LOFT Hosts "SEOUL IN THE LOFT by AMOREPACIFIC" Event Featuring 10 Korean Cosmetic Brands

LOFT Co., Ltd. (Shibuya-ku, Tokyo / President & CEO: Koki Ando) will hold the cosmetic event "SEOUL IN THE LOFT by AMOREPACIFIC," which brings together a total of 10 brands, including brands from the popular Korean cosmetics company "AMOREPACIFIC" making their debut in Japan. This event is a special event within the "Loft K Cosmetics Festival 2026SS," which features only Korean cosmetics and will be held at LOFT stores from April 18th (Saturday). It will be rolled out across 11 LOFT stores. It will offer popular brands such as "AESTURA," "LANEIGE," and "INNISFREE," as well as brands appearing at LOFT for a limited time like "HANYUL," "ILLIYOON," and "PUZZLEWOOD," totaling all 10 brands and 220 types of cosmetics. Purchase gifts such as original tote bags are also planned. Furthermore, Shibuya LOFT and Ginza LOFT will host POP UP STORES decorated with Seoul's streetscape, offering limited edition items and more. Overview: ■ Period: Saturday, April 18, 2026 – Friday, May 29, 2026 ■ Locations: Shibuya LOFT, Ginza LOFT, Ikebukuro LOFT, Umeda LOFT, Yokohama LOFT, Kichijoji LOFT, Tenjin LOFT, Sendai LOFT, Chiba LOFT, Kyoto LOFT, Shinjuku Sanchome LOFT *Shibuya LOFT until May 28 (Thu) 5 PM. Shinjuku Sanchome LOFT until May 31 (Sun) 7 PM. ■ Brands Featured: AESTURA, LANEIGE, INNISFREE, ETUDE, primera, espoir, PUZZLEWOOD, HANYUL, ILLIYOON, HERA (HERA only at Shibuya LOFT) ■ Product Examples: 220 types *Product selection and scale may vary by store. *All prices include tax. ● Limited Time / ILLIYOON Ceramide Ato Face & Body Milk (Sales name: CA Lotion) ¥1,870 ● Limited Time / ILLIYOON Ceramide Ato Face & Body Cream (Sales name: CA Concentrate Cream) ¥1,980 ● Limited Time / ILLIYOON Ceramide Ato Top-to-Toe Wash (Sales name: CA Top-to-Toe Wash) ¥1,430 This is a fragrance-free, low-irritation series; these moisturizing items are easy to use for dry bodies regardless of the season. This is the first offline appearance in Japan.