Women-only Machine Pilates Studio "pilates K" to Open 20 Stores Nationwide Sequentially in May! Providing "Time to Be Neutral" Across Japan
LOIVE Co., Ltd., which operates women-only fitness studios, will sequentially open 20 "pilates K" machine Pilates studios nationwide in May 2026. This expansion aims to strengthen the brand's presence and offer a new habit of body and mind alignment in daily life, especially as the tensions of a new environment ease in May.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 02:10
- 🔍 Collected: April 30, 2026 at 17:32
- 🤖 AI Analyzed: April 30, 2026 at 17:45 (13 min after Collected)
## Women-only Machine Pilates Studio "pilates K"
LOIVE Co., Ltd. (Headquarters: Sapporo, Hokkaido; Representative Director and President: Ayaka Maekawa), which operates over 200 women-only fitness studios nationwide (as of April 2026), will sequentially open 20 stores of its women-only machine Pilates studio "pilates K" across Japan in May 2026. By further expanding its presence into shopping centers and commercial facilities in various regions, the brand aims to strengthen its nationwide presence and propose a new habit of aligning mind and body in daily life.
## Background: A reassuring "me time" in May, when the tension of a new life melts away
In recent years, with increasing health consciousness, interest in machine Pilates as an exercise that can be continued without strain has spread nationwide. Especially May is an optimal time for "habit formation," as the tension of new beginnings eases and people become more aware of their mind-body balance. Pilates K aims to provide "time to be neutral," a moment to face oneself amidst a busy daily routine. The simultaneous opening of 20 stores is an initiative to offer such time within the familiar living areas of more people.
## Highlights of the May 2026 Openings
* **Accelerated Expansion Nationwide:** New stores will open in community-based commercial facilities, including Koga City in Ibaraki Prefecture, Kitajima Town in Tokushima Prefecture, and Ube City in Yamaguchi Prefecture, which are first-time locations.
* **Pursuing "Ease of Access":** Stores will primarily be located in shopping centers where customers can stop by during their shopping, lowering the barrier to exercising.
* **Women-Only and Beginner-Friendly Environment:** An environment where women can concentrate on themselves without worrying about their surroundings, and an experience supported by "Reformer," a specialized Pilates machine that assists even beginners with correct movements.
## List of Scheduled Opening Stores (in order of OPEN date)
* May 8 (Fri): Koga City, Ibaraki Prefecture (AEON Koga)
* May 12 (Tue): Komaki City, Aichi Prefecture (Piare Momohadai)
* May 20 (Wed): Wakamatsu-ku, Kitakyushu City, Fukuoka Prefecture (Foleo Hibikino), Fussa City, Tokyo (Yaoko Fussa Ushihama)
* May 21 (Thu): Nishi-ku, Sapporo City, Hokkaido (SHINASHINA Kotoni), Iwaki City, Fukushima Prefecture (Iwaki Onahama)
* May 22 (Fri): Kitajima Town, Itano District, Tokushima Prefecture (Fuji Grand Kitajima)
* May 26 (Tue): Ube City, Yamaguchi Prefecture (Fuji Grand Ube)
* May 27 (Wed): Ashikaga City, Tochigi Prefecture (APITA Ashikaga), Yukuhashi City, Fukuoka Prefecture (Yume Town Yukuhashi), Ishii Town, Myozai District, Tokushima Prefecture (Fuji Grand Ishii), Shibata City, Niigata Prefecture (AEON Mall Shibata)
* May 29 (Fri): Higashihiroshima City, Hiroshima Prefecture (Yume Town Higashihiroshima), Tenri City, Nara Prefecture (AEON Town Tenri), Kanazawa City, Ishikawa Prefecture (LaPark Kanazawa), Joetsu City, Niigata Prefecture (Joetsu)
* May 30 (Sat): Omihachiman City, Shiga Prefecture (AEON Omihachiman), Moriyama City, Shiga Prefecture (Pieri Moriyama)
* May 31 (Sun): Tomakomai City, Hokkaido (Tomakomai), Inage-ku, Chiba City, Chiba Prefecture (AEON Town Inage Naganuma)
## About pilates K
pilates k (Pilates Kay)
It is a casual and stylish studio that breaks the image of Pilates as "dull and tough," allowing you to enjoy body shaping to music without strain. The studio features a simple, adult interior based on gray tones, creating a space that matches the lifestyle of adult women. You can enjoy machine Pilates, which used to be expensive and inaccessible, at an affordable price, including private lessons.
Operates 125 stores nationwide (as of April 2026).
## About LOIVE Co., Ltd.
* Company Name: LOIVE Co., Ltd.
* Representative Director: Ayaka Maekawa
* Headquarters: Sapporo, Hokkaido
* Corporate Slogan: Love your life.
* Business Activities: With the mission of "creating women who love themselves and shine," we operate women-only fitness studios nationwide, including hot yoga "loIve" and machine Pilates "pilates K". As a TSE Growth listed company with a 99.9% female employee ratio (*as of April 2026), we leverage insights unique to those involved to aim for the realization of women's well-being.
* Number of Operated Stores: Over 200 stores nationwide (as of April 2026)
* Corporate Website: https://loive.co.jp/
LOIVE Co., Ltd. (Headquarters: Sapporo, Hokkaido; Representative Director and President: Ayaka Maekawa), which operates over 200 women-only fitness studios nationwide (as of April 2026), will sequentially open 20 stores of its women-only machine Pilates studio "pilates K" across Japan in May 2026. By further expanding its presence into shopping centers and commercial facilities in various regions, the brand aims to strengthen its nationwide presence and propose a new habit of aligning mind and body in daily life.
## Background: A reassuring "me time" in May, when the tension of a new life melts away
In recent years, with increasing health consciousness, interest in machine Pilates as an exercise that can be continued without strain has spread nationwide. Especially May is an optimal time for "habit formation," as the tension of new beginnings eases and people become more aware of their mind-body balance. Pilates K aims to provide "time to be neutral," a moment to face oneself amidst a busy daily routine. The simultaneous opening of 20 stores is an initiative to offer such time within the familiar living areas of more people.
## Highlights of the May 2026 Openings
* **Accelerated Expansion Nationwide:** New stores will open in community-based commercial facilities, including Koga City in Ibaraki Prefecture, Kitajima Town in Tokushima Prefecture, and Ube City in Yamaguchi Prefecture, which are first-time locations.
* **Pursuing "Ease of Access":** Stores will primarily be located in shopping centers where customers can stop by during their shopping, lowering the barrier to exercising.
* **Women-Only and Beginner-Friendly Environment:** An environment where women can concentrate on themselves without worrying about their surroundings, and an experience supported by "Reformer," a specialized Pilates machine that assists even beginners with correct movements.
## List of Scheduled Opening Stores (in order of OPEN date)
* May 8 (Fri): Koga City, Ibaraki Prefecture (AEON Koga)
* May 12 (Tue): Komaki City, Aichi Prefecture (Piare Momohadai)
* May 20 (Wed): Wakamatsu-ku, Kitakyushu City, Fukuoka Prefecture (Foleo Hibikino), Fussa City, Tokyo (Yaoko Fussa Ushihama)
* May 21 (Thu): Nishi-ku, Sapporo City, Hokkaido (SHINASHINA Kotoni), Iwaki City, Fukushima Prefecture (Iwaki Onahama)
* May 22 (Fri): Kitajima Town, Itano District, Tokushima Prefecture (Fuji Grand Kitajima)
* May 26 (Tue): Ube City, Yamaguchi Prefecture (Fuji Grand Ube)
* May 27 (Wed): Ashikaga City, Tochigi Prefecture (APITA Ashikaga), Yukuhashi City, Fukuoka Prefecture (Yume Town Yukuhashi), Ishii Town, Myozai District, Tokushima Prefecture (Fuji Grand Ishii), Shibata City, Niigata Prefecture (AEON Mall Shibata)
* May 29 (Fri): Higashihiroshima City, Hiroshima Prefecture (Yume Town Higashihiroshima), Tenri City, Nara Prefecture (AEON Town Tenri), Kanazawa City, Ishikawa Prefecture (LaPark Kanazawa), Joetsu City, Niigata Prefecture (Joetsu)
* May 30 (Sat): Omihachiman City, Shiga Prefecture (AEON Omihachiman), Moriyama City, Shiga Prefecture (Pieri Moriyama)
* May 31 (Sun): Tomakomai City, Hokkaido (Tomakomai), Inage-ku, Chiba City, Chiba Prefecture (AEON Town Inage Naganuma)
## About pilates K
pilates k (Pilates Kay)
It is a casual and stylish studio that breaks the image of Pilates as "dull and tough," allowing you to enjoy body shaping to music without strain. The studio features a simple, adult interior based on gray tones, creating a space that matches the lifestyle of adult women. You can enjoy machine Pilates, which used to be expensive and inaccessible, at an affordable price, including private lessons.
Operates 125 stores nationwide (as of April 2026).
## About LOIVE Co., Ltd.
* Company Name: LOIVE Co., Ltd.
* Representative Director: Ayaka Maekawa
* Headquarters: Sapporo, Hokkaido
* Corporate Slogan: Love your life.
* Business Activities: With the mission of "creating women who love themselves and shine," we operate women-only fitness studios nationwide, including hot yoga "loIve" and machine Pilates "pilates K". As a TSE Growth listed company with a 99.9% female employee ratio (*as of April 2026), we leverage insights unique to those involved to aim for the realization of women's well-being.
* Number of Operated Stores: Over 200 stores nationwide (as of April 2026)
* Corporate Website: https://loive.co.jp/