Lobstudio Launches “Game Releaser” Business to Support Game Projects from Planning to Launch

Lobstudio Inc. (Representative Director: Go Manabe) announced that, starting May 14, 2026, it will launch its “Game Releaser Business,” a service that provides cross-functional support for game project planning, development, sales, and marketing, helping titles reach completion and release. Rather than acting as a developer responsible for production or a publisher responsible for sales, Lobstudio positions itself as a third role focused on “completing games and bringing them to the world,” working alongside game developers from planning through launch. Background of the business launch In game projects, it is not uncommon for development to stop midway. Budgets, schedules, game design, and technical barriers are among the many possible causes, and in reality only a small number of games overcome these challenges, reach completion, and make it to release. Many projects face issues such as stalled development with no clear path to completion, uncertainty about how to design the route to release even when development can continue, or having a concept but not knowing how to manage development progress, publicity, or marketing in concrete terms. Although Lobstudio is a small team, its members have experience in both development and sales at major game companies. In roughly two years since its founding, the company has released multiple original games, including the Zombie Police series, ODEN, Tatari Mitako no Inshu-mura Haishin ZP, and Game Shop Shayou. In addition to its own titles, Lobstudio has also supported external game projects through development and marketing assistance, repeatedly working toward completion and release. The company decided to launch this business out of a desire to apply the knowledge gained from these experiences to help game developers with ideas they want to realize. Service details The business offers two types of support. ◆ Accompanying Releaser Support: Assisting developers all the way to the goal Lobstudio works with developers to design and carry out the processes required for completion and release, from development through marketing. With experienced staff on the team, the company can provide not only development support but also marketing assistance such as event exhibition support, promotional video production, and help creating Steam store pages. ◆ Hands-on Releaser Support: Joining the team to finish and release the game together This is not conventional consulting. Lobstudio joins the development team as a member and contributes hands-on work. Rather than stopping at proposals, the company takes responsibility and works together through to completion. Because Lobstudio is a small company, the number of projects it can take on is limited. For that reason, it will prioritize working with people who are serious about completing their games and delivering them to the world. Whether for individuals or companies, Lobstudio can propose feasible plans based on available budgets, and can also help organize the overall project picture and provide estimates when needed. Case study Since 2025, Lobstudio has been in charge of development for Posthumors, a game project by illustrator Tsunzarika, and has been providing release support toward commercialization. Posthumors is an adventure game in which players exchange letters with ghosts imprisoned in hell and witness where their stories lead. The game is scheduled to be exhibited and available for play at OPEN GAME FEST 2026, held at Kyoto Computer Gakuin on Saturday, July 11, 2026. Posthumors official website: https://www.posthumors.com/ Steam store page: https://store.steampowered.com/app/4486440/Posthumors/ For materials about Lobstudio’s support track record or inquiries regarding this business, please contact the company through its website. https://lobstudio.studio.site/#contact Through this business, Lobstudio will continue taking on the challenge of completing games and bringing them to the world together with developers. As a partner working alongside creators, Lobstudio will devote its efforts so that as many works as possible can move from concept to completion and into players’ hands. Company overview Company name: Lobstudio Inc. Head office: Kyoto Prefecture, Japan Business: Planning, development, design, sales, and marketing of games and character IP Company website: https://lobstudio.studio.site/