LOCUS to Present at Seminar on April 28th: "AI Era SNS Operation Techniques: What to Grasp Now That Content Can Be Mass-Produced"
The article announces a joint webinar by LOCUS and Novalis on April 28, 2026, focusing on SNS operation strategies in the AI era. It addresses challenges such as low sales conversion from social media growth and the difficulty of in-house AI adoption. The seminar will cover practical aspects of Instagram and YouTube operations, and introduce "Skill Engineering" for effective knowledge transfer to AI.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:00
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 16, 2026 at 01:29 (14h 57m after Collected)
LOCUS Co., Ltd. (Chiyoda-ku, Tokyo, Representative Director: Ryota Taki), which develops consulting services for over 2,000 companies based on video, is pleased to announce its participation in the co-hosted webinar with Novalis Co., Ltd. on Tuesday, April 28, 2026, from 12:00 PM: "AI Era SNS Operation Techniques: What to Grasp Now That Content Can Be Mass-Produced ~Practical Application Methods x Fundamental Principles to Address~"
▼ Apply here
https://www.novalisgroup.jp/events/sns-marketing?utm_source=locus
This webinar is recommended for:
* Those whose SNS followers have increased, but it has not led to sales or inquiries.
* Those who feel dependent on specific members for content production and struggle with personalization issues.
* Those who want to utilize AI but are unsure where to start.
* Those who want to internalize SNS operations by fully leveraging AI and create a system that a team can manage.
* Those who want to correctly understand the gap between the expectation that "AI can do everything" and reality, and apply it to their business.
Seminar Content
"SNS followers have increased. But they are not leading to sales..."
"We lack the resources to create content, and our initiatives are stalled..."
Many people likely face such concerns and cannot see the next step in SNS operations.
This webinar will convey the "essence" and "specific application methods" of SNS operations in the AI era.
▼ Session Details
[Session 1: The Essence of Instagram Operation — The Mindset for Achieving Results Through Internalization]
We will explain the background leading to the conclusion that "outsourcing operation agencies do not yield results," and why internalization is important. We will discuss the shift in mindset from "what will make us grow" to "what should be," linking corporate MV (Mission/Vision) with account strategy.
[Session 2: What Changes and What Remains in the AI Era. What is Truly Important in YouTube Operation Goal Setting?]
"The era has come where content can be easily created by AI"— Hearing such words, many people must feel a mix of excitement and anxiety. Indeed, with the advent of AI-generated content, the norms of video production are changing significantly. However, no matter how much technology evolves, the importance of setting a purpose— "Why are we operating YouTube?"—remains unchanged. Centered around the concept of "appropriate goal setting" as a prerequisite for AI utilization, we will organize how and at which phase AI should be incorporated.
[Session 3: Replicating Your Knowledge with AI — Introduction to Skill Engineering]
Even if you delegate everything to AI, you will only get generic outputs that are "just plausible"— The reason for this is not AI's performance, but "your knowledge not being passed to the AI." How customers react to certain words, in what order trust is built. Structuring the knowledge accumulated in the field as a "manual" and making the AI memorize it. That is the concept of "Skill Engineering." Through concrete examples, we will explain why your knowledge holds value in the AI era and how to leverage it.
▼ Apply here
https://www.novalisgroup.jp/events/sns-marketing?utm_source=locus
【Event Outline】
◻︎ Date & Time: Tuesday, April 28, 2026, 12:00 PM - 1:00 PM
◻︎ Format: Online (Zoom)
◻︎ Viewing Method: After registration, a viewing URL will be provided via email.
◻︎ Participation Fee: Free
◻︎ Format: Panel discussion + Q&A (Supports both pre-submitted and live questions)
- Notes -
* We may refuse applications from competitors or individuals in the same industry based on our judgment.
* Please note that the event details may be subject to change due to unforeseen circumstances.
▼ Apply here
https://www.novalisgroup.jp/events/sns-marketing?utm_source=locus
This webinar is recommended for:
* Those whose SNS followers have increased, but it has not led to sales or inquiries.
* Those who feel dependent on specific members for content production and struggle with personalization issues.
* Those who want to utilize AI but are unsure where to start.
* Those who want to internalize SNS operations by fully leveraging AI and create a system that a team can manage.
* Those who want to correctly understand the gap between the expectation that "AI can do everything" and reality, and apply it to their business.
Seminar Content
"SNS followers have increased. But they are not leading to sales..."
"We lack the resources to create content, and our initiatives are stalled..."
Many people likely face such concerns and cannot see the next step in SNS operations.
This webinar will convey the "essence" and "specific application methods" of SNS operations in the AI era.
▼ Session Details
[Session 1: The Essence of Instagram Operation — The Mindset for Achieving Results Through Internalization]
We will explain the background leading to the conclusion that "outsourcing operation agencies do not yield results," and why internalization is important. We will discuss the shift in mindset from "what will make us grow" to "what should be," linking corporate MV (Mission/Vision) with account strategy.
[Session 2: What Changes and What Remains in the AI Era. What is Truly Important in YouTube Operation Goal Setting?]
"The era has come where content can be easily created by AI"— Hearing such words, many people must feel a mix of excitement and anxiety. Indeed, with the advent of AI-generated content, the norms of video production are changing significantly. However, no matter how much technology evolves, the importance of setting a purpose— "Why are we operating YouTube?"—remains unchanged. Centered around the concept of "appropriate goal setting" as a prerequisite for AI utilization, we will organize how and at which phase AI should be incorporated.
[Session 3: Replicating Your Knowledge with AI — Introduction to Skill Engineering]
Even if you delegate everything to AI, you will only get generic outputs that are "just plausible"— The reason for this is not AI's performance, but "your knowledge not being passed to the AI." How customers react to certain words, in what order trust is built. Structuring the knowledge accumulated in the field as a "manual" and making the AI memorize it. That is the concept of "Skill Engineering." Through concrete examples, we will explain why your knowledge holds value in the AI era and how to leverage it.
▼ Apply here
https://www.novalisgroup.jp/events/sns-marketing?utm_source=locus
【Event Outline】
◻︎ Date & Time: Tuesday, April 28, 2026, 12:00 PM - 1:00 PM
◻︎ Format: Online (Zoom)
◻︎ Viewing Method: After registration, a viewing URL will be provided via email.
◻︎ Participation Fee: Free
◻︎ Format: Panel discussion + Q&A (Supports both pre-submitted and live questions)
- Notes -
* We may refuse applications from competitors or individuals in the same industry based on our judgment.
* Please note that the event details may be subject to change due to unforeseen circumstances.