Locaop Co., Ltd. (Headquarters: Shinjuku, Shinjuku-ku, Tokyo; Representative Director: Masataka Agata; hereinafter: Locaop) will hold a free online seminar titled "Win with Google AI (GEO) × Instagram! Recruitment Strategies for Cram Schools and Private Academies to Be 'Chosen' ~Acquire Region No.1 Trust with Latest AI Measures and the Secret to Student Recruitment Without Relying on Portal Sites~" from 2:00 PM on Monday, April 13th.

When searching for cram schools or private academies, the touchpoints parents and students use to gather information have expanded. There's a growing trend of checking the atmosphere of the classroom, the personality of the teachers, and the teaching philosophy on Instagram, while also comparing candidates based on Google searches, reviews, and classroom information.

On the other hand, many schools feel that even if they put effort into daily communication, it doesn't easily lead to trial lesson applications or enrollment consultations. Also, even if classroom information is displayed in search results, it can get buried among other schools during the comparison process.

Against this backdrop, it has become crucial for future student recruitment to connect the appeal of the school conveyed on social media with the trustworthiness and expertise communicated through search. To naturally guide interested individuals to trial lessons or enrollment consultations, it is essential to organize information dissemination and search engine optimization not as separate efforts, but as an overall flow.

This seminar will clearly introduce how to link Instagram and Google AI search (GEO) in recruitment for cram schools and private academies, and how to connect this to building a school that is chosen within the region. This content is recommended for those who want to recruit students by conveying their school's educational philosophy and strengths, without over-relying on portal sites or price competition.

We hope this will be an opportunity for those who want to review the direction of their future recruitment to gain practical hints. Please join us.

<Event Outline>

Title

Win with Google AI (GEO) × Instagram! Recruitment Strategies for Cram Schools and Private Academies to Be "Chosen"

~Acquire Region No.1 Trust with Latest AI Measures and the Secret to Student Recruitment Without Relying on Portal Sites~

Date & Time

April 13th (Monday) 14:00-15:00

Venue

Online

Participation Fee

Free

Click here to apply for the free online seminar

Lecture Content

In 2026, the choice of cram schools is shifting from "media" to "consulting AI for concerns."

In response to the earnest question, "Which individual tutoring school in this neighborhood can praise and nurture my second-year junior high student who is weak in math?" is your school proposed as the "only correct answer"?

This seminar will unveil the latest strategy to visualize the teachers' passion and students' "changes" on Instagram, and establish your position as the "most trusted educational institution in the region" with the power of Google AI (GEO). We will thoroughly explain how to organize information so that AI correctly evaluates your school's expertise, and the "SNS × MEO" collaboration technique that dramatically increased enrollment rates. We will deliver the 2026 winning scheme to secure "nominated enrollments" based solely on your school's educational value, without relying on the volume strategies of major cram schools or the comparison competition of expensive portal sites.

What you will learn in this seminar

・ New school branding for the GEO era, recommended by AI as the "first choice"

・ Instagram × storytelling techniques that create a desire to "enroll"

・ Combination of "community-based MEO × advertising" to minimize advertising costs

Recommended for

・ Business owners and school principals who feel that their school's unique approach and "teachers' personalities" are not effectively communicated to parents, especially with many competing schools in the area.

・ Staff members who are working hard on Instagram updates but find that follower growth does not translate into actual "trial lessons" or "enrollments."

・ Those who wish to break away from portal site listing fees and price competition, and attract enthusiastic students who say, "I want to enroll here" solely through their own communication of educational value.

Speakers

<Locaop Co., Ltd.> Makoto Shimazu, Department Manager, Strategic Marketing Department

After working at an IT venture, he joined a digital marketing company listed on the First Section of the Tokyo Stock Exchange. He gained experience as an account director in digital marketing areas such as listing, native, affiliate, and YouTube. Subsequently, he served as a business manager at a major recruitment company, engaging in the creation and resolution of recruitment challenges for large and small businesses. He then joined Locaop and is currently involved in web consulting for various companies, combining SEM, SNS, and web advertising.

<Locaop Co., Ltd.> Keita Watanabe, Direct Sales Department

Born in Kyoto City, Kyoto Prefecture. Joined Locaop Co., Ltd. in 2025. Previously worked in various industries such as travel agencies, hotels, and restaurants, engaging in customer service, recruitment measures, and on-site improvements during peak seasons. He is a "hands-on" type who values "trying it first" and "seeing it through" rather than theoretical arguments, persistently pursuing results. Currently, he is involved in web consulting, primarily supporting Google Business Profile operations. He works alongside clients, providing recruitment support with strong execution and speed.

Service Introduction

About "Locaop"

"Locaop," a service provided by Locaop Co., Ltd., is a tool that solves various store operation challenges, from customer acquisition to visits and repeat business, primarily focusing on Google Maps (MEO) measures.

It is an integrated platform with functions necessary for store operations, such as Google Maps optimization, 24-hour online booking, surveys to clarify customer needs, review promotion, and easy website creation tools.

Locaop Service Site: https://locaop.jp/

Request Locaop materials here: https://locaop.jp/download/

About "LocaStudio"

"LocaStudio" is a service where dedicated staff handle Instagram posting operations on behalf of stores, simply by having them send photo materials taken during their daily work. This eliminates the burden on stores that "have photos on their smartphones but no time to process or post them," enabling continuous information dissemination. Content posted on Instagram is automatically linked to Google Business Profile (Google Maps) "Updates." This allows simultaneous approach to both SNS users and search users (MEO) with a single material provision, preventing missed web recruitment opportunities.

LocaStudio: https://locaop.jp/locastudio/

Request LocaStudio materials here: https://form.k3r.jp/locaop/locastudio_download

Company Profile

Company Name: Locaop Co., Ltd.

Location: La Verti Shinjuku 5F, 6-28-8 Shinjuku, Shinjuku-ku, Tokyo

Representative: Masataka Agata, Representative Director

URL: https://locaop.co.jp/

Capital: 90,000,000 JPY

Business Activities:

・ Development of proprietary SaaS "Locaop" (Local Marketing DX Platform)

・ General web marketing (Local area marketing business, web advertising centered on listing ads and SNS ads, website creation for sales improvement, SEO support, MEO support)

・ Development, sales, and support of marketing tools for stores

・ Accompanying consulting (Consulting-supported in-house production support business)

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  • Source: PR TIMES
  • Category: News