Jisou Launches Beta Version of 'Jisou AI,' a Platform to Support Enterprise Adoption of Generative AI

Jisou Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Kichiro Homon; hereinafter 'Jisou'), a subsidiary of Lovable Marketing Group Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Masayuki Hayashi; Securities Code: 9254) that supports self-sustained SNS marketing for businesses, has begun offering the beta version of 'Jisou AI,' an AI utilization platform designed to improve efficiency in corporate PR and marketing operations and support the stable adoption of generative AI.

This service is already being utilized by Nagaese Sangyo Co., Ltd. (Tokyo Prime: 8012) and BS Nippon Co., Ltd. (BS Nippon), contributing to the efficiency of corporate information dissemination activities.

About 'Jisou AI'

Since August 2025, Jisou has been providing an AI utilization support service called 'Jisou AI,' which supports enterprises from AI strategy formulation to implementation and adoption.

Now, leveraging insights accumulated through previous support initiatives, Jisou is launching the beta version of 'Jisou AI' as an AI utilization platform that supports the creation of information dissemination content such as social media posts and press releases by utilizing corporate information assets.

While the use of generative AI in business operations is rapidly advancing, many companies that have introduced AI find its usage limited to a few individuals, failing to achieve organization-wide adoption.

Jisou AI is a service that supports increased productivity in PR and marketing operations and the stabilization of generative AI usage by automating the creation of content such as social media posts and press releases. It enables AI to utilize accumulated corporate information assets and operational knowledge—including press releases, product documents, sales materials, interview notes, and past social media posts.

Many companies face challenges such as 'only a few staff members use AI,' 'output quality depends on individual prompt-writing skills,' and 'inability to fully leverage company-specific information and know-how.'

Jisou AI goes beyond simply introducing generative AI tools. It organizes and structures each company’s workflows and internal knowledge to create an environment where AI can reference appropriate information to generate content. This enables AI utilization that does not depend on individual skill levels, thereby supporting improved productivity in PR and marketing operations.

Leveraging Internal Corporate Assets to Streamline PR and Marketing Operations

In corporate PR and marketing departments, vast amounts of information are accumulated daily. However, this information is often scattered across departments and individuals, resulting in underutilization.

Jisou AI organizes internally accumulated information into a format accessible by AI and uses it for content generation, such as social media posts and press releases.

It can reflect company-specific tone and manner, expression rules, and industry-specific knowledge, enabling content creation aligned with brand identity. Additionally, generated content can be managed via the cloud, allowing flexible adaptation to review, editing, and approval workflows by staff members.

Furthermore, by designing the scope of information referenced by AI and output rules, Jisou AI actively works to suppress hallucinations (generation of false information), a common challenge in generative AI usage.

Adoption by Nagaese Sangyo Co., Ltd. and BS Nippon Co., Ltd.

Jisou AI is already being adopted by multiple companies. At Nagaese Sangyo Co., Ltd., the platform is partially used to generate social media content based on corporate information and press releases, improving efficiency and consistency in information dissemination. At BS Nippon Co., Ltd. (BS Nippon), it is used in content creation for information dissemination, contributing to operational efficiency.

Future Outlook

Currently, Jisou AI primarily supports social media posting and press release creation. Going forward, based on user feedback, the platform will expand its functionality to include email newsletters, IR disclosure documents, white papers, and more. It also aims to incorporate primary information such as meeting notes, evolving into an AI utilization platform that supports the overall digital transformation (DX) of PR and marketing operations.

Since its establishment in 2023, Jisou has provided various digital marketing support services, including SNS marketing support, MEO operation support, and OTA (Online Travel Agent) operation support, serving companies and organizations across industries such as retail, hospitality, broadcasting, and local governments. Moving forward, Jisou will continue to combine the expertise gained from SNS marketing support with AI technology to enhance the productivity and self-sufficiency of corporate PR and marketing activities.

An interview with Jisou’s Representative Director is published on 'PR TIMES STORY.' Please take a look. Revolutionizing SNS Operations with AI: The Story of Jisou’s Founding, Its Commitment to 'Self-Sustained Support,' and Customer-Centric AI Strategy — Four Years After Establishment

About Jisou Co., Ltd.

Established on April 6, 2023. Led by Representative Director Kichiro Homon, who has long been involved in SNS marketing, the company leverages group-wide expertise to provide services such as self-sustained SNS operation support, outsourcing, seminars, training, and tool implementation support for businesses and organizations conducting SNS marketing on a relatively small scale.

URL: https://jisou.co.jp

About Lovable Marketing Group Co., Ltd.

With the purpose of 'Creating empathy for people and the planet,' the group promotes 'Lovable Marketing'—marketing that resonates with modern consumers' information consumption behaviors. Under the mission of 'Creating the most loved marketing group,' the company focuses on marketing operations as its core business area.

URL: https://lmg.co.jp/