Northeast Japan's First Lemon Festival 'Lemon Hakku' Launches at Sendai Station!
Key facts
- Northeast Japan's First Lemon Festival 'Lemon Hakku' Launches at Sendai Station!
- JR East Tohoku General Service and liketory are co-hosting 'Lemon Hakku,' a specialty lemon event featuring premium lemon sweets, foods, and drinks from across Japan, marking its debut in the Tohoku region at Sendai Station's 'Mori no Hidamari Gallery.'
- Source: PR Times
- Date: June 11, 2026
Direct answer
JR East Tohoku General Service and liketory are co-hosting 'Lemon Hakku,' a specialty lemon event featuring premium lemon sweets, foods, and drinks from across Japan, marking its debut in the Tohoku region at Sendai Station's 'Mori no Hidamari Gallery.'
- Citation
- Northeast Japan's First Lemon Festival 'Lemon Hakku' Launches at Sendai Station! (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
JR East Tohoku General Service and liketory are co-hosting 'Lemon Hakku,' a specialty lemon event featuring premium lemon sweets, foods, and drinks from across Japan, marking its debut in the Tohoku region at Sendai Station's 'Mori no Hidamari Gallery.'
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 10:00
- 🔍 Collected: June 11, 2026 at 10:25 (25 min after Published)
- 🤖 AI Analyzed: June 13, 2026 at 05:40 (43h 15m after Collected)
Event Space: Mori no Hidamari Gallery
JR East Tohoku General Service Co., Ltd. (Headquarters: Aoba-ku, Sendai City, Miyagi Prefecture; President & CEO: Shunnosuke Mima) will co-host, in collaboration with liketory Inc. (Headquarters: Minato-ku, Tokyo; CEO: Takashi Takebayashi), an event titled 'Lemon Hakku' at the event space within the East-West Free Passage on the 2nd floor of JR Sendai Station, known as 'Mori no Hidamari Gallery.' The event will gather premium lemon sweets and food products from across Japan.
'Lemon Hakku' is a celebration of lemon culture, featuring renowned lemon confectioneries from popular stores nationwide, desserts crafted by skilled patissiers, as well as beloved regional lemon souvenirs, condiments, snacks, meal accompaniments, and lemon beverages. This nine-day event offers a full sensory experience of lemons—beyond just their sourness—inviting visitors to discover the rich and nuanced charm of this vibrant citrus fruit.
Whether as a treat for yourself or a thoughtful gift for someone special, come explore and discover your perfect lemon product.
Event Overview
Dates
June 12 (Fri), 2026 – June 20 (Sat), 2026
10:00–20:00 (June 12–19)
10:00–19:00 (June 20)
Venue
Event Space, East-West Free Passage, 2nd Floor, JR Sendai Station, 'Mori no Hidamari Gallery'
Highlights
A wide variety of lemon-themed products from across Japan will be available, including lemon sweets, snacks, condiments, side dishes, and lemon drinks.
To commemorate its first-ever launch in the Tohoku region, a special 'Lemon Citizen Certification Event' will also be held simultaneously!
※ All promotional gifts are limited in quantity and will end once supplies are depleted.
※ Certification criteria and gift details are subject to change.
※ Photos are for illustrative purposes only.
JR East Tohoku General Service Co., Ltd.
Headquarters: JMF Sendai 01 Building, 4-10-3 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture
President & CEO: Shunnosuke Mima
Business Activities:
(1) Development and management of retail, dining, and service facilities
(2) Development and management of station buildings
(3) Operation of railway station services and hotels under contract
(4) Development and management of land, buildings, and under-track spaces owned by East Japan Railway Company
(5) Advertising, advertising agency, and printing services
(6) Management of vending machines and coin lockers
(7) Parking lot operations
(8) Real estate sales, leasing, brokerage, and management
Official Website: https://www.livit.jregroup.ne.jp/
Tohoku MONO WEB SHOP (JRE MALL):
https://shopping.jreast.co.jp/shop/detail/s013?utm_source=202409pressrelease&utm_medium=shoptop_link
※ All photos and illustrations are for illustrative purposes only.
JR East Tohoku General Service Co., Ltd. (Headquarters: Aoba-ku, Sendai City, Miyagi Prefecture; President & CEO: Shunnosuke Mima) will co-host, in collaboration with liketory Inc. (Headquarters: Minato-ku, Tokyo; CEO: Takashi Takebayashi), an event titled 'Lemon Hakku' at the event space within the East-West Free Passage on the 2nd floor of JR Sendai Station, known as 'Mori no Hidamari Gallery.' The event will gather premium lemon sweets and food products from across Japan.
'Lemon Hakku' is a celebration of lemon culture, featuring renowned lemon confectioneries from popular stores nationwide, desserts crafted by skilled patissiers, as well as beloved regional lemon souvenirs, condiments, snacks, meal accompaniments, and lemon beverages. This nine-day event offers a full sensory experience of lemons—beyond just their sourness—inviting visitors to discover the rich and nuanced charm of this vibrant citrus fruit.
Whether as a treat for yourself or a thoughtful gift for someone special, come explore and discover your perfect lemon product.
Event Overview
Dates
June 12 (Fri), 2026 – June 20 (Sat), 2026
10:00–20:00 (June 12–19)
10:00–19:00 (June 20)
Venue
Event Space, East-West Free Passage, 2nd Floor, JR Sendai Station, 'Mori no Hidamari Gallery'
Highlights
A wide variety of lemon-themed products from across Japan will be available, including lemon sweets, snacks, condiments, side dishes, and lemon drinks.
To commemorate its first-ever launch in the Tohoku region, a special 'Lemon Citizen Certification Event' will also be held simultaneously!
※ All promotional gifts are limited in quantity and will end once supplies are depleted.
※ Certification criteria and gift details are subject to change.
※ Photos are for illustrative purposes only.
JR East Tohoku General Service Co., Ltd.
Headquarters: JMF Sendai 01 Building, 4-10-3 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture
President & CEO: Shunnosuke Mima
Business Activities:
(1) Development and management of retail, dining, and service facilities
(2) Development and management of station buildings
(3) Operation of railway station services and hotels under contract
(4) Development and management of land, buildings, and under-track spaces owned by East Japan Railway Company
(5) Advertising, advertising agency, and printing services
(6) Management of vending machines and coin lockers
(7) Parking lot operations
(8) Real estate sales, leasing, brokerage, and management
Official Website: https://www.livit.jregroup.ne.jp/
Tohoku MONO WEB SHOP (JRE MALL):
https://shopping.jreast.co.jp/shop/detail/s013?utm_source=202409pressrelease&utm_medium=shoptop_link
※ All photos and illustrations are for illustrative purposes only.
FAQ
When is the Lemon Hakku event taking place?
From June 12 to June 20, 2026, for nine days. Closing time on the final day is 7 PM.
Is there an admission fee?
Entry is free. Purchases are at your own expense.
Where exactly is the venue located in Sendai Station?
On the 2nd floor East-West Free Passage, in the 'Mori no Hidamari Gallery' event space.
Is cash the only payment method accepted?
Major cashless options including credit cards, e-money, and QR payments are available.
What kind of company is liketory?
A Tokyo-based company that plans and operates popular food events across Japan.