Hot Yoga Studio 'loIve' Ranks No. 1 in All Categories, Including 'Overall Satisfaction', in the GMO Customer Satisfaction Ranking! Selected as the Most Satisfactory Hot Yoga Studio by Actual Users
LOIVE Co., Ltd.'s hot yoga studio 'loIve' won 1st place in all 7 categories, including overall satisfaction and instructor quality, in the GMO Customer Satisfaction Ranking.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 22:20
- 🔍 Collected: April 8, 2026 at 14:00
- 🤖 AI Analyzed: April 20, 2026 at 16:08 (290h 8m after Collected)
LOIVE Co., Ltd. (Headquarters: Sapporo, Hokkaido; Representative Director: Ayaka Maekawa), which operates the hot yoga studio "loIve" with 68 locations nationwide under the concept "Learning to love myself," has secured 1st place in all 7 evaluation categories in the "GMO Customer Satisfaction Ranking" conducted by GMO Research & AI Inc.
This survey was a rigorous reality check targeting 1,162 nationwide users who have actually continuously used hot yoga for more than three months, comparing 9 major companies. loIve received the highest support in all categories, including instructor quality, facilities, cost performance, and "intention to recommend to friends and acquaintances."
■ Evaluation Points for Winning No.1 in All 7 Categories
loIve focuses on developing programs that stay close to women's concerns and providing high hospitality based on expert knowledge. In this survey, the following points in particular led to high trust from users:
- Quality of Instructors & Staff Response: Guidance by instructors who have mastered thorough technical training and customer service manners was highly evaluated.
- Studio Cleanliness & Facility Convenience: The creation of a clean environment where customers can comfortably focus, along with easy accessibility, was supported.
- Cost Performance & Overall Satisfaction: We received the highest ratings for the balance between service quality and price, as well as the "intention to reuse" the service.
■ List of Categories Ranked No.1
In this survey, we achieved 1st place in all of the following categories:
1. Ease of Enrollment 2. Studio Cleanliness 3. Accessibility 4. Quality of Instructors 5. Staff Response 6. Cost Performance 7. Overall Satisfaction
■ Future Prospects
Encouraged by achieving 1st place in all categories, we will continue to strive for further service improvement and the creation of comfortable spaces so that we can support each customer's moment of "learning to love themselves."
■ Survey Overview (Evidence Specification)
- Survey Conductor: GMO Research & AI Inc.
- Survey Method: Online survey
- Survey Period: September 24, 2025 - December 23, 2025
- Valid Responses: 1,162 (Required quota: 50+ per segment)
- Target Audience:
- Gender: Unspecified
- Age: 18-84 years old
- Region: Nationwide
- Condition: Individuals who have used hot yoga services within the past 3 years and have continuously used them for over 3 months.
- Surveyed Companies: 9 services
- Definition: Met all specified conditions below
This survey was a rigorous reality check targeting 1,162 nationwide users who have actually continuously used hot yoga for more than three months, comparing 9 major companies. loIve received the highest support in all categories, including instructor quality, facilities, cost performance, and "intention to recommend to friends and acquaintances."
■ Evaluation Points for Winning No.1 in All 7 Categories
loIve focuses on developing programs that stay close to women's concerns and providing high hospitality based on expert knowledge. In this survey, the following points in particular led to high trust from users:
- Quality of Instructors & Staff Response: Guidance by instructors who have mastered thorough technical training and customer service manners was highly evaluated.
- Studio Cleanliness & Facility Convenience: The creation of a clean environment where customers can comfortably focus, along with easy accessibility, was supported.
- Cost Performance & Overall Satisfaction: We received the highest ratings for the balance between service quality and price, as well as the "intention to reuse" the service.
■ List of Categories Ranked No.1
In this survey, we achieved 1st place in all of the following categories:
1. Ease of Enrollment 2. Studio Cleanliness 3. Accessibility 4. Quality of Instructors 5. Staff Response 6. Cost Performance 7. Overall Satisfaction
■ Future Prospects
Encouraged by achieving 1st place in all categories, we will continue to strive for further service improvement and the creation of comfortable spaces so that we can support each customer's moment of "learning to love themselves."
■ Survey Overview (Evidence Specification)
- Survey Conductor: GMO Research & AI Inc.
- Survey Method: Online survey
- Survey Period: September 24, 2025 - December 23, 2025
- Valid Responses: 1,162 (Required quota: 50+ per segment)
- Target Audience:
- Gender: Unspecified
- Age: 18-84 years old
- Region: Nationwide
- Condition: Individuals who have used hot yoga services within the past 3 years and have continuously used them for over 3 months.
- Surveyed Companies: 9 services
- Definition: Met all specified conditions below