【New Thrilling Experience for Women-Only Body Makeover Gyms】 "REDY'S GYM," opening in Ginza, features a "Self-Esteem Boosting" lesson by the charismatic instructor RICO, who transcends gender boundaries, and its pre-opening slots were immediately fully booked!
LOIVE Inc. is launching "REDY'S GYM Ginza Store" on April 11, 2026, a women-only body makeover gym featuring a unique "Special Lesson" by charismatic instructor RICO, who transcends gender boundaries. The immersive, high-energy "lesson that lets you abandon reason" aims to boost self-esteem and has already generated significant buzz, with pre-opening slots for media and influencers filling up instantly.
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- 📰 Published: April 3, 2026 at 01:20
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LOIVE Inc. (Headquarters: Sapporo, Hokkaido, President: Ayaka Maekawa), which operates over 190 women-only boutique fitness studios nationwide, will grand open its women-only body makeover gym, "REDY'S GYM (Redys Gym) Ginza Store," on Saturday, April 11, 2026. Prior to the main opening, a special program will be held at the pre-opening for media representatives.
This project embodies the brand's concept "I MAKE MYSELF. (I create the me I want to be.)" and features the unique charismatic instructor RICO, who embodies diversity and beauty, in a women-only space. The "Special Lesson," where he powerfully inspires women with a mix of loving "poison tongue" remarks and strong encouragement, transcending gender boundaries, has already become a hot topic, with media and influencer slots filling up immediately after the information was released.
■ Why was he chosen for a "Women-Only Fitness Studio"?
Ginza, a highly competitive fitness district and the forefront of trends. In recent years, the value of women's body makeovers has significantly shifted from mere "dieting" to a "means of loving oneself and gaining confidence."
In today's era where diversity is respected, the presence of Mr. RICO, who has achieved excellence in his physical beauty and self-expression while active on the business front, liberates women from the old pressure to "become beautiful for someone else."
His words, sometimes strict and sometimes full of love, pursuing "the strength and beauty of a human being" unbound by gender or conventional norms, blow away daily stress and self-negation, providing an experience that overwhelmingly enhances the self-esteem of participating women.
■ Pre-Opening Immediately Fully Booked! An Ecstatic Special Program to "Let Go of Reason"
A lesson held in an extraordinary environment of darkness and loud music. With Mr. RICO's overwhelming performance and MCing leading the way, the studio is engulfed in an ecstasy akin to an overseas club. His passionate cheers, delivered at the moment of perceived limit ("I can't go on anymore!"), are expected to clear not only the body but also the mind, drawing great anticipation even before its commencement.
*This special program is planned to be held regularly for general customers as a "Limited-Time Special Lesson" even after the grand opening.
■ "RICO," the Ultimate Empowerment Icon with a Unique Background
【RICO Profile】
Graduated from Sophia University, Faculty of Foreign Studies, Department of Russian Language.
Multilingual, fluent in Japanese, English, Spanish, and Russian.
After joining a general trading company as a new graduate and engaging in sales and marketing, and then moving to a foreign-affiliated human resources consulting firm, he is now active globally as the Head of America Business Development at TimeTicket. On the other hand, he also works as a professional GOGO dancer and boasts a well-trained physique, having won and placed in multiple physique competitions such as Muscle Gate, JBBF, and FWJ. Furthermore, he was the runner-up in Mr. Gay Japan held in 2025, receiving high praise for his presence and expressiveness.
■ REDY'S GYM Ginza Store Store Outline
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Grand Opening Date: Saturday, April 11, 2026
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Address: 〒104-0061 5F, Diamond Building, 5-9-12 Ginza, Chuo-ku, Tokyo
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Concept: "I MAKE MYSELF. (I create the me I want to be.)" A women-only body makeover gym where you can immerse yourself solely in yourself without worrying about others' eyes, in a dark, loud space.
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Complete rental of wear and shoes is available, providing a third place where you can access it with a "barely-there" feeling on your way home from work or during shopping in the Ginza area.
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Official Website: https://redysgym.jp
*For the pre-opening (April 9-10) for media representatives, we are still accepting additional interview requests for a limited number of regular lesson slots. Please contact us for details.
■ What is REDY'S GYM?
A group training studio using multi-functional machines. In a NY-style dark studio, immersion is created with loud sound amidst bright red lights. By conducting training, which would normally be high-priced for personal sessions, in groups, we achieve affordable prices, and with detailed instruction from instructors, you can aim for ideal body makeovers more effectively.Expanding to 3 stores nationwide (Shibuya, Kobe Sannomiya, Ginza / as of April 2026)
