L'Occitane Pop-up at 'HANKYU BEAUTY FRAGRANCE FESTIVAL 2026'. First-ever 'L'Occitane Cafe' in Kansai and Pre-sale of Summer Fragrances.

L'Occitane, a brand proposing a sophisticated lifestyle from Haute-Provence, France, will participate in the 'HANKYU BEAUTY FRAGRANCE FESTIVAL 2026' at the 9th floor Festival Plaza of Hankyu Umeda Main Store for six days from April 29 to May 4, 2026.

**Kansai's First L'Occitane Cafe Pop-up** The L'Occitane Cafe, where you can experience the world of Haute-Provence through food, first opened in 2008 at the Shibuya store and expanded to Karuizawa in 2023. This time, it makes its long-awaited debut in the Kansai region for a limited period. Guests can enjoy two types of refreshing non-alcoholic cocktails inspired by the 'Verbena' and 'Lavender' fragrances. - 'Lavender Blue' (880 JPY): A herbal tea blend with butterfly pea, grape juice, and lavender syrup. - 'Verbena Lemonade' (880 JPY): A lemonade with verbena herbal tea, honey, and green apple syrup.

**Fastest in Japan! Pre-sale of Renewed Summer Fragrances** In celebration of its 50th anniversary, L'Occitane is refreshing its iconic Verbena and Lavender scents. The 'Verveine' and 'Lavande' series will be available at this event ahead of the nationwide launch. - **Verveine Series**: Featuring organic verbena with citrus and floral notes, designed to shift your mood to a focused state. - **Lavande Series**: A calming blend of lavender and milky sandalwood, designed to help you relax at the end of the day.

**Purchase Bonuses** - Over 2,200 JPY: Mini Eau de Toilette (1mL). - Over 7,700 JPY: Original L'Occitane Cafe Herbal Tea (Citrus Infusion or Provence Blend).

**Special Talk Show** On May 2nd at 2:00 PM, a talk show featuring fragrance advisor MAHO will be held to teach secrets on how to incorporate scents into daily life, embodying the 'Art de Vivre' philosophy.

**About L'Occitane en Provence** Founded in 1976, L'Occitane is a beauty maison inspired by the nature and culture of Haute-Provence. It combines plant-based ingredients with advanced science and environmental care to create skincare, fragrances, and home collections manufactured in France.