Comnico Publishes Case Study on Influencer Marketing in the Financial and Insurance Industries

Comnico Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Naoki Hasegawa; hereinafter "Comnico"), a subsidiary of Rabble Marketing Group Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Masayuki Hayashi; Securities Code: 9254), which supports corporate social media marketing, has published an article titled 'Case Studies of Influencer Marketing in the Financial and Insurance Industries' on its media platform 'We Love Social,' which provides insights for social media operations. Published Article: 'Can Social Media Work Even in Conservative Industries?' Case Studies of Influencer Marketing in the Financial and Insurance Sectors The domestic influencer marketing market is projected to reach 164.5 billion yen by 2029 Influencer marketing is thriving globally, and the market in Japan continues to expand year by year. According to a joint survey by CyberBuzz Inc. and Digital Impact Inc., the market size is expected to reach 115 billion yen in 2026 and 164.5 billion yen in 2029 (*). The growing demand for influencer marketing is attributed to several factors: the rising popularity of vertical short-form videos, the ability to reach audiences beyond a company's official accounts, increased trust in third-party content, and the advantage of having creators (influencers) deliver messages in a way that is more relatable and understandable to general users. (*) CyberBuzz / Digital Impact: 'Market Trends Survey: The social media marketing market in 2024 is projected to be 1.2038 trillion yen, a 113% increase from the previous year. By 2029, it is expected to grow to approximately 1.8 times that of 2024, reaching 2.1313 trillion yen.' Key to Success in 'Finance & Insurance × Influencer' Strategies: Selecting Creators Based on 'Integrity' and 'Audience Fit' Financial and insurance companies often offer services and products that are difficult for the general public to understand, making it beneficial to have influencers explain them in an accessible way. However, many social media managers in these industries express concerns about 'regulatory compliance' and 'information accuracy and expertise.' The newly published article addresses these concerns by introducing real-world examples of financial and insurance companies that have successfully leveraged influencers, and explains key success factors such as 'selecting creators based on integrity and alignment with target audiences.' We encourage you to read the full article. Published Article: 'Can Social Media Work Even in Conservative Industries?' Case Studies of Influencer Marketing in the Financial and Insurance Sectors Comnico has established a dedicated influencer marketing team and actively proposes influencer marketing strategies to corporations and organizations. The company has a track record of supporting major food manufacturers, chemical companies, and local governments. Furthermore, due to its extensive experience supporting social media operations for numerous financial and insurance companies, Comnico possesses deep knowledge of the unique regulations and compliance requirements in these industries. We welcome inquiries regarding influencer marketing strategies and social media operation support. As a professional social media marketing company, Comnico has long provided valuable insights through online seminars and media operations. Moving forward, we will continue to deliver practical information to support corporate and organizational social media operations and remain committed to empowering their social media marketing efforts. About Comnico Co., Ltd. Founded in November 2008. The company has supported the setup and operation of over 3,000 social media accounts (cumulative total from April 2013 to March 2026), primarily for large enterprises. Leveraging extensive expertise, Comnico offers end-to-end services from strategy development to account setup, operation (including content creation, comment management, and reporting), and performance evaluation. Additionally, based on accumulated insights, the company develops and provides SaaS-based tools and social media campaign tools to streamline social media account management. URL: https://www.comnico.jp/ About Rabble Marketing Group Co., Ltd. With the purpose of 'Creating empathy for people and the planet,' Rabble Marketing Group is a marketing group that promotes 'Lovable Marketing'—marketing that resonates with modern consumers' information consumption behaviors. Guided by the mission to 'Create the most loved marketing group,' the company focuses its business on marketing operations. URL: https://lmg.co.jp/