Coaching Training 'Motivation Academia Style' Conducted for Keio Gijuku High School Baseball Club, Champions of the 2023 Summer Koshien

Motivation Academia Co., Ltd., a group company of Link and Motivation Inc. (Headquarters: Chuo-ku, Tokyo; Representative: Yoshio Kosasa; Securities Code: 2170) that operates a cram school business, conducted a 'Coaching Training' for instructors on March 4, 2026, in line with the start of the new team at Keio Gijuku High School Baseball Club. The purpose of this training is to articulate and deepen the essence of the club's philosophy of 'Enjoy Baseball' – 'an organizational culture where individuals think, judge, and communicate independently' – through 'Motivation Engineering' based on social psychology, behavioral economics, and other fields.

[Background of Implementation]

As the role of extracurricular club activities reaches a major turning point, the 'player-led baseball' practiced by the Keio Gijuku High School baseball team is attracting strong interest from educational sites nationwide.
Motivation Academia shared techniques to enable 'players to realize, agree, and act independently' through 'questions,' rather than coaches merely 'presenting the correct answer' or 'watching over them,' by utilizing the organizational and individual transformation technologies that the Link and Motivation Group has cultivated over many years.
This knowledge sharing through the training was achieved under the common educational goal of both parties: 'producing human resources who play active roles in society,' which lies beyond 'victory.'

[Training Program: Growing into a Team and Individuals That Produce Results]

The team, which continues to evolve without resting on its laurels after winning the 2023 Summer Koshien, aims for even greater heights. This training implemented specific methods for continued growth into 'teams and individuals that produce results' through the following two approaches.

Organizational Approach: Current 'Organizational Diagnosis' and Articulation of Issues

Utilizing insights from psychology and behavioral economics, a workshop was conducted for instructors to eliminate their own 'preconceptions (heuristics)' and objectively view the team's current state.

Individual Approach: Interaction tailored to four motivation types (complex human model)

Systematically learned communication techniques such as phrasing and motivation tailored to individual characteristics by understanding player traits in four quadrants.

[Comment from Takahiko Shinrin, Coach of Keio Gijuku High School Baseball Club]

'The essence of "Enjoy Baseball" is not merely the pursuit of fun, but the establishment of "autonomy" and "ownership" for each player. This training provided us with deeply insightful learning regarding specific approaches for how coaches should draw out players' potential and support a self-driving organization. I feel it will be helpful in exploring new forms of guidance required in the coming era.'

■ Speaker Profile: Kai Sasaki

President and Representative Director of Motivation Academia Co., Ltd. Has been at the forefront of education for over 12 years, supporting more than 1,000 parent-child pairs and assisting in a wide range of academic path achievements. In 2024, became the youngest president in the history of the Link and Motivation Group, listed on the Tokyo Stock Exchange Prime Market.
His book, 'Motivation-Boosting Study Methods to Learn from Age 13' (Gakken), ranked No. 1 in three Amazon Bestseller categories*.

*Amazon Bestseller rankings achieved in 3 categories (Books/Education, Schooling, and Exams/Student Study Methods; Books/Education, Schooling, and Exams/Educational Psychology; Books/Education, Schooling, and Exams/Junior High School Health and Physical Education - as of March 5, 2026)
*Amazon and Amazon.co.jp are trademarks of Amazon.com, Inc. or its affiliates.

About Motivation Academia Co., Ltd.

Operates individual tutoring schools by applying the expertise of the Link and Motivation Group, which solves corporate HR and organizational issues, to the educational field. It operates two brands: 'SS-1' for junior high school entrance exam preparation, and 'Motivation Academia' for students in junior high, high school, and integrated junior-senior high schools. The company is committed to fostering 'self-reliant human resources' who can forge their own futures, going beyond mere academic improvement.
Official Website: https://m-academia-s.com/

Motivation Academia Co., Ltd.

・Capital: 160 million JPY (100% funded by Link and Motivation Inc.)
・Headquarters: 15F Kabuki-za Tower, 4-12-15 Ginza, Chuo-ku, Tokyo
・Founded: May 2011
・Schools Operated:
[For elementary school students] Individual tutoring school 'SS-1' for junior high school entrance exam candidates attending cram schools
[For junior high and high school students] Cram school 'Motivation Academia'

Overview of Link and Motivation Group

・Representative Director and Chairman: Yoshio Kosasa
・Capital: 1.38061 billion JPY
・Securities Code: 2170 (Tokyo Stock Exchange Prime)
・Headquarters: 15F Kabuki-za Tower, 4-12-15 Ginza, Chuo-ku, Tokyo
・Founded: April 2000
・Business Activities:
Organizational Development Division (Consulting/Cloud Business, IR Support Business)
Individual Development Division (Career School Business, Cram School Business)
Matching Division (ALT Placement Business, Human Resources Introduction Business)
Venture Incubation