Partnership with "Payke", a Shopping App for Inbound Tourists.
Location AI partnered with Payke, a shopping app for inbound tourists. By integrating location data and consumption behavior, they provide a full-funnel inbound marketing platform.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 19:41 (129h 9m after Collected)
Location AI Inc. (Headquarters: Shibuya-ku, Tokyo, CEO: Kazusuke Obio), which develops and provides a foot-traffic data utilization platform, has partnered with Payke Inc. (Headquarters: Naha, Okinawa, CEO: Keisuke Furuta, hereinafter "Payke"), which operates "Payke," a multilingual product information app for inbound tourists.
Through this partnership, Location AI's high-precision global location data will be integrated with the consumption behavior data of Payke's users, which has exceeded 5.5 million total downloads. This enables the visualization of multifaceted consumption trends by combining not only the foot traffic of inbound tourists but also their nationality, language, gender, age, and even "consumption behavior data during their stay in Japan." Furthermore, by making it possible to deliver foot-traffic ads in Payke's ad spaces, it becomes possible to handle everything from awareness generation to attracting customers, promoting purchases, and verifying effectiveness in a one-stop manner through ad campaigns linked to actual consumption behavior data.
Highly Advanced Inbound Analysis Brought by "Location x Attributes x Consumption Behavior" Data
Location AI has previously visualized the visitation and migration behavior of inbound tourists using location big data. With this partnership, in addition to measuring the number of visitor IDs in the "Location AI Platform®" and "Inbound Analytics+", it becomes possible to conduct multifaceted analysis combining detailed attribute information such as nationality, language, gender, and age held by Payke.
Businesses such as tourist spots, commercial facilities, and retail stores can now directly utilize deep insights such as "what kind of tourists from which countries are purchasing which categories of products," supporting the formulation of marketing measures that are more aligned with actual conditions.
■ Integrated Data and Application Details
[Integrated Data Item] Nationality (ISO Country Code)
[Application/Analysis Details] Analysis by visitor's home country and ad targeting
[Integrated Data Item] Language
[Application/Analysis Details] Grasping tourist trends by language and utilizing for multilingual measures
[Integrated Data Item] Gender/Age Group
[Application/Analysis Details] Analysis of visitation and purchasing trends by demographic
[Integrated Data Item] Location Information (Latitude/Longitude)
[Application/Analysis Details] Visualization of visitation behavior to tourist spots and stores
[Integrated Data Item] Japan Visit Determination Flag
[Application/Analysis Details] Accurately identifying inbound tourists staying in Japan
Strengthening Ad Delivery Approaching Highly Motivated Buyers
On the other hand, the insights gained from visualizing foot traffic through this partnership can be directly utilized for high-precision ad delivery, significantly improving targeting accuracy in the inbound domain. In Location AI's inbound advertising, by utilizing the attribute data of Payke users, it becomes possible to reach active inbound tourists who are actually engaging in consumption behavior in Japan through ad spaces on global apps such as Facebook, Instagram, and X.
Additionally, the display of foot-traffic ads within Payke's ad spaces, made possible by this partnership, can create consistent touchpoints from pre-trip to during-trip through various ad formats such as banner ads, coupon placements, PUSH notifications, and ranking displays. In particular, coupon placements and in-store linked measures make it possible to directly drive highly motivated buyers to stores.
Towards a New Foundation for Inbound Marketing
In conventional foot-traffic data utilization, "analysis" and "advertising" were often separated, and connection with consumption behavior data was limited. Through this partnership, Location AI integrates data on "visitation (location)," "attributes (nationality, language, demographics)," and "consumption behavior (scan data)" to provide companies capturing inbound demand with a marketing foundation that can execute everything from visualization to ad delivery and effect verification in a one-stop manner.
Future Outlook
Location AI will continue to promote the construction of more advanced marketing foundations by advancing various data integrations centered on location data. In addition, in the inbound (foreign visitors to Japan) market, we will support companies and local governments in making data-driven decisions and leading them to sustainable growth.
About Payke Inc.
Headquarters: 2-5-16 Makabi, Naha City, Okinawa Prefecture
Representative: CEO Keisuke Furuta
Established: November 2014
Capital: 100 Million Yen
URL: https://payke.co.jp/
Overview: Scanning barcodes on product packages...
Through this partnership, Location AI's high-precision global location data will be integrated with the consumption behavior data of Payke's users, which has exceeded 5.5 million total downloads. This enables the visualization of multifaceted consumption trends by combining not only the foot traffic of inbound tourists but also their nationality, language, gender, age, and even "consumption behavior data during their stay in Japan." Furthermore, by making it possible to deliver foot-traffic ads in Payke's ad spaces, it becomes possible to handle everything from awareness generation to attracting customers, promoting purchases, and verifying effectiveness in a one-stop manner through ad campaigns linked to actual consumption behavior data.
Highly Advanced Inbound Analysis Brought by "Location x Attributes x Consumption Behavior" Data
Location AI has previously visualized the visitation and migration behavior of inbound tourists using location big data. With this partnership, in addition to measuring the number of visitor IDs in the "Location AI Platform®" and "Inbound Analytics+", it becomes possible to conduct multifaceted analysis combining detailed attribute information such as nationality, language, gender, and age held by Payke.
Businesses such as tourist spots, commercial facilities, and retail stores can now directly utilize deep insights such as "what kind of tourists from which countries are purchasing which categories of products," supporting the formulation of marketing measures that are more aligned with actual conditions.
■ Integrated Data and Application Details
[Integrated Data Item] Nationality (ISO Country Code)
[Application/Analysis Details] Analysis by visitor's home country and ad targeting
[Integrated Data Item] Language
[Application/Analysis Details] Grasping tourist trends by language and utilizing for multilingual measures
[Integrated Data Item] Gender/Age Group
[Application/Analysis Details] Analysis of visitation and purchasing trends by demographic
[Integrated Data Item] Location Information (Latitude/Longitude)
[Application/Analysis Details] Visualization of visitation behavior to tourist spots and stores
[Integrated Data Item] Japan Visit Determination Flag
[Application/Analysis Details] Accurately identifying inbound tourists staying in Japan
Strengthening Ad Delivery Approaching Highly Motivated Buyers
On the other hand, the insights gained from visualizing foot traffic through this partnership can be directly utilized for high-precision ad delivery, significantly improving targeting accuracy in the inbound domain. In Location AI's inbound advertising, by utilizing the attribute data of Payke users, it becomes possible to reach active inbound tourists who are actually engaging in consumption behavior in Japan through ad spaces on global apps such as Facebook, Instagram, and X.
Additionally, the display of foot-traffic ads within Payke's ad spaces, made possible by this partnership, can create consistent touchpoints from pre-trip to during-trip through various ad formats such as banner ads, coupon placements, PUSH notifications, and ranking displays. In particular, coupon placements and in-store linked measures make it possible to directly drive highly motivated buyers to stores.
Towards a New Foundation for Inbound Marketing
In conventional foot-traffic data utilization, "analysis" and "advertising" were often separated, and connection with consumption behavior data was limited. Through this partnership, Location AI integrates data on "visitation (location)," "attributes (nationality, language, demographics)," and "consumption behavior (scan data)" to provide companies capturing inbound demand with a marketing foundation that can execute everything from visualization to ad delivery and effect verification in a one-stop manner.
Future Outlook
Location AI will continue to promote the construction of more advanced marketing foundations by advancing various data integrations centered on location data. In addition, in the inbound (foreign visitors to Japan) market, we will support companies and local governments in making data-driven decisions and leading them to sustainable growth.
About Payke Inc.
Headquarters: 2-5-16 Makabi, Naha City, Okinawa Prefecture
Representative: CEO Keisuke Furuta
Established: November 2014
Capital: 100 Million Yen
URL: https://payke.co.jp/
Overview: Scanning barcodes on product packages...