Women-only machine Pilates studio pilates K to open a new location in Kitakyushu, Fukuoka

LOIVE Inc. (Head office: Sapporo, Hokkaido; President and CEO: Ayaka Maekawa), which operates more than 200 women-only fitness studios nationwide as of April 2026, will open pilates K, a women-only machine Pilates studio, at Foreo Hibikino in Kitakyushu, Fukuoka Prefecture, on Wednesday, May 20, 2026. A new Youme Town Yukuhashi location is also scheduled to open on Wednesday, May 27. With these openings, the brand will expand to a total of seven locations in Fukuoka Prefecture. The company will also begin airing TV commercials in the Fukuoka area, proposing new exercise habits to local women. Expansion accelerates in Fukuoka, with TV commercials also launching Machine Pilates has gained strong support among women in their 20s to 50s, especially through social media. pilates K already operates five locations in Fukuoka Prefecture and has received broad support. To commemorate the consecutive openings of the Foreo Hibikino store on May 20 and the Youme Town Yukuhashi store on May 27, the brand will begin broadcasting TV commercials in the Fukuoka area. The company aims to communicate the brand’s worldview more widely and strengthen its support system for local women’s health and beauty. A new “third place” for the Kitakyushu and Wakamatsu area Located on the first floor of Foreo Hibikino, a daily-life hub in Wakamatsu Ward, Kitakyushu, the new studio offers the convenience of stopping by while shopping or going out. As a “third place” for local women to step away from busy days filled with housework and work and reconnect with themselves, the studio will provide a space for both physical and mental refreshment. Three features of pilates K 1. Body-shaping programs pilates K offers a wide range of programs focused on areas women often care about, such as the abdomen, hips, upper arms, and back. Because the machines support body movement, even beginners can exercise comfortably with proper form. 2. Music and Pilates programs The studio uses group lessons performed to music. By moving away from the image of Pilates as plain and strenuous, the programs help participants enjoy the workout while effectively engaging the body, creating an environment that is easy to continue. 3. Stylish studio space The interior is a simple, sophisticated adult space based on gray tones. The design is intended to heighten beauty awareness simply by entering the studio. Members can forget the noise of daily life and spend neutral time focusing on their own bodies. A free trial for first-time visitors ahead of summer As the season approaches when people wear lighter clothing and become more conscious of body lines, pilates K is launching a 0-yen trial. The classes use a reformer, a machine that supports body movement, so even those who have not exercised in a while can start comfortably. For first-time visitors only, the studio will offer a 0-yen group lesson experience in machine Pilates, allowing participants to try authentic training without bringing anything. Opening campaign: advance membership Triple 0-yen campaign To commemorate the grand opening in May, pilates K has prepared a special advance membership plan available only through online payment. Benefits: Enrollment fee, registration fee, and monthly membership fees for two months are all 0 yen under the “Triple 0-yen” offer. Application period: Until 7:00 p.m. on Tuesday, May 19 Eligibility: First-time pilates K users who complete the online membership application during the campaign period Please check the official website for detailed conditions. Store overview Store name: pilates K Foreo Hibikino Address: Foreo Hibikino Building A, 1F, 2-1-3 Koshiki Hibikino, Wakamatsu-ku, Kitakyushu, Fukuoka Prefecture Opening date: Wednesday, May 20, 2026 Closed: Sundays and Mondays Business hours: Tuesday, Wednesday, Friday: 10:00-13:30 and 17:30-22:00; Thursday: 17:30-22:00; Saturday and holidays: 10:00-18:00 About pilates K pilates K is a casual and stylish studio that moves away from the image of Pilates as plain and difficult, allowing members to enjoy body-shaping workouts to music at a comfortable pace. The studios feature mature, simple interiors based on gray tones, creating spaces that match the lifestyle of adult women. Machine Pilates, which was once expensive and difficult to access due to private lessons and other factors, can be enjoyed at a more approachable price. The brand operates 125 locations nationwide as of April 2026. About LOIVE Inc. Company name: LOIVE Inc. Representative Director: Ayaka Maekawa Head office: Sapporo, Hokkaido Corporate slogan: Love your life. Business: With the mission of “loving oneself and creating radiant women,” LOIVE develops women-only fitness businesses nationwide, including hot yoga brand loIve and machine Pilates brand pilates K. As a company listed on the Tokyo Stock Exchange Growth Market with a 99.9% female employee ratio as of April 2026, LOIVE uses insights from women’s own perspectives to help realize women’s well-being. Number of operated stores: More than 200 nationwide as of April 2026 Corporate website: https://loive.co.jp/