LOCUS Inc. (Chiyoda-ku, Tokyo; CEO Ryota Taki), which provides consulting services to over 2,000 companies with video as its starting point, is pleased to announce the release of a case study on its YouTube operational support for Kakaku.com, Inc. (Shibuya-ku, Tokyo; President & CEO Atsuhiro Murakami). Kakaku.com operates a wide range of internet services that enrich daily life, including the price comparison site "Kakaku.com," the restaurant search and reservation service "Tabelog," and the job search site "Kyujin Box."

▼ Full case study here

URL: https://www.locus-inc.co.jp/interview/kakaku.com

Background and Challenges: Absence of Evaluation Metrics and Trial-and-Error Operations Due to Unique Objectives

The "Tabelog Channel for Restaurant Owners" was operated with the aim of supporting restaurant management. However, due to its unique positioning, which did not involve product promotion or monetization, the channel faced the following challenges:

Absence of Evaluation Metrics: Standard success formulas could not be applied, making it unclear how to measure channel growth and results.

Trial-and-Error Operations: With no similar channels to benchmark against, there were difficulties in developing content ideas and establishing operational policies.

It was urgent to move beyond vague operations and establish clear guidelines to ensure that accumulated video assets reached the intended audience effectively.

Implemented Measures: Policy Formulation Based on All-Video Data Analysis and VSEO Training to Promote Autonomy

In consideration of the client's challenges and internal structure, the following support was provided:

Redefinition of Operational Policy Based on Data: Over approximately two months, performance and market analysis of all videos on the channel were conducted. Optimal operational guidelines tailored to the channel's unique role were formulated.

Input of VSEO Knowledge: To enable the担当者 (person in charge) to autonomously manage the PDCA cycle even after the support period ended, training was provided to systematically learn VSEO (Video Search Engine Optimization) know-how.

Support Outcomes: Significant Improvement in Click-Through Rate and Enhanced Presence Internally and Externally

Through this support, the following results have been achieved:

Improved Click-Through Rate through Data-Driven Operations: By incorporating VSEO knowledge gained from training and data analysis using generative AI into daily operations, the video click-through rate has significantly improved.

Visualization of the Channel's Social Value: Ambiguous channel growth metrics have been clarified, and its value has been objectively proven.

Increased Internal Presence and Expansion of Collaboration: The visualization of results and value has led to increased requests for cooperation from other departments, significantly enhancing the channel's presence both internally and externally.

[About LOCUS's YouTube Consulting Service]

Transforming YouTube into a "Growth Engine" to Accelerate Your Business.

Our YouTube consulting service goes beyond simple video posting. We treat videos as assets and provide strategic design and support that directly links to your business outcomes, from expanding awareness and lead generation to branding and recruitment.

End-to-End Strategy to Execution: We offer comprehensive support from concept design based on unique market analysis to operations utilizing VSEO measures and performance verification.

Abundant Support Experience: We have a proven track record of solving diverse challenges across various industries and sectors, from listed companies to government agencies.

Flexible Proposals Tailored to Your Structure: We build the optimal support style for your company's situation, from supporting in-house production to full outsourcing.

If you are struggling to achieve results with your YouTube operations or are considering strategic utilization, please feel free to contact us.

▼ "YouTube Consulting" Service Page here

URL: https://www.locus-inc.co.jp/services/youtube-consulting

[About LOCUS Inc.]

LOCUS is a creative company that has been providing consulting services centered on video in a wide range of fields, including "BtoC," "BtoB," and "Recruitment/Training/Internal Branding," with the theme "Video Moves Business." We have worked with over 2,000 clients, from major corporations to emerging ventures, focusing on both "quality of expression" and "results of utilization." In addition to our video consulting services, we are currently developing new video-related businesses, such as YouTube channel operation consulting and "Seniord," our own media that deploys digital signage in approximately 1,100 dispensing pharmacies nationwide.

[Company Profile]

Company Name: LOCUS Inc.

Location: Hibiya Park Front 18F, 2-1-6 Uchisaiwai-cho, Chiyoda-ku, Tokyo

Established: April 2, 2010

Representative: Ryota Taki

Business Activities: Video consulting services, video production/film production

YouTube channel consulting services, Dispensing Pharmacy Digital Signage "Seniord"

URL: https://www.locus-inc.co.jp/

[Contact for Press Release Inquiries]

LOCUS Inc. Business Promotion Department TEL: 03-6811-2000 E-mail: locus.marketing@locus-inc.co.jp

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  • Source: PR TIMES
  • Category: 事例紹介