LMI Group's Reward-Based Retail Media "Tokusuru Vision" Officially Launched at "PRONTO" Stores Nationwide from April 14!
LMI Group's reward-based retail media "Tokusuru Vision" will be officially introduced at "PRONTO" stores nationwide and via its official app starting April 14, 2026. This allows Pronto users to earn "Pronto Money Digital Gift" by engaging with ads during their waiting time.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 21:00
- 🔍 Collected: April 14, 2026 at 12:31
- 🤖 AI Analyzed: April 19, 2026 at 17:16 (124h 44m after Collected)
LMI Group Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Shunsuke Nagai; hereinafter "LMI Group") will officially launch its reward-based retail media "Tokusuru Vision" at PRONTO stores (excluding some locations) operated by Pronto Corporation (Headquarters: Minato-ku, Tokyo; Representative Director and President: Kazuhiro Sugiyama) and through its official app, starting Tuesday, April 14, 2026.
Following the strong user response received during the Proof of Concept (PoC) conducted in August 2025, system integration has been enhanced to enable a seamless reward reception experience for users, leading to this full-scale launch.
■ Background and Aim of Introduction: Transforming "Idle Time" until product delivery into a "Rewarding Experience"
"Tokusuru Vision" is a next-generation retail media platform that directly returns benefits to consumers, funded by advertisers' marketing budgets.
With this introduction, Pronto customers can utilize their "idle time"—such as waiting after ordering or relaxing in the store—to access Tokusuru Vision via in-store tabletop menus or the official app. By choosing and enjoying advertising actions that suit them, such as answering surveys or watching videos, they can instantly receive a "Pronto Money Digital Gift" (digital gift) that can be used for food and drinks at Pronto or other participating locations.
This offers a new customer experience where "interacting with ads itself leads to enjoyment and savings at the cafe."
Details on Pronto Money Digital Gift: https://www.pronto.co.jp/service/prontomoney-gift.html
■ Usage Steps (End-user experience flow)
1. Discover: Access Tokusuru Vision from Pronto in-store tabletop menus (QR code), mobile order screens, or the "Pronto Official App."
2. Act: Choose and perform any of the various campaigns available (e.g., experiencing specified apps, answering surveys, watching videos).
3. Benefit: Upon fulfilling the conditions, a URL for "Pronto Money Digital Gift," usable for payments at Pronto stores, will be issued instantly. It can be used for that day's meal or on your next visit.
■ About "Pronto Money Digital Gift"
"Pronto Money Digital Gift" is a proprietary rechargeable electronic money that can be used at Pronto, E Pronto, and other stores nationwide (excluding some locations).
■ What is "Tokusuru Vision"?
"Tokusuru Vision" is a new type of media platform provided by LMI Group, where users "see, interact with, and benefit from ads."
- Consumers (customers): By choosing and acting on ads they are interested in, they can earn rewards usable for shopping, making their usual shopping more enjoyable.
- Advertisers: Can effectively approach highly motivated in-store customers and perform data analysis.
- Retailers: Can earn advertising revenue and expect repeat visits and increased average customer spending through reward utilization.
Service Site: https://tokusuru.site/pronto/
Official X Account: https://x.com/tokusuru_vision
■ Company Overview
Pronto Corporation
Operating multiple food and beverage formats under a franchise model, including 'PRONTO,' which offers a convenient space all day long with the keyword "Cafe in the day, Sakaba at night"; 'Wine Bar Di PUNTO,' where you can casually enjoy wine and food; 'È PRONTO,' a self-service cafe with a spacious interior; and 'Wa Cafe Tsumugi,' which offers Japanese-style drinks, meals, and sweets.
Established: February 1988
Representative: Kazuhiro Sugiyama, Representative Director and President
Location: 1-8-27 Konan, Minato-ku, Tokyo
URL: https://www.pronto.co.jp/company/
Business Activities: Planning and operation of restaurants and franchise development (including "PRONTO," "È PRONTO," "Wine Bar Di PUNTO," "Wa Cafe Tsumugi," etc.)
Following the strong user response received during the Proof of Concept (PoC) conducted in August 2025, system integration has been enhanced to enable a seamless reward reception experience for users, leading to this full-scale launch.
■ Background and Aim of Introduction: Transforming "Idle Time" until product delivery into a "Rewarding Experience"
"Tokusuru Vision" is a next-generation retail media platform that directly returns benefits to consumers, funded by advertisers' marketing budgets.
With this introduction, Pronto customers can utilize their "idle time"—such as waiting after ordering or relaxing in the store—to access Tokusuru Vision via in-store tabletop menus or the official app. By choosing and enjoying advertising actions that suit them, such as answering surveys or watching videos, they can instantly receive a "Pronto Money Digital Gift" (digital gift) that can be used for food and drinks at Pronto or other participating locations.
This offers a new customer experience where "interacting with ads itself leads to enjoyment and savings at the cafe."
Details on Pronto Money Digital Gift: https://www.pronto.co.jp/service/prontomoney-gift.html
■ Usage Steps (End-user experience flow)
1. Discover: Access Tokusuru Vision from Pronto in-store tabletop menus (QR code), mobile order screens, or the "Pronto Official App."
2. Act: Choose and perform any of the various campaigns available (e.g., experiencing specified apps, answering surveys, watching videos).
3. Benefit: Upon fulfilling the conditions, a URL for "Pronto Money Digital Gift," usable for payments at Pronto stores, will be issued instantly. It can be used for that day's meal or on your next visit.
■ About "Pronto Money Digital Gift"
"Pronto Money Digital Gift" is a proprietary rechargeable electronic money that can be used at Pronto, E Pronto, and other stores nationwide (excluding some locations).
■ What is "Tokusuru Vision"?
"Tokusuru Vision" is a new type of media platform provided by LMI Group, where users "see, interact with, and benefit from ads."
- Consumers (customers): By choosing and acting on ads they are interested in, they can earn rewards usable for shopping, making their usual shopping more enjoyable.
- Advertisers: Can effectively approach highly motivated in-store customers and perform data analysis.
- Retailers: Can earn advertising revenue and expect repeat visits and increased average customer spending through reward utilization.
Service Site: https://tokusuru.site/pronto/
Official X Account: https://x.com/tokusuru_vision
■ Company Overview
Pronto Corporation
Operating multiple food and beverage formats under a franchise model, including 'PRONTO,' which offers a convenient space all day long with the keyword "Cafe in the day, Sakaba at night"; 'Wine Bar Di PUNTO,' where you can casually enjoy wine and food; 'È PRONTO,' a self-service cafe with a spacious interior; and 'Wa Cafe Tsumugi,' which offers Japanese-style drinks, meals, and sweets.
Established: February 1988
Representative: Kazuhiro Sugiyama, Representative Director and President
Location: 1-8-27 Konan, Minato-ku, Tokyo
URL: https://www.pronto.co.jp/company/
Business Activities: Planning and operation of restaurants and franchise development (including "PRONTO," "È PRONTO," "Wine Bar Di PUNTO," "Wa Cafe Tsumugi," etc.)