[5th Store in Mie] Women-only Pilates studio "pilates K" to open at Aeon Town Tsu-Kawage on Sunday, March 29!

LOIVE Co., Ltd. (Headquarters: Sapporo, Hokkaido; President: Ayaka Maekawa), which operates over 190 women-only boutique fitness studios nationwide (as of February 2026), will grand open its 5th location in Mie Prefecture, "pilates K Aeon Town Tsu-Kawage," on Sunday, March 29, 2026.

■ Start your new 2026 habit with the trending "Machine Pilates"

Machine Pilates has gained significant attention among K-pop idols and models, and is now a hot topic among top athletes and business professionals. pilates K, based on the concept of "Serious Body Makeover from Age 30," is a studio that offers group lessons set to music using the "Reformer," a specialized Pilates machine.

The new studio will open inside "Aeon Town Tsu-Kawage," a hub for the residential area spanning from northern Tsu City to southern Suzuka City, located along National Route 23, a major arterial road in Mie Prefecture. Situated on the first floor of this popular local shopping center with ample parking, it offers easy access by car. In response to the growing health consciousness, we propose a new habit of self-improvement through machine Pilates, serving as a "third place" where you can stop by regardless of the weather while running daily errands or dining.

■ Three Features of pilates K

1. Programs Specialized for Body Makeover
We offer a wide range of programs focusing on areas of concern for women, such as the "stomach," "hips," "upper arms," and "back." The group lesson format, where you move to music, dispels the image that Pilates is dull or overly strenuous. Since the machine supports your body's movements, even beginners can exercise with proper form without strain.

2. Music x Pilates Programs
We adopt a group lesson format that moves in sync with music. We provide a variety of programs specialized for body makeovers, creating an environment that is fun and easy to continue.

3. Stylish Space
The interior is a simple, sophisticated, and mature space based on gray tones. We have focused on an interior design that elevates your aesthetic sense the moment you step into the studio. You can spend a neutral time forgetting the hustle and bustle of daily life and focusing on your own body.