Creating a World Where Life Takes Center Stage

We endorse April Dream, which aims to make April 1st a day for announcing dreams. This press release is a dream of Livmo Inc.

Livmo Inc. (Headquarters: Minato-ku, Tokyo, hereinafter Livmo) operates with the mission of "Living is more ~ Enriching Life," engaging in the planning, development, and management of hotels, share houses, and co-living facilities.

We have had a dream since our establishment.

To create a "lifestyle industry" where life takes center stage, and to spread richer living to the world.

That is Livmo's dream.

Why Create a "World Where Life Takes Center Stage"?

Until now, in the real estate industry, the quality of a home has been discussed in terms of "proximity to the station, facilities, and size."

We have long felt a sense of discomfort with this industry structure.

Spacious, modern, and close to the station. Is that alone enough to constitute a rich "life"?

We thought so because we ourselves were the ones who felt that "unsatisfaction."

Our founder, Minamoto, was strongly influenced by his dormitory life during his student days.

Although he spent stimulating days with unique friends, his daily life seemed to lose its color as soon as he left the dormitory.

From that experience, to prove the feeling that "friends are nearby" and "people gather in places with a concept," he started a share house with friends in his grandfather's vacant apartment, and the vacancies quickly filled up.

Even without modifying the building, people gather when a "desired lifestyle" is provided.

This original experience is the starting point of our business.

Livmo's vision is a shift from "real estate-first to lifestyle-first."

Instead of simply selling houses, we create the lifestyle that users desire.

We want to continue to be a "company that creates lifestyles," not a "company that sells houses."

Our Journey of Gradually Shaping Our Dream

Since our founding, we have been shaping our aspirations one by one to realize our dream of "creating lifestyles."

Here are some examples.

Asakusa1976 (Okusawa, Tokyo / Since 2017)

Okusawa, a little further from the tourist area of Asakusa.

In this downtown residential area, where small factories still remain, the living culture of "doing business on the first floor and living on the second floor" is still deeply rooted, and face-to-face relationships, such as being called by name at the neighborhood butcher shop, persist.

Located less than a 20-minute walk from Asakusa Station, our goal was to create "an accommodation you'd want to walk to."

Staff members themselves live within the building, and even casual actions like greeting guests on their way back from shopping were incorporated into the design as part of the stay's value.

By involving members who have "searched for their own place" or "felt unsatisfied with their lives" in the operation, we realized a hotel where guests can stay not as tourists, but as people living in this town.

Hotel Asakusa KANNONURA (Asakusa, Tokyo / Since 2019)

This hotel is a renovated former hospital staff dormitory located in the "Kannonura" area, north of Senso-ji Temple.

We re-evaluated a property that was said to be difficult to regenerate both in terms of location and building, and planned the hotel as "a stay experience only possible in this location."

We designed pathways for guests to naturally blend into the local daily life, rather than the glamour of a tourist destination, incorporating designs inspired by the colors of the Sanja Matsuri, bakeries that serve customers in foreign languages, and collaborations with public baths and rickshaws.

This project implemented the philosophy of "staying in daily life, not just for tourism," which emerged from Asakusa1976, in a new form.

Sukumo~Indigo~ (Kanda Konyacho, Tokyo / Since 2020)

This is an urban apartment hotel named "Sukumo" (indigo dye) to embody the memory of a town that flourished with indigo dyeing culture.

With spacious rooms over 40 square meters, equipped with a kitchen and washing machine, it realizes a "stay like living."

Here, one room was specially designed with the theme of "a space where people and plants coexist."

A unique feature born here is "entrusting guests with watering the plants."

Initially, there was concern that guests might find it a burden, but in reality, many reviews stated, "It was great to feel like I was living here."

This case taught us that taking on a small daily role is the essence of a stay that feels like living.

REFU (Nishi-Eifuku, Tokyo / Since 2021)

A student dormitory, whose new use was being sought during the COVID-19 pandemic, was regenerated into a share house with the theme of "connected living."

While avoiding "the three Cs" (closed spaces, crowded places, close-contact settings) became mainstream, we deliberately planned and proposed a share house.

This was because, as more people felt the loneliness and mental burden of living alone, we received many comments from residents in other managed properties such as "just having someone's presence makes me feel at ease" and "every day in the share house is fun."

The first floor, which could have originally accommodated more rooms, was intentionally converted into a shared living room where residents could naturally gather and converse.

Even during the pandemic, we believed in the value of "connection," and this contrarian approach was reflected in occupancy rates and unit prices.

Kurashi Hotel: A New Answer

The "Kurashi Hotel Hakodate," which grand opened in March 2026, is our first endeavor in Hakodate and the first in the "Kurashi Hotel" series, which we plan to expand to various locations nationwide.

The location is Honcho, a little away from the tourist area.

We deliberately built a hotel in a place where the daily lives of locals thrive, with bakeries, discount markets, snack bars, and hot springs.

Not a place where you'd say "I want to come here again," but a place where you can say "I'm home." We want to deliver the feeling of living in this town, even when you're traveling.

That is the aspiration behind the development of "Kurashi Hotel."

Three Key Features of Kurashi Hotel Hakodate

・Hakodate Relationship Information Center

We have cards introducing local favorites, places staff have actually visited.

We deliberately named it a "Relationship Information Center" rather than a "Tourist Information Center," aiming for it to be an entrance to fostering connections with the town.

・Super Local Guide: Kamimura Muteki

He introduces shops and places not found in tourist brochures, as if he were an old friend.

He talks to you, but isn't pushy. Even if you're not a seasoned traveler, he gives you a "trigger" to step out of your usual routine a little.

He is a presence that provides such opportunities.

・Night Living Room: "Anmitsu and Small Dishes: Hakodate at Night"