[LOFT] Popular South Korean Characters Arrive in Japan for the First Time! 'BUTTER FAMILY POP UP SHOP'

LOFT Co., Ltd. (Shibuya-ku, Tokyo / President and Representative Director: Koki Ando) will hold the "BUTTER FAMILY POP UP SHOP" at five LOFT stores nationwide, starting with Shibuya LOFT from Thursday, April 16, 2026. "BUTTER FAMILY," a popular character from South Korea's "BUTTER SHOP," is renowned for its unique worldview that combines desserts and animals, and its irresistibly fluffy and cute charm that makes you want to hug it. This event will showcase a wide range of items, centering on themes of "fluffy" with a focus on material texture and "sparkling" featuring cute eyes, including photo card keyholders, pouches, and plush toys. Overview ■ Dates and Stores: Starting Thursday, April 16, 2026, at Shibuya LOFT, and Saturday, April 18, 2026, at Ginza LOFT, Umeda LOFT, Kyoto LOFT, and Tenjin LOFT. * The duration, product lineup, and scale will differ by store. ■ Number of Products: Approximately 300 types are planned for Shibuya LOFT, with approximately 100 types for the other four stores. ■ Product Examples: *All prices include tax. *Available while supplies last. [Add fun to your daily life with various designs of keyholders and plush toys] ● Fluffy Photo Card Keyholder: ¥1,518 each ● Veggie Gang M Size Keyholder: ¥1,518 each ● Veggie Gang Mini Keyholder: ¥770 each