[2030 Goal] Create a Michelin Guide for Nursing Homes and Increase Industry Professionals by 20,000!

Godo Kaisha 4U (Headquarters: Nishinomiya City, Hyogo Prefecture, Representative: Wataru Ebisawa), which operates with the mission of "Innovation. Making society more interesting for someone!" by providing accompanying support for nursing homes, organizing the Nursing Home AWARD, Mirai Kaigo Kaigi®, and executive failure episodes (Shikujiri Keieisha®), will create a guidebook compiling diverse initiatives undertaken by nursing homes that are benchmarked nationwide, aiming to increase the number of people involved in the industry by 20,000.

Our company endorses April Dream, a project that aims to make April 1st a day to share dreams.

This press release is a dream of Godo Kaisha 4U.

[Current Situation] Approximately 250,000 people needed by FY2026, 570,000 by 2040

Currently, the Japanese nursing care industry faces a serious shortage of human resources.

Approximately 250,000 new nursing care professionals are needed by FY2026, and a further 570,000 by 2040, driven by the rapid increase in demand for nursing care due to the aging population.

On the other hand, in addition to securing personnel, early turnover and low retention rates are also major challenges on the ground.

Therefore, it is necessary not only to increase the number of hires but also to create an environment where people can continue to work and to implement initiatives that enhance staff motivation and sense of growth.

Furthermore, utilizing ICT and DX for operational efficiency and accepting diverse human resources are also important perspectives.

Going forward, it is essential to shift from "attracting people" to "creating mechanisms where people don't leave and can thrive," and to build a sustainable human resource strategy for the entire industry.

[Why] Why is 4U implementing this?

Our company has been involved in and dedicated to the industry for over 20 years, including before its establishment, through accompanying support for nursing homes, sales strategy consulting, visits to over 1,200 facilities nationwide, the 4USELECTION Nursing Home AWARD which recognizes diverse initiatives, and Mirai Kaigo Kaigi® which disseminates the charm and future of the industry.

Although the industry's growth rate is not as favorable compared to other industries, we feel that its potential is still very high when we implement various initiatives for the industry.

However, at the same time, we strongly feel that this potential is not being fully realized.

A major factor is that excellent initiatives and innovations exist at each site, but they are not shared across the industry, leading to individualization and fragmentation.

Through our activities to date, we are confident that we can bridge this gap by connecting opportunities to "know, learn, and practice." That is why we will visualize real decision-making and initiatives on the ground and provide a place and mechanism that leads to the next step.

[Value] The world with and without a guidebook

In a world with a guidebook, excellent initiatives and the background of decision-making at each facility are systematically organized, allowing those who are about to take on a challenge to take the first step without hesitation.

Even for a new initiative, learning from examples and failures of other facilities significantly enhances the quality and speed of decision-making.

On the other hand, in a world without a guidebook, the same mistakes are repeated, and the trial and error of each site are buried without being accumulated.

By not sharing experiences that should be valuable, opportunities for the entire industry to grow are lost.

That is why we will build a "knowledge infrastructure" as a guidebook for the initiatives of nursing homes that are benchmarked nationwide, realizing a world where everyone can take home their next step.

[Traction] From April 1st, Kaigo Shisatsu Labo, starts!

Based on the knowledge gained from visiting over 1,200 facilities nationwide, "Kaigo Shisatsu Labo" will start on April 1st.

This is not just a facility visit, but a practical program where participants visit the site of benchmark facilities and experience the background and process of their decision-making.

By touching the "reality of the field" that cannot be seen from documents or success stories alone, participants can take home new perspectives and concrete steps for their own facility's challenges.

This is also the first step towards building a "Michelin Guide for nursing homes" for 2030.

We will systematize the decision-making, trial and error, successes and failures accumulated on the ground, and elevate them into knowledge that anyone can utilize with reproducibility.

By not ending with just a visit, but structuring learning and creating a cycle that gives back to the entire industry, we will realize a future where the next challengers can take the first step without hesitation.

[Goal] Increase the number of people involved, regardless of industry, by 20,000

The goal of this initiative is to increase the number of people involved in the nursing care industry by 20,000.

This does not simply mean an increase in numbers, but an increase in individuals who empathize with the value and potential of the industry and actively continue to be involved.

Nursing care is inherently a social infrastructure that anyone can be involved in, and new ideas and innovations are born when people with diverse backgrounds participate.

Above all, it can be said to be the ultimate customer service industry, facing seniors and spending limited time with them.

To that end, through this guidebook, events, and community, we will broaden contact points and create a shift from "they're doing interesting things" and "I want to get involved" to "I want to continue to be involved."

Beyond the goal of 20,000 people, we aim to realize a state where the industry develops sustainably and new contributors are continuously born.

"April Dream" is a project by PR TIMES where companies announce their dreams they wish to achieve on April 1st. We are seriously aiming for the realization of this dream.

[Company Profile]

Company Name: Godo Kaisha 4U

Location: Nishinomiya City, Hyogo Prefecture
Representative: Wataru Ebisawa
Business: Accompanying support for nursing homes, Nursing Home AWARD, Mirai Kaigo Kaigi®, Shikujiri Keieisha®, etc.
URL: https://llc4u.co.jp/