LIXIL Housing Research Institute Launches "YUIE Customer Acquisition Start Dash Pack"
LIXIL Housing Research Institute will begin offering the new "YUIE Customer Acquisition Start Dash Pack" service from June 1st, which entrusts web customer acquisition operations to the YUIE operations headquarters for affiliated companies of the "YUIE" housing brand. This service enables local construction companies, even those without time or specialized knowledge, to achieve effective internet-based customer acquisition at a low cost, addressing the challenges of online customer acquisition that has become mainstream since the COVID-19 pandemic.
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- 📰 Published: May 11, 2026 at 20:00
- 🔍 Collected: May 11, 2026 at 11:31
- 🤖 AI Analyzed: May 12, 2026 at 02:19 (14h 47m after Collected)
LIXIL Housing Research Institute Co., Ltd. will begin offering a new service, the "YUIE Customer Acquisition Start Dash Pack," from June 1st, which allows affiliated companies of the housing brand "YUIE" to entrust their web-based customer acquisition operations to the company's YUIE operations headquarters. This service will enable local construction companies, even those without sufficient time or specialized knowledge, to achieve effective internet-based customer acquisition at a low cost.
Since the COVID-19 pandemic, customer acquisition activities in the housing industry have shifted to primarily using the internet, such as social media and websites, making these efforts crucial. However, affiliated companies have expressed serious concerns such as "We are busy with daily customer service and don't have time for internet customer acquisition," "We have no experience with internet customer acquisition and don't know where to start," and "Hiring a specialized advertising company is too expensive."
To solve these problems for affiliated companies, our company has developed the "YUIE Customer Acquisition Start Dash Pack," a web customer acquisition support service where the YUIE operations headquarters acts on behalf of affiliated companies, providing a set of internet advertising operation, LP (landing page) creation, and feedback, which affiliated companies previously had to do themselves.
This service has the following three features to solve the challenges faced by affiliated companies:
1. Horizontal deployment of successful cases
This package allows other affiliated companies to directly utilize the customer acquisition methods from a successful case where a YUIE housing product advertisement achieved "12 inquiries in 3 months" and reduced the cost per acquisition to approximately one-third of the general standard.
2. "Leave everything" troublesome to the headquarters
All tasks requiring specialized knowledge and effort, such as creating images and texts for advertisements and initial setup, will be handled by LIXIL Housing Research Institute, the YUIE operations headquarters. This allows construction companies to concentrate on their core business of home building and customer service.
3. Low price, about half that of general advertising companies
You can start full-scale customer acquisition with initial costs reduced to about half of what a general advertising company would charge. Additionally, monthly consulting fees are free.
LIXIL Housing Research Institute's YUIE operations headquarters aims to introduce the "YUIE PROJECT" to 40 affiliated companies within the next year. Based on feedback from introduced companies, we will continue to develop services that reduce the burden on affiliated companies and solve their problems, supporting an environment where local construction companies can concentrate on building better homes.
YUIE BOTANICA FLAGSHIP
● Information on "YUIE" products
YUIE Product Series HP: https://www.yuieproject.jp/product/
YUIE dedicated inquiry desk: https://www.lixil-jk.co.jp/contact-yuie/
◆ Company Overview
・Company Name: LIXIL Housing Research Institute Co., Ltd.
・Representative: Nobuhiko Kajima, Representative Director and President
・Head Office Location: 1-1-1 Nishishinagawa, Shinagawa-ku, Tokyo 141-0033
・URL: [LIXIL Housing Research Institute Co., Ltd.] https://www.lixil-jk.co.jp/
[YUIE PROJECT]: https://www.yuieproject.jp/
・Business Activities:
As a member of LIXIL, which develops comprehensive housing and lifestyle-related businesses including the manufacturing and sales of housing and building materials/equipment and the operation of housing franchise chains. As a company responsible for operating housing franchise chain businesses, it operates three brands: Eyeful Home, Fias Home, and GL Home, developing one of the largest housing franchise chain businesses in Japan.
Since the COVID-19 pandemic, customer acquisition activities in the housing industry have shifted to primarily using the internet, such as social media and websites, making these efforts crucial. However, affiliated companies have expressed serious concerns such as "We are busy with daily customer service and don't have time for internet customer acquisition," "We have no experience with internet customer acquisition and don't know where to start," and "Hiring a specialized advertising company is too expensive."
To solve these problems for affiliated companies, our company has developed the "YUIE Customer Acquisition Start Dash Pack," a web customer acquisition support service where the YUIE operations headquarters acts on behalf of affiliated companies, providing a set of internet advertising operation, LP (landing page) creation, and feedback, which affiliated companies previously had to do themselves.
This service has the following three features to solve the challenges faced by affiliated companies:
1. Horizontal deployment of successful cases
This package allows other affiliated companies to directly utilize the customer acquisition methods from a successful case where a YUIE housing product advertisement achieved "12 inquiries in 3 months" and reduced the cost per acquisition to approximately one-third of the general standard.
2. "Leave everything" troublesome to the headquarters
All tasks requiring specialized knowledge and effort, such as creating images and texts for advertisements and initial setup, will be handled by LIXIL Housing Research Institute, the YUIE operations headquarters. This allows construction companies to concentrate on their core business of home building and customer service.
3. Low price, about half that of general advertising companies
You can start full-scale customer acquisition with initial costs reduced to about half of what a general advertising company would charge. Additionally, monthly consulting fees are free.
LIXIL Housing Research Institute's YUIE operations headquarters aims to introduce the "YUIE PROJECT" to 40 affiliated companies within the next year. Based on feedback from introduced companies, we will continue to develop services that reduce the burden on affiliated companies and solve their problems, supporting an environment where local construction companies can concentrate on building better homes.
YUIE BOTANICA FLAGSHIP
● Information on "YUIE" products
YUIE Product Series HP: https://www.yuieproject.jp/product/
YUIE dedicated inquiry desk: https://www.lixil-jk.co.jp/contact-yuie/
◆ Company Overview
・Company Name: LIXIL Housing Research Institute Co., Ltd.
・Representative: Nobuhiko Kajima, Representative Director and President
・Head Office Location: 1-1-1 Nishishinagawa, Shinagawa-ku, Tokyo 141-0033
・URL: [LIXIL Housing Research Institute Co., Ltd.] https://www.lixil-jk.co.jp/
[YUIE PROJECT]: https://www.yuieproject.jp/
・Business Activities:
As a member of LIXIL, which develops comprehensive housing and lifestyle-related businesses including the manufacturing and sales of housing and building materials/equipment and the operation of housing franchise chains. As a company responsible for operating housing franchise chain businesses, it operates three brands: Eyeful Home, Fias Home, and GL Home, developing one of the largest housing franchise chain businesses in Japan.