Link and Motivation to Undertake Miyagi Prefecture's Fiscal Year 2026 'Miyagi Prefecture Employee Engagement Survey and Improvement Support Project'

Link and Motivation Co., Ltd. (Headquarters: Chuo Ward, Tokyo; Representative: Yoshio Kosasa; Securities Code: 2170; hereinafter "the Company") announces that it has been entrusted with Miyagi Prefecture's fiscal year 2026 "Miyagi Prefecture Employee Engagement Survey and Improvement Support Project" (hereinafter "the project").

Background of the Project Award

Miyagi Prefectural Government has faced growing challenges related to staff turnover and leave of absence among younger employees amid an increasingly severe labor shortage caused by population decline, necessitating initiatives to secure and retain talent. Additionally, there has been insufficient metrics to assess the effectiveness and organizational impact of ongoing work-style reforms. While management staff—key to driving initiatives at the operational level—have received training opportunities, continuous support to translate that training into daily management practices has remained a challenge.

In response to these challenges, through this project, the Company will help regularly visualize organizational conditions and employee engagement levels, support implementation of data-driven initiatives, and enhance managerial capabilities. The Company's cloud service "Motivation Cloud Engagement" will be utilized for this project.

Results from Pilot Implementation in the Previous Fiscal Year

In the previous fiscal year, a pilot implementation conducted in selected departments successfully visualized organizational conditions through engagement scores and enabled detailed demographic analysis to clearly identify existing challenges. Building on these results, the Company will support follow-up initiatives across all departments based on survey and analysis outcomes, contributing to improved employee engagement and enhanced public services.

※ Interview article from departments that participated in the pilot:

https://www.motivation-cloud.com/miyagi?utm_source=google&utm_medium=organic

About "Motivation Cloud Engagement" Used in This Project

"Motivation Cloud Engagement" is a cloud-based service designed to support improvements in employee engagement. Leveraging one of Japan’s largest databases—accumulated from a total of 14,130 companies and approximately 6.48 million employees (as of March 2026)—the platform visualizes organizational health and supports targeted action planning to boost engagement. The service has been implemented in 25 public-sector organizations, including eight prefectural governments, amassing a database of over 100,000 public employees.

※ According to the market research report "ITR Market View: Workplace Optimization Market 2025" published by ITR Inc., this service has ranked first for nine consecutive years (2017–2025 forecast) in terms of vendor sales revenue and market share in the employee engagement market.

Beyond enabling prioritization of organizational issues and establishing self-sustaining PDCA cycles to improve productivity, a survey conducted by the Company on municipal employees revealed that organizations with higher engagement levels tend to have lower rates of resignation and leave of absence, highlighting its potential to support talent retention and improved organizational management in local governments.

※ Full survey details:

[Analysis of 7 Municipalities, ~20,000 Employees] Survey Results on the Relationship Between Employee Engagement and Rates of Resignation and Leave of Absence (Fiscal Year 2025) Released

https://prtimes.jp/main/html/rd/p/000000598.000006682.html

Overview of Link and Motivation Co., Ltd.

• Representative Chairman: Yoshio Kosasa

• Capital: 1.38061 billion JPY

• Securities Code: 2170 (Prime Market, Tokyo Stock Exchange)

• Headquarters: Kabukiza Tower 15F, 4-12-15 Ginza, Chuo Ward, Tokyo

• Founded: April 2000

• Business Segments

Organization Development Division (Consulting & Cloud Services, IR Support Services)

Individual Development Division (Career School, Tutoring Services)

Matching Division (ALT Placement Services, Recruitment Services)

Venture Incubation