【Koga City】Women-Only Machine Pilates Studio Opens! pilates K to Grand Open at Aeon Koga on May 8th

Women-Only Machine Pilates Studio 'pilates K'

LOIVE Co., Ltd. (Headquarters: Sapporo, Hokkaido; Representative Director and President: Ayaka Maekawa), which operates over 200 women-only fitness studios nationwide (as of April 2026), will open 'pilates K,' a women-only machine Pilates studio, at 'Aeon Koga' in Koga City, Ibaraki Prefecture on Friday, May 8, 2026. This will be the second store in Ibaraki Prefecture, following the Mito store, and aims to propose new exercise habits to women in the Koga area, responding to the recent increase in health consciousness and the machine Pilates boom.

■ Koga Area's Long-Awaited 'Machine Pilates Specialty Studio' is Born

Machine Pilates has gained overwhelming support among women in their 20s to 50s, especially on social media. This studio is located within 'Aeon Koga,' a facility popular with local residents, and provides a rare 'machine Pilates specialty' environment in the Koga City area. It allows for easy incorporation of authentic body sculpting into daily routines.

■ With the concept of 'Time to Become Neutral,' Towards Becoming a Third Place for Local Women

pilates K aims to provide 'time to become neutral,' a time to step away from busy daily lives of housework and work, and to face oneself. It strives to contribute to the well-being of local women as a 'third place' where they can refresh both mind and body, going beyond being just a fitness facility.

■ Safe for First-Timers. '0-Yen Trial' Starts for Summer

With the season for lighter clothing approaching, interest in body lines is increasing. Since 'Reformers' that support body movements are used, even those who haven't exercised in a while can start without difficulty. Additionally, for first-timers only, a group lesson experience of machine Pilates is offered for 0 yen. You can experience authentic training empty-handed.

■ Grand Opening Commemorative 'Early Bird Triple 0-Yen Campaign'

To commemorate the grand opening in May, a very advantageous early bird registration plan is available exclusively for web payments.

Benefits: 'Triple 0-Yen' where the enrollment fee, registration fee, and two months' membership fee (*1) are all 0 yen.

Application Period: Until 19:00 on May 7th

Eligibility: First-time users of pilates K who complete the web enrollment application process during the period.

*Please be sure to check the official website for detailed conditions.

■ Store Overview

Store Name: pilates K Aeon Koga Store

Location: Aeon Koga 1F, 1-2-17 Asahicho, Koga City, Ibaraki Prefecture

Opening Date: Friday, May 8, 2026

Closed: Sundays and Mondays

Business Hours: Tuesdays, Wednesdays, Fridays / 10:00-13:30, 17:30-22:00; Thursdays / 17:30-22:00; Saturdays, Holidays / 10:00-18:00

■ About pilates K

pilates K

It is a casual and stylish studio that dispels the image of Pilates as 'dull and tough,' allowing you to enjoy body sculpting to music without overexertion. The studio features a sophisticated simple interior based on gray, creating a space that matches the lifestyle of adult women. It offers previously high-priced and exclusive machine Pilates at an affordable price.

Operates 125 stores nationwide (as of April 2026).

■ About LOIVE Co., Ltd.

・Company Name: LOIVE Co., Ltd.

・Representative Director: Ayaka Maekawa

・Headquarters: Sapporo, Hokkaido

・Company Slogan: Love Your Life.

・Business Activities: With the mission of 'loving oneself and creating shining women,' the company operates women-only fitness facilities nationwide, including hot yoga 'loIve' and machine Pilates 'pilates K.' As a company listed on the Tokyo Stock Exchange Growth Market boasting a 99.9% female employee ratio (*as of April 2026), it aims to realize women's well-being by leveraging insights unique to those directly involved.

・Number of Stores Operated: Over 200 stores nationwide (as of April 2026)

・Corporate Website: https://loive.co.jp/