Digital Entertainment Asset Co., Ltd. (hereinafter, DEA), which develops social problem-solving games, and LobbyAI Co., Ltd. (hereinafter, LobbyAI), a policy DX startup that supports policy and local government approaches, have commenced a business alliance aimed at building a new social problem-solving model that integrates gamification and policy lobbying.
With the government's establishment of the "Disaster Management Agency" (scheduled for November 2026), disaster prevention measures in local governments are urgently needed. This partnership aims to achieve both "on-site implementation," where citizens participate enjoyably, and "policy connection," optimized for local government decision-making. Starting with disaster prevention and infrastructure inspection, they will promote rapid social implementation across local governments nationwide.
Background Effective Public-Private Co-creation Required in the "First Year of Lobbying"
In 2026, as lobbying in Japan becomes more transparent and strategic, it is no exaggeration to say that integrating excellent corporate solutions into local government budgets and plans holds the key to solving social issues.
Challenges DEA's initiatives, such as "PicTrée" and "Disaster Championship," have achieved significant results in engaging citizens. However, "policy-oriented proposals" tailored to each local government's budget cycle and specific regional priority issues were key to further expansion.
Solutions By utilizing LobbyAI's AI-powered administrative and parliamentary data analysis platform, they will structurally analyze local government comprehensive plans and disaster prevention plans. This will identify the optimal timing and channels where DEA's solutions are most needed. By synchronizing with local government long-term plans instead of ending with one-off measures, the scheme will evolve into a "sustainable scheme" that increases resident participation with each iteration.
Specific Collaboration Details - Support for Policy Deployment of "Disaster Championship 2026" to National Local Governments In "PicTrée Disaster Championship 2026," initiated by DEA to promote the visualization of evacuation centers, LobbyAI will analyze disaster prevention plans and budget information of local governments nationwide. This will support strategic approaches to local governments with high affinity for introduction.
- Data Co-creation of "Policy Trends × User Behavior" LobbyAI will analyze "national policy directions and local assembly trends," and combine this with "citizen behavior data" obtained through DEA's games. This will visualize potential issues faced by local governments (such as aging infrastructure or lack of awareness of evacuation shelters) and enable evidence-based public-private partnership proposals.
- Establishment of a Sustainable Social Implementation OS They will jointly promote the design and construction of a digital participation platform that encourages citizen behavioral change and connects it to local government decision-making processes.
Expected Effects - Accelerated introduction speed of social problem-solving projects in anticipation of the Disaster Management Agency's establishment. - Improved accuracy of collaboration with local governments and enhanced decision-making connectivity in the disaster prevention domain. - Construction of a sustainable business model for disaster prevention measures utilizing citizen participation data.
In particular, with an eye on the policy promotion environment after the establishment of the Disaster Management Agency, the establishment of a social implementation model adapted to local government decision-making processes and nationwide horizontal expansion are expected.
Comments Kozo Yamada, Representative Director and President, Digital Entertainment Asset Co., Ltd. "In our efforts to promote citizen action through gamification and solve social issues, including in the disaster prevention domain, an approach to policy and local governments is indispensable. Through this partnership, we believe we can promote more effective social implementation, anticipating the movement towards the establishment of the Disaster Management Agency."
Kyotaro Takahashi, Representative Director and President, LobbyAI Co., Ltd. "With the establishment of the Disaster Management Agency, we believe that the flow of policies and budgets in the disaster prevention field will change significantly. Through our partnership with DEA, we will build a model that connects citizen behavioral change to local government decision-making, and further to national policy trends."
Future Developments Both companies will focus on disaster prevention as a core theme, and while considering policy trends towards the establishment of the Disaster Management Agency, they will promote: - Nationwide expansion of demonstration projects in the disaster prevention field. - Strengthening collaboration with national and local government disaster prevention policies. - Joint development of disaster prevention solutions in collaboration with companies and local governments.
Furthermore, based on the social implementation model established in the disaster prevention domain, they will also consider expanding into infrastructure, regional revitalization, and environmental domains.
Company Profile Digital Entertainment Asset Co., Ltd. (DEA) | https://dea.sg/
DEA utilizes gamification and builds an economic zone centered on its unique cryptocurrency "DEP," developing social problem-solving games including the citizen-participatory social contribution game "PicTrée."
Founded in Singapore in August 2018, and from January 2026, the Japanese corporation "Digital Entertainment Asset Co., Ltd. ( Keywords:
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- Source: PR TIMES
- Category: Partnership