L'Occitane Celebrates 50th Anniversary with Mood-Transforming Fragrance Series: Second Launch, 'LAVANDE,' Unveiled for July 1, 2026 Release

From L'Occitane, the brand that champions the refined, high-quality lifestyle of sun-drenched Haute-Provence in southern France, comes a new trilogy of mood-transforming fragrances—'VERVEINE (Verbena),' 'LAVANDE (Lavender),' and 'VERVEINE AGRUMES (Verbena Citrus)'—launched to celebrate the Maison’s 50th anniversary.

The second release, the 'LAVANDE (Lavender)' series, will debut on Wednesday, July 1, 2026.

For evenings when you seek relaxation or moments when you wish to ease tension, this collection gently embraces your daily life with soothing comfort.

L'Occitane Official Online Store: https://jp.loccitane.com/lavande

The 50th-anniversary theme is 'CRAFTING LIFE TIES,' offering immersive experiences that connect you with Haute-Provence through our products.

Founded in 1976 when rosemary essential oil was first sold at a market in Haute-Provence, southern France, L'Occitane has always carried forward a deep reverence for nature and humanity, along with the desire to share the spirit of Haute-Provence. 'Nature’s gifts,' 'the warmth of human hands,' and 'l'art de vivre (the art of living)'—L'Occitane continues to deliver the rich charm of this land through products that offer a comforting, beautiful experience for both mind and body in everyday life.

The theme for the Maison’s 50th anniversary is 'CRAFTING LIFE TIES (Carrying Forward the Bond Between People and Nature).' This year, we invite you to share in an immersive experience connecting you with Haute-Provence through our products. At the peak of summer, when plants breathe with life, we celebrate our 50th anniversary by renewing the scents of verbena and lavender—symbols of Haute-Provence’s summer and the Maison itself.

Introducing Three Mood-Transforming Fragrance Series Inspired by Nature

Plants are more than just beautiful; they create unique experiences in Haute-Provence. Their fragrances evoke the pleasure of strolling through sunlit hillsides, deeply touching your senses and emotions, opening doors to inner awareness.

With every spritz, your emotional gear shifts: focus with 'VERVEINE (Verbena),' relax with 'LAVANDE (Lavender),' and energize with 'VERVEINE AGRUMES (Verbena Citrus).'

Choose a scent for every moment. In our fast-paced world, where emotions often fluctuate, the plants of Haute-Provence help tune your mood to your desired state.

'LAVANDE (Lavender)' Series Launches July 1, 2026

The second release in the mood fragrance series, the 'LAVANDE (Lavender)' collection, invites you into a state of relaxation.

True lavender swaying under the Provençal sun and dry breeze. Its fresh yet soft aroma naturally invites deep breaths, gently unwinding the tension of daily life.

For your evening rituals or moments when you need to calm your mind, this collection gently releases you, accompanying you at the end of each day.

[Key Points]

True lavender grown in the highlands of southern France is known for its rich, soft fragrance.

The 'LAVANDE (Lavender)' series uses high-quality essential oil from this region, creating the sensation of standing right in the middle of a lavender field in Haute-Provence.

Enjoy a heartwarming, comforting scent where Provençal lavender blends with milky sandalwood warmth.

[Product Details]

■ Lavande Eau de Toilette

An eau de toilette that envelops you in serenity.

The cool scent of lavender layered with milky warmth is perfect for relaxing between work or as a bedtime fragrance.

The modern, minimalist bottle design, inspired by Haute-Provence traditions, elegantly enhances your bathroom. Its beauty makes you want to collect the entire series.

75mL / ¥8,470 (tax included)

■ Lavande Perfumed Hand Cream

A hand cream that nourishes your skin and leaves a delicate fragrance.

Carry the soothing scent of lavender in your bag,

and transition into relaxation anytime, anywhere.

75mL / ¥3,300 (tax included) ※Online Exclusive

30mL / ¥1,870 (tax included)

■ Lavande Perfumed Shower Gel

A shower gel that fills you with a relaxing fragrance as you cleanse your skin.

Tension melts away, turning your evening bath into a healing ritual.

Gently accompanying you at the end of the day.

250mL / ¥3,960 (tax included)

■ Lavande Perfumed Body Milk

A body milk that leads to soft, luxuriously smooth skin.

Leaves a soothing scent and moisture on your skin.

Perfect for bedtime body care.

250mL / ¥4,840 (tax included)

■ Lavande Foaming Bath

A foaming bath that creates rich bubbles when added to your bathtub.

Surrounded by fluffy, lavender-scented bubbles.

Enjoy a bath that feels like releasing your mind.

500mL / ¥6,160 (tax included)

■ Lavande Perfumed Roll-On

A roll-on fragrance with a top note of mandarin’s freshness,

in a convenient 10mL size that fits in your pouch.

Apply lightly to wrists or behind the ears when you need to ease tension.

Roll gently to blend in and relax your mood.

10mL / ¥3,850 (tax included)

Limited-Edition Lavender-Print Wrapping Paper Available for a Limited Time

To commemorate the launch of the 'LAVANDE (Lavender)' series, a special lavender-pattern wrapping paper will be available from July 1 (while supplies last). For customers purchasing a gift box, we will wrap it with this paper upon request.

※Image is for illustration purposes only.

About the Fragrance Collection 'ART OF SCENT'

In 2026, L'Occitane celebrates its 50th anniversary. In October 2025, the fragrance collection 'ART OF SCENT' was born as a new chapter for the next 50 years, honoring the Maison’s roots. Inspired by the plants and flowers of Haute-Provence, L'Occitane redefines its scents as 'art of fragrance,' unifying previously separate fragrance lines into one cohesive collection.

Each scent stands beautifully on its own, and layering them creates new harmonies. When combined with items like body milk, shower gel, and hand cream—each with distinct scent profiles—the combinations exceed 1,000. From these, you can compose your own unique fragrance symphony.

Use the new mood fragrances to shift your emotions. Use style fragrances to shape your desired impression.

By layering scents, you can harmonize your inner state while enhancing your personal charm.

About L’Occitane en Provence

Since its founding in 1976, L'Occitane has celebrated the 'life force'