Local Knot Inc. to Launch Nagano-Inspired Fragrance Products on April 1st, Offering a 'Deep Breath' Experience to Take Home

Local Knot Inc. (Headquarters: Nagano City, Nagano Prefecture; Representative Director: Kota Fujisawa) has developed new products that allow people to take home the nature and culture of a region as a "scent," and will begin sales on April 1, 2026.

This product was planned with the vision of "creating a space for deep breathing," as a product that allows for a multi-sensory re-experience of the local climate and atmosphere.

Sales will commence at "Local Knot Backpackers," a lodging facility operated by the company, with plans for future expansion of sales locations.

■ Development Background | Redesigning the Experiential Value of "Bringing Home the Afterglow of a Journey"

In recent years, there has been a shift in tourism value from "material consumption" to "experience consumption." However, the means to bring home travel memories into daily life remain limited.

Through its guesthouse operations, Local Knot recognizes the value in "moments when travelers take a deep breath," and has developed this product as a means to connect that experience to daily life.

Scent is one of the senses strongly linked to memory.
This product reconstructs Nagano's nature, air, and flow of time as "scent," offering a new option to bring the afterglow of a journey into daily life.

■ Product Features | Expressing Nagano's Climate Through "Scent"

This product is designed not merely as a fragrance, but as a "spatial experience."

・Scent design based on Nagano's nature and culture
・Recreating a "space that makes you want to take a deep breath" in daily life even after your trip ends
・Product design with a narrative that evokes travel memories

■ Response to Crowdfunding

This project was pre-released via crowdfunding and garnered significant support and empathy.

Supporters commented:
・"The idea of bringing home a travel experience is novel"
・"It's great to feel Nagano in daily life"

In response to this feedback, we decided to proceed with official sales.

Reference: Crowdfunding page

"I want to bring Nagano's air home" - Incense born from that single phrase, allowing you to feel Nagano's forest

https://camp-fire.jp/projects/868946/view

■ Future Development | Towards Products That "Bring Home Regional Experiences"

Local Knot plans the following developments, starting with this product:

・Expansion of sales at lodging facilities and tourist hubs
・Development of fragrance series for each region
・Product development linked to tourism experiences

Ultimately, we aim to establish a new souvenir culture that "brings home regional experiences."

■ Sales Overview

・Sales start date: April 1, 2026
・Sales location: Local Knot Backpackers
　*Sales locations will be expanded sequentially in the future

■ About Local Knot Inc.

Local Knot Inc. operates lodging facilities, develops products utilizing regional resources, and creates tourism experiences, with the vision of "creating spaces where people worldwide can take a deep breath."

In 2024, the company took over a guesthouse facing a successor shortage and revitalized it as "Local Knot Backpackers." It operates as a hub connecting regions and travelers.

■ Contact for this matter

Local Knot Inc.
Contact: Kota Fujisawa
Email: contact@local-knot.com