Women-only machine Pilates studio pilates K to open its first Tokushima location at Fuji Grand Kitajima on May 22

LOIVE Inc. (Head office: Sapporo, Hokkaido; President and Representative Director: Ayaka Maekawa), which operates more than 200 women-only boutique fitness studios across Japan as of April 2026, will open its women-only machine Pilates studio pilates K at Fuji Grand Kitajima in Kitajima-cho, Itano-gun, Tokushima Prefecture, on Friday, May 22, 2026. This will be the first pilates K location in Tokushima Prefecture. The company also plans to open another studio at Fuji Grand Ishii on Wednesday, May 27, accelerating its expansion in the Tokushima area. pilates K has three key features. First, it offers programs focused on body shaping, with a wide range of classes targeting areas women often care about, such as the abdomen, hips, upper arms, and back. Because the machines support body movement, even exercise beginners can train comfortably with proper form. Second, the studio offers group lessons that combine music and Pilates. By moving in rhythm with music, pilates K aims to overturn the image of Pilates as plain and demanding, creating an enjoyable environment that makes it easier to continue while still delivering effective workouts. Third, the studio features a stylish space with a simple, sophisticated interior based on gray tones. The design is intended to heighten beauty awareness as soon as customers enter, offering neutral time away from daily noise to focus on their own bodies. Machine Pilates has recently gained strong support on social media, especially among women in their 30s to 50s. In response to strong demand from residents of Tokushima Prefecture, pilates K is finally making its first entry into the prefecture. Following the opening of Fuji Grand Kitajima on May 22, Fuji Grand Ishii will open on May 27, offering women in the Tokushima area a new exercise habit and a place to maintain beauty over time. Ahead of the season when lighter clothing increases interest in body lines, pilates K will launch a free trial for first-time visitors. The lessons use reformer machines that support body movement, making it easy even for those who have not exercised in a while to get started. First-time customers can experience a machine Pilates group lesson for 0 yen and try authentic training without bringing anything. To commemorate the grand opening in May, pilates K is also offering an advance membership campaign limited to web payments. The campaign provides a “Triple 0 Yen” benefit, making the enrollment fee, registration fee, and two months of monthly fees all 0 yen. Applications are accepted until 7:00 p.m. on Thursday, May 21. The offer is available to first-time pilates K users who complete the web membership application during the campaign period. Customers should check the official website for detailed conditions. Store information: The store name is pilates K Fuji Grand Kitajima. The address is 2F Fuji Grand Kitajima, 174 Taihama Nishinosu, Kitajima-cho, Itano-gun, Tokushima Prefecture. The opening date is Friday, May 22, 2026. The studio is closed on Sundays and Mondays. Business hours are Tuesday, Wednesday, and Friday from 10:00 to 13:30 and 17:30 to 22:00; Thursday from 17:30 to 22:00; and Saturday and holidays from 10:00 to 18:00. Google Map: https://maps.app.goo.gl/nqoy8rZ5hTh3qW5X9 pilates K is a casual yet stylish studio that overturns the image of Pilates as plain and demanding, allowing customers to enjoy body shaping comfortably to music. Its gray-toned, simple, mature interior is designed to match the lifestyle of adult women. It also makes machine Pilates, which has often been expensive and intimidating through private lessons and similar formats, available at a more accessible price. As of April 2026, pilates K operates 125 locations nationwide. LOIVE Inc. operates women-only fitness businesses nationwide, including hot yoga brand loIve and machine Pilates brand pilates K, under the mission of “creating women who love themselves and shine.” With the corporate slogan “Love life,” the company is listed on the Tokyo Stock Exchange Growth Market and has a workforce that is 99.9% female as of April 2026. By applying insights from women’s own perspectives, LOIVE aims to realize women’s well-being. The company is headquartered in Sapporo, Hokkaido, led by Representative Director Ayaka Maekawa, and operates more than 200 locations nationwide as of April 2026. Corporate website: https://loive.co.jp/