L'Occitane Celebrates 50th Anniversary with 'ART OF SCENT' Mood Fragrances
L'Occitane launches the 'ART OF SCENT' collection, featuring three mood-adjusting fragrances to mark its 50th anniversary. The first release is the renewed 'VERVEINE' line, utilizing innovative extraction technology to deliver a 100% natural, fresh scent for improved focus and well-being.
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- 📰 Published: May 20, 2026 at 23:15
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L'Occitane, a brand proposing the sophisticated and high-quality lifestyle of the natural South of France, Haute-Provence, announces the birth of its fragrance collection 'ART OF SCENT' to celebrate its 50th anniversary. This collection allows users to enjoy layering scents like art, and it includes three mood fragrances: 'VERVEINE,' 'LAVANDE,' and 'VERVEINE AGRUMES.' The first installment, the 'VERVEINE' series, will be released on May 27, 2026 (Wednesday).
In an overly busy era, our moods can often fluctuate. These scents serve to tune our minds and guide us to our desired state through the power of plants. The 50th-anniversary theme is 'CRAFTING LIFE TIES.' Since its start in a market in Haute-Provence in 1976, L'Occitane has cherished its 'respect for nature and people' and has continued to deliver comfortable experiences into daily life. Plant scents evoke the comfort of strolling through hills under the sun, deeply moving the senses. Each time you wear them, they help shift your mental gear, tuning your mood towards focus, relaxation, or vitality.
The first installment, 'VERVEINE,' refreshes the popular No.1 fragrance, Verbena, using an extraction technology first in the perfumery and flavor field. By using gentle thermal decomposition, the brand has achieved a 100% natural, solvent-free extract. This fresh, just-picked scent accompanies moments when you need to focus or clear your mind before work or study. The product lineup includes an Eau de Toilette, Hand Cream, Shower Gel, Body Milk, and Hair & Body Mist. Enjoy this refined scent accompanied by a new, modern, and minimalist design.
In an overly busy era, our moods can often fluctuate. These scents serve to tune our minds and guide us to our desired state through the power of plants. The 50th-anniversary theme is 'CRAFTING LIFE TIES.' Since its start in a market in Haute-Provence in 1976, L'Occitane has cherished its 'respect for nature and people' and has continued to deliver comfortable experiences into daily life. Plant scents evoke the comfort of strolling through hills under the sun, deeply moving the senses. Each time you wear them, they help shift your mental gear, tuning your mood towards focus, relaxation, or vitality.
The first installment, 'VERVEINE,' refreshes the popular No.1 fragrance, Verbena, using an extraction technology first in the perfumery and flavor field. By using gentle thermal decomposition, the brand has achieved a 100% natural, solvent-free extract. This fresh, just-picked scent accompanies moments when you need to focus or clear your mind before work or study. The product lineup includes an Eau de Toilette, Hand Cream, Shower Gel, Body Milk, and Hair & Body Mist. Enjoy this refined scent accompanied by a new, modern, and minimalist design.
FAQ
What is L'Occitane's mood fragrance?
A series of fragrances designed to guide the user towards specific states like concentration, relaxation, or vitality through the scent of plants.
How has the verbena scent been renewed?
By using a new thermal decomposition extraction technology, it achieves a 100% natural, solvent-free extract, allowing for a more authentic verbena scent.
Where can I purchase these products?
They are available through the official L'Occitane website (https://jp.loccitane.com/verveine).