Link and Motivation Inc. (Headquarters: Chuo-ku, Tokyo; Representative: Yoshio Osa, Securities Code: 2170) announces that its group company, Link Academy Inc. (Headquarters: Chuo-ku, Tokyo; President and CEO: Joji Yokoyama, hereinafter referred to as "our company"), which operates "Total Career School," and K's Denki Technical Support Inc. (Headquarters: Mito City, Ibaraki Prefecture; President and CEO: Naoto Osaka), which operates "Hiyoko PC School," have signed a partnership agreement. This agreement will enable the provision of lesson content from "AVIVA PC School" and "DAIEI Qualification School" at five "Hiyoko PC School" locations, aiming to maximize learning opportunities for advanced IT skills such as generative AI and specialized certifications.

Background of the Partnership

Technological innovations, including the rapid spread of generative AI, are increasingly demanding that companies transform their operations, improve productivity, and adapt to new business models. In particular, fostering "personnel who can utilize AI and advanced digital technologies" and nurturing "specialized personnel" who will remain valuable even as technology evolves are crucial themes for both companies and individuals. However, "personnel shortages" and "widening disparities" pose significant challenges.

Through the operation of "AVIVA" and "DAIEI," our company has continuously sought to expand support for business professionals to adapt to change and grow into "personnel required in the AI era" who can independently drive operational improvements and value creation.

Therefore, we have now partnered with K's Denki Technical Support, which also operates a "digital human resource development" school business, to offer high-quality IT and certification lessons to a wider audience across the country.

We aim to expand the development of IT, DX, and specialized personnel in Japan by leveraging the knowledge each company has cultivated through classroom operations and corporate training.

"AVIVA PC School," with extensive training experience for individuals and corporations nationwide.

As a leading PC school in the industry, "AVIVA" provides services to over 15,000 customers annually through more than 100 directly managed schools, cloud schools (online), and partner schools nationwide. Through corporate training for over 1,000 companies and unique diagnostic services, we achieve high student satisfaction, improved comprehension, and maximized learning motivation for both individuals and corporations.

We aim to expand the pool of IT and DX personnel in Japan by offering diverse content, including generative AI, groupware such as Microsoft 365 and GWS, office software, graphic design, web design, programming, and CAD, combined with our long-standing lesson methodologies and the support of career navigators who assist with learning and career advancement.

"DAIEI Qualification School," with a rich track record of success from national certifications to civil service exams.

"DAIEI Qualification School," as a comprehensive school for acquiring certifications, supports many students in obtaining qualifications and advancing their careers through its nationwide campuses and online learning services. We offer a wide range of certification courses, including preparation for civil service exams, national certifications such as real estate notary and administrative scrivener, and business certifications like bookkeeping and small and medium-sized enterprise management consultants. Our long-cultivated teaching expertise and support system have resulted in a wealth of successful exam outcomes and high student satisfaction.

We aim to foster career development through qualification acquisition and nurture individuals by expanding their potential through personalized learning plans tailored to each person's goals and learning status, supported by school counselors who provide guidance for continued learning.

"Hiyoko PC School," supporting digital literacy for a wide range of generations at K's Denki stores.

"Hiyoko PC School," a PC school operated by K's Holdings, has classrooms primarily located within K's Denki stores nationwide, serving a broad customer base from beginners to seniors. With a strength in community-based operations, we achieve high student satisfaction, improved comprehension, and a sense of enjoyment in learning through support for digital utilization that is useful in daily life and work.

We support the improvement of digital literacy for a wide range of generations by offering a diverse lineup of courses, including basic PC operations, internet utilization, office software, smartphone and tablet usage, photo organization, and New Year's card creation, along with an individualized learning style that caters to each person's level of understanding.

Overview of Link and Motivation Inc.

- Chairman and Representative Director: Yoshio Osa - Capital: 1.38061 billion yen - Securities Code: 2170 (Tokyo Stock Exchange Prime) - Headquarters: Kabukiza Tower 15F, 4-12-15 Ginza, Chuo-ku, Tokyo - Founded: April 2000 - Business Activities: - Organization Development Division (Consulting/Cloud Business, IR Support Business) - Individual Development Division (Career School Business, Cram School Business) - Matching Division (ALT Dispatch Business, Human Resources Introduction Business) - Venture Incubation Inquiries Regarding This Matter

● Inquiries regarding AVIVA PC School and DAIEI Qualification School Link Academy Inc. 15F Kabukiza Tower, 4-12-15 Ginza, Chuo-ku, Tokyo 104-0061 URL: https://www.aviva.co.jp/ (AVIVA PC School HP) URL: https://www.daiei-ed.co.jp/ (DAIEI Qualification School HP) 0120-333-336 (General Reception) Inquiries via Email: brand_k@link-academy.co.jp

● Inquiries regarding Hiyoko PC School K's Denki Technical Support Inc. 2-7-5 Jonan, Mito City, Ibaraki Prefecture 310-8282 URL: https://hiyokopc.jp/ (Hiyoko PC School HP) TEL: Please search for your desired school from the following URL and inquire: https://hiyokopc.jp/signup/

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