Sendai Station Event Information for July 2026!

JR East Tohoku Service Co., Ltd. (Head Office: Sendai City, Miyagi Prefecture, President: Toshinori Hazama) will hold various special events in front of the stained glass on the 2nd floor of JR Sendai Station and other locations.

Please take this opportunity to visit JR Sendai Station.

(1) In front of the stained glass, 2nd floor, JR Sendai Station

1 Summer Sake and Snacks Fair

Dates

Wednesday, July 1 - Sunday, July 12

Hours

10:00 AM - 8:00 PM (July 1 - July 11)

10:00 AM - 7:00 PM (July 12)

Main Products/Shops

Kounokura, Fermenteria, Ajito, Mozukimu, Tataki Dojo, Kairaien, Tenpei Foods, Kaisenshiokama, Monya, Otaru Hankitsu, Hakata Suito, Kaiho, Izumiya Kichinosuke, Danran, Kita no Kappa, Ogataro, Fukutaro, Kanegasaki Yakushozo

*Business hours and content may change.

2 Hokuriku Three Prefectures' Delicacies & Travel Fair

Dates

Saturday, July 11 - Sunday, July 12

Hours

10:00 AM - 8:00 PM (July 11)

10:00 AM - 7:00 PM (July 12)

Main Products/Shops

Wakaho, Kawamura Suisan, Hokuriku Shuhan, Tanikawa Jozo

*Business hours and content may change.

(2) Hare-Machi Court, 2nd floor, JR Sendai Station

1 Sendai Specialty Confectionery Fair

Dates

Wednesday, July 1 - Friday, July 31

Hours

10:00 AM - 8:00 PM (Fri - Sat)

10:00 AM - 7:00 PM (Sun - Thu)

Main Products/Shops

Hagi no Tsuki, Kurumi Yubeshi, Pie Club, Date Emaki, etc.

*Business hours and content may change.

2 Pop-up! Akiu Village

Dates

Wednesday, July 1 - Tuesday, July 7 *Currently popular since June 23!

Hours

10:00 AM - 8:00 PM (Fri - Sat)

10:00 AM - 7:00 PM (Sun - Thu)

Main Products/Shops

Igata Seicha

*Business hours and content may change.

3 Josemaru Train Pop-up

Dates

Thursday, July 9 - Tuesday, July 21

Hours

10:00 AM - 8:00 PM (Fri - Sat)

10:00 AM - 7:00 PM (Sun - Thu)

Main Products/Shops

Josemaru Goods

*Business hours and content may change.

4 Shiroishi Fair in Sendai Station

Dates

Friday, July 24 - Friday, July 31

Hours

10:00 AM - 8:00 PM (Fri - Sat)

10:00 AM - 7:00 PM (Sun - Thu)

Main Products/Shops

Kichimi Seimen, Shiroishi Kosan, Shiramatsu ga Monaka

*Business hours and content may change.

(3) Event Space, Mori no Hidamari Galleria, East-West Free Passage, 2nd floor, JR Sendai Station

1 Food Marche

Dates

Friday, July 3 - Sunday, July 12

Hours

10:00 AM - 8:00 PM (July 3 - July 11)

10:00 AM - 7:00 PM (July 12)

Main Products/Shops

EGOAL, Miyata Shoten, Suzakudo, Kanon, Sanjirushi, Kobe Coffee Temple

*Business hours and content may change.

2 Kodama Dorayaki Sale

Dates

Monday, July 20 - Friday, July 24

Hours

10:00 AM - 8:00 PM (July 20 - July 23)

10:00 AM - 7:00 PM (July 24)

Main Products/Shops

Fresh Dorayaki

*Business hours and content may change.

3 Exciting Kabuto & Kuwagata Land

Dates

Friday, July 24 - Sunday, July 26

Hours

10:00 AM - 8:00 PM (July 24 - July 25)

10:00 AM - 7:00 PM (July 26)

Main Products/Shops

Rhinoceros Beetles, Stag Beetles

*Business hours and content may change.

4 Sweets Rendezvous

Dates

Friday, July 24 - Friday, July 31 *Also running until August 3!

Hours

10:00 AM - 8:00 PM (July 24 - July 30)

10:00 AM - 7:00 PM (July 31)

Main Products/Shops

Mille Crepe, Cup Cheesecake, etc.

(4) Event Space in front of the Midori no Madoguchi ticket office, 3rd floor, JR Sendai Station

1 tutee Sale

Dates

Wednesday, July 1 - Sunday, July 12

Hours

10:00 AM - 8:00 PM

Main Products/Shops

Apparel

*Business hours and content may change.

2 Nogizaka46 x Kasyo Sanzen Sale

Dates

Saturday, July 25 - Monday, July 27

Hours

10:00 AM - 8:00 PM

Main Products/Shops

Nogizaka46 Collaboration Products

*Business hours and content may change.

(5) Event Space in front of Matsumoto Kiyoshi, 1st floor, JR Sendai Station

1 CHICCI Sale

Dates

Wednesday, July 1 - Friday, July 31

Hours

11:00 AM - 7:00 PM

Main Products/Shops

Cheesecake, Brownies, Cookies

*Business hours and content may change.

(6) Regular Events

1 Shichiyosei Sale

Dates/Location

Wednesday, July 1 - Friday, July 24, Tuesday, July 28 - Friday, July 31

Event Space in front of the Midori no Madoguchi ticket office, 3rd floor, JR Sendai Station

Hours

10:30 AM - 6:30 PM

Main Products/Shops

Onigiri, Bento Boxes

*Business hours and content may change.

2 Yasai Batake Marche Direct Sales

Dates/Location

Wednesday, July 1 - Thursday, July 2, Monday, July 13 - Tuesday, July 14

Thursday, July 16 - Friday, July 17, Monday, July 20 - Friday, July 31

Event Space, Mori no Hidamari Galleria, East-West Free Passage, 2nd floor, JR Sendai Station

Saturday, July 4 - Tuesday, July 7, Saturday, July 11 - Sunday, July 12

Saturday, July 18 - Sunday, July 19

Event Space in front of Zunda Stand, 1st floor, JR Sendai Station

Hours

10:30 AM - 7:30 PM

Main Products/Shops

Seasonal Vegetables, Honey

*Business hours and content may change.

3 Ito Farm Sales

Dates/ Location

Every Wednesday - Friday

Event Space in front of Zunda Stand, 1st floor, JR Sendai Station

Hours

10:00 AM - 7:00 PM

Main Shops/Products

Vegetables, Pickles, etc.

*Business hours and content may change.

Please also check the event calendar below!

JR East Tohoku Service Co., Ltd.

Address: JMF Building Sendai 01, 4-10-3 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture President: Toshinori Hazama Business Activities: (1) Development and management of retail stores, restaurants, and service establishments (2) Development and management of station buildings (3) Entrusted operation of station services for East Japan Railway Company, hotels, etc. (4) Development and management of land, buildings, and under-elevated spaces of East Japan Railway Company (5) Advertising business, advertising agency business, and printing business (6) Management of vending machines and coin lockers (7) Parking lot management (8) Real estate sales, leasing, brokerage, and management

HP: https://www.livit.jregroup.ne.jp/

Tohoku MONO WEB SHOP (JRE MALL): https://shopping.jreast.co.jp/shop/detail/s013?utm_source=202409pressrelease&utm_medium=shoptop_link

*All photos and illustrations are for illustrative purposes only.

https://www.livit.jregroup.ne.jp/