[Loft] Summer Essentials! "All-Weather Umbrellas 2026" High-Functionality, Lightweight, and Compact Types Also Available
Loft is expanding its lineup of all-weather umbrellas nationwide and on its online store from late March. With demand increasing annually due to severe heat, Loft's all-weather umbrella sales from March to August 2025 grew by approximately 128% year-on-year. This year, in preparation for scorching summer days, the company is strengthening its light-blocking and heat-shielding types, offering a rich variety of items including lightweight slim, compact, and fashionably designed options.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 22:01
- 🔍 Collected: April 15, 2026 at 13:31
- 🤖 AI Analyzed: April 19, 2026 at 12:17 (94h 45m after Collected)
Loft Co., Ltd. (Shibuya-ku, Tokyo / President and Representative Director Koki Ando) has been gradually expanding its range of all-weather umbrellas at Loft stores nationwide and the Loft online store since late March. Demand has been increasing annually due to severe heat, and Loft's all-weather umbrella sales from March to August 2025 grew by approximately 128% year-on-year. This year, in preparation for scorching summer days, the company is strengthening its light-blocking and heat-shielding types, offering a rich variety of items including lightweight slim, compact, and fashionably designed options.
■ Participating Stores: All Loft stores nationwide and Loft online store (https://www.loft.co.jp/store/)
■ Product Examples: *All prices include tax *Product availability and scale may vary by store
## Functionality First! High-Functionality Types with Heat Shielding, Light Blocking, and UV Cut
● Loft Pre-release / Wpc. IZA Cool & Compact (World Party) 5,280 yen
An umbrella from the popular Wpc. IZA series, known for its functionality and simple design, now features the highest heat shielding rate in the series' history*.
*Measurement value for fabric state (off-white), not the performance value of the product itself; embroidery and sewn parts are excluded.
● New Product / Zero & Radicool Automatic Opening/Closing Umbrella 55cm (Ogawa) 6,820 yen
An automatic opening/closing umbrella that uses "Radicool," a radiant cooling material that efficiently dissipates heat by reflecting incoming heat.
● New Product / COKAGE+ Wooden Handle Folding Umbrella 50cm (Waterfront) 7,040 yen *Scheduled to be available at some stores from late April
A folding umbrella that uses a special three-layer fabric with excellent heat shielding, light blocking, and UV cut properties.
## Keep it in your bag! Convenient, Lightweight, and Compact Types
● New Product / Magical Tech Protection Tough 12rib (Moonbat) 6,600 yen
A wind-resistant model with enhanced durability from the popular lightweight all-weather umbrella "Magical Tech Protection" series.
● New Product / Wpc. Shako Minima (World Party) 4,620 yen
A folding umbrella that becomes approximately 11.5cm when stored. Comes with a roll-up storage bag.
● go-koh All-Weather Art Umbrella Super Lightweight 50cm (World Party) 4,730 yen
Uses lightweight fabric and carbon ribs. A lightweight type weighing approximately 92g, combining lightness with heat shielding and light blocking properties.
## Fun to just carry! Designer Umbrellas
● Loft Exclusive / Wpc. Cat Embroidery (World Party) 4,510 yen
A folding umbrella with cats photographed by cat photographer Masayuki Oki embroidered on the umbrella body and storage bag.
● New Product / Thirty One Ice Cream × Wpc. Shako Playful Ice Cream Mini (World Party) 4,730 yen
A folding umbrella that expresses popular Thirty One Ice Cream flavors in its handle and accent embroidery. Comes with a spoon-shaped charm.
● New Product / PU Frilly Mini 50cm (Because) 4,290 yen
A folding umbrella with ruffles on both the umbrella and its pouch. Comes with a storage pouch that makes it easy to put in and take out the umbrella.
## Protect your face and scalp from direct sunlight! Sun Hats from Umbrella Manufacturers
● New Product / W by Wpc. UV Cut Contact Cool Croche Hat (World Party) 3,300 yen
Uses contact cooling fabric for the sweatband. The brim uses fabric with 100% UV cut rate and light blocking rate.
● Magical Tech Protection Adventure Hat (Moonbat) 3,960 yen
A light-blocking hat that uses umbrella fabric with light-blocking, UV cut, heat shielding, and water-repellent properties. Comes with a neck guard that can be stored under the brim.
■ Participating Stores: All Loft stores nationwide and Loft online store (https://www.loft.co.jp/store/)
■ Product Examples: *All prices include tax *Product availability and scale may vary by store
## Functionality First! High-Functionality Types with Heat Shielding, Light Blocking, and UV Cut
● Loft Pre-release / Wpc. IZA Cool & Compact (World Party) 5,280 yen
An umbrella from the popular Wpc. IZA series, known for its functionality and simple design, now features the highest heat shielding rate in the series' history*.
*Measurement value for fabric state (off-white), not the performance value of the product itself; embroidery and sewn parts are excluded.
● New Product / Zero & Radicool Automatic Opening/Closing Umbrella 55cm (Ogawa) 6,820 yen
An automatic opening/closing umbrella that uses "Radicool," a radiant cooling material that efficiently dissipates heat by reflecting incoming heat.
● New Product / COKAGE+ Wooden Handle Folding Umbrella 50cm (Waterfront) 7,040 yen *Scheduled to be available at some stores from late April
A folding umbrella that uses a special three-layer fabric with excellent heat shielding, light blocking, and UV cut properties.
## Keep it in your bag! Convenient, Lightweight, and Compact Types
● New Product / Magical Tech Protection Tough 12rib (Moonbat) 6,600 yen
A wind-resistant model with enhanced durability from the popular lightweight all-weather umbrella "Magical Tech Protection" series.
● New Product / Wpc. Shako Minima (World Party) 4,620 yen
A folding umbrella that becomes approximately 11.5cm when stored. Comes with a roll-up storage bag.
● go-koh All-Weather Art Umbrella Super Lightweight 50cm (World Party) 4,730 yen
Uses lightweight fabric and carbon ribs. A lightweight type weighing approximately 92g, combining lightness with heat shielding and light blocking properties.
## Fun to just carry! Designer Umbrellas
● Loft Exclusive / Wpc. Cat Embroidery (World Party) 4,510 yen
A folding umbrella with cats photographed by cat photographer Masayuki Oki embroidered on the umbrella body and storage bag.
● New Product / Thirty One Ice Cream × Wpc. Shako Playful Ice Cream Mini (World Party) 4,730 yen
A folding umbrella that expresses popular Thirty One Ice Cream flavors in its handle and accent embroidery. Comes with a spoon-shaped charm.
● New Product / PU Frilly Mini 50cm (Because) 4,290 yen
A folding umbrella with ruffles on both the umbrella and its pouch. Comes with a storage pouch that makes it easy to put in and take out the umbrella.
## Protect your face and scalp from direct sunlight! Sun Hats from Umbrella Manufacturers
● New Product / W by Wpc. UV Cut Contact Cool Croche Hat (World Party) 3,300 yen
Uses contact cooling fabric for the sweatband. The brim uses fabric with 100% UV cut rate and light blocking rate.
● Magical Tech Protection Adventure Hat (Moonbat) 3,960 yen
A light-blocking hat that uses umbrella fabric with light-blocking, UV cut, heat shielding, and water-repellent properties. Comes with a neck guard that can be stored under the brim.