Commercializing the Experience of Taking Home a Region's 'Deep Breath,' Nagano-Born Fragrance Product to Launch on April 1
Local Knot Co., Ltd. of Nagano City will launch a new product on April 1 that allows customers to experience a region's nature and culture through 'scent.' As a new form of 'experiential consumption' for bringing travel memories into daily life, sales will begin at their accommodation facility.
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- 📰 Published: April 1, 2026 at 18:24
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 03:49 (497h 34m after Collected)
Local Knot Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture; CEO: Kouta Fujisawa) has developed a new product that allows customers to take home the nature and culture of a region as a 'scent,' with sales starting on April 1, 2026.
Under the vision of 'creating a space for deep breathing,' this product was planned to allow for a re-experience of the local climate and atmosphere through the five senses.
Sales will commence at 'Local Knot Backpackers,' an accommodation facility operated by the company, with plans to expand sales bases in the future.
**■ Development Background | Redesigning the experiential value of 'bringing home the afterglow of a trip'**
In recent years, the value in tourism has been shifting from 'consumption of things' to 'consumption of experiences.' However, the means of bringing travel memories back into daily life remain limited.
At Local Knot, through operating a guesthouse, we recognized the value in 'the moment a traveler takes a deep breath' and developed this product as a means to connect that experience to everyday life.
Scent is one of the senses strongly linked to memory.
By reconstructing Nagano's nature, air, and flow of time as a 'scent,' this product offers a new option for bringing the afterglow of a trip into daily life.
**■ Product Features | Expressing Nagano's climate with 'scent'**
This product is designed not just as a fragrance, but as a 'spatial experience.'
・Scent design based on Nagano's nature and culture
・Recreates a 'space where you want to take a deep breath' in daily life even after the trip is over
・Product design with a storyline that evokes travel memories
**■ Response in Crowdfunding**
This project was pre-released on a crowdfunding platform and garnered much support and sympathy.
Supporters commented:
・'The idea of being able to take home the travel experience is new.'
・'I like that I can feel Nagano in my daily life.'
Following this response, we have decided to proceed with the official launch.
Reference: Crowdfunding Page
'I want to take home the air of Nagano' - Incense born from that single phrase, letting you feel the forests of Nagano.
Under the vision of 'creating a space for deep breathing,' this product was planned to allow for a re-experience of the local climate and atmosphere through the five senses.
Sales will commence at 'Local Knot Backpackers,' an accommodation facility operated by the company, with plans to expand sales bases in the future.
**■ Development Background | Redesigning the experiential value of 'bringing home the afterglow of a trip'**
In recent years, the value in tourism has been shifting from 'consumption of things' to 'consumption of experiences.' However, the means of bringing travel memories back into daily life remain limited.
At Local Knot, through operating a guesthouse, we recognized the value in 'the moment a traveler takes a deep breath' and developed this product as a means to connect that experience to everyday life.
Scent is one of the senses strongly linked to memory.
By reconstructing Nagano's nature, air, and flow of time as a 'scent,' this product offers a new option for bringing the afterglow of a trip into daily life.
**■ Product Features | Expressing Nagano's climate with 'scent'**
This product is designed not just as a fragrance, but as a 'spatial experience.'
・Scent design based on Nagano's nature and culture
・Recreates a 'space where you want to take a deep breath' in daily life even after the trip is over
・Product design with a storyline that evokes travel memories
**■ Response in Crowdfunding**
This project was pre-released on a crowdfunding platform and garnered much support and sympathy.
Supporters commented:
・'The idea of being able to take home the travel experience is new.'
・'I like that I can feel Nagano in my daily life.'
Following this response, we have decided to proceed with the official launch.
Reference: Crowdfunding Page
'I want to take home the air of Nagano' - Incense born from that single phrase, letting you feel the forests of Nagano.