LR Plus K, a New Company, Established Jointly by LR and Kamichiku Holdings to Become Japan's Number One Meat E-commerce Company

LR Co., Ltd. (Headquarters: Hioki City, Kagoshima Prefecture, Representative: Yuma Suenaga, hereinafter referred to as LR) and Kamichiku Holdings Co., Ltd. (Headquarters: Kagoshima City, Kagoshima Prefecture, President & CEO: Masashi Uemura, hereinafter referred to as Kamichiku HD), which oversees and manages the Kamichiku Group companies, have jointly established a new company, 'LR Plus K Co., Ltd.', with the goal of becoming Japan's number one meat e-commerce company.

By integrating our company's accumulated knowledge in EC support with the Kamichiku Group's consistent meat production system, we will transmit new values originating from local regions, making the most of regional resources, to the entire country and the world.

■ Background and Purpose of Establishment

Many regions in Japan possess commendable regional resources. Communication sales are indispensable as a means to convey and deliver these resources.

LR, through EC support, aims to further contribute to 'Local Revitalization,' as stated in its company name. Kamichiku HD, as producers at its origin, seeks to strengthen its belief of 'delivering delicious beef to as many people as possible.' These shared aspirations have led to the establishment of the new company, 'LR Plus K.'

By collaborating, Kamichiku HD and LR, both based in Kagoshima, will drive forward EC-focused businesses, thereby creating further value and disseminating it nationwide and globally.

■ Business Overview

We will strengthen our system to directly connect production areas with dining tables, promptly delivering fresh, carefully selected meat. By refining our online-specific exit strategy, we aim to become Japan's number one meat e-commerce company.

• E-commerce sales of livestock products

  We deliver Kamichiku Group's prideful meat products directly from the production area.

• Provision and shipping of return gifts for Furusato納税

  As businesses within each municipality, we provide return gifts and deliver them to donors nationwide.

• Corporate sales and B2B2C solutions

  We flexibly respond to diverse business needs, including large orders and wholesale for corporate clients.

■ Company Name and Logo Introduction

【Company Name】

By utilizing the alphabets from both company names (LR as is, and K from Kamichiku HD), we aim to signify the collaboration between the two companies while embodying our aspiration to create 'plus alpha' new value.

【Logo】