Kaji Kaji Confectionery Reduces Reservation Workload by Over 50% with 'Locaop' Implementation

Locaop Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Masataka Agata; hereinafter 'Locaop'), a provider of integrated support for Google Business Profile (Google Maps) management, survey utilization, and review promotion, has released a case study of the specialty order-cake shop 'Kaji Kaji.' By implementing the 'Locaop' platform, the shop reduced its reservation-related workload by more than half.

### Background of Implementation As orders for custom cakes increased, the burden of handling reservations via LINE—including detailed inquiries about customer preferences, pickup coordination, and order verification—became overwhelming. The time spent on these 'entry-level' communications began to affect core operations like production and preparation. To address this, Kaji Kaji introduced Locaop to structure and automate information gathering at the point of reservation.

### Challenges Before Implementation - Increased time spent on LINE for order adjustments and confirmations. - Reservation handling becoming unmanageable for a single person. - Core production tasks being delayed due to administrative overhead. - Excessive pressure during peak seasons like Christmas.

### Results After Implementation - Shifted from being 'chased by tasks' to having room for smooth operations. - Reservation-related workload reduced by over 50%. - Improved efficiency in production and scheduling. - Achieved early sell-outs even during the busiest seasons.

### Comments from the Person in Charge 'Even during the busy season, reservations came in smoothly, and we sold out much faster than imagined. Since customers fill in the necessary details at the time of reservation, we no longer have to verify items one by one from scratch. For custom cakes, where there are many details like colors and images, having fields like "what kind of memory is this for?" on the reservation site has been very helpful. The manual effort for coordination and management has effectively been halved.'

### About Locaop Locaop is a platform that solves various challenges in store management, focusing on Google Maps (MEO) measures from attracting customers to visits and repeat business. It integrates functions necessary for store operation, such as Google Maps measures, 24-hour web reservations, surveys to clarify customer needs, review promotion, and simple website creation tools.