[Loft] Functional Hair Care and Trending Beauty Ingredients are Popular! "Loft Best Cosmetics 2026SS" Held

Loft Co., Ltd. (Shibuya-ku, Tokyo; President: Motoki Ando) will host the 15th "Loft Best Cosmetics 2026SS" event from Friday, June 5, to Thursday, June 25, 2026, at Loft stores nationwide and the Loft online store. The event will feature a total of 50 items, combining the "Loft Best Cosmetics 2026SS," selected based on Loft's sales performance this season, and the "Loft Next Cosmetics 2026SS," which buyers are highlighting as the next big trends. The "Best Cosmetics" list includes functional hair care items that have remained popular since last year, as well as skincare products containing beauty ingredients that address various skin concerns. The "Next Cosmetics" list features UV care items that are gaining attention for the upcoming season. The event will be held at Loft stores across Japan, including Shibuya Loft and Ginza Loft, as well as the online store. The top 5 Best Cosmetics include ReFa combs and d'Alba serums. Additionally, notable products have been selected by category, including body care, skincare, oral care, makeup, and healthcare. In the Next Cosmetics category, ReFa hair combs and Yakult lotions ranked at the top.