and 'Inner Care' into their daily lives.
- Those concerned about a protruding abdomen or poor posture who want to correct their core from the root.
- Those who want to stay warm to the core even during cold seasons.

## Lesson Overview

- Lesson Name: Pelvic Floor Training Yoga
- Launch Date: Sequential introduction starting June 1, 2026
- Duration: 60 minutes

## About Hot Yoga Studio Loive

A women-only hot yoga studio themed around 'Learning to love myself.' Operating 69 studios nationwide (as of May 2026).

- Ranked #1 in the 2026 GMO Customer Satisfaction Ranking for Hot Yoga.
Achieved first place in all seven evaluation categories.

## Survey Overview

- Conducted by: GMO Research & AI, Inc.
- Period: September 24, 2025 – December 23, 2025
- Valid Responses: 1,162