Special Edition Railway Cushions Featuring 651 Series and E657 Series Train Seat Fabrics to be Released in Conjunction with the Fukushima Destination Campaign!

JR East Tohoku General Service Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture; Representative Director: Toshinori Hazama; hereinafter "LiViT"*), in conjunction with the Fukushima Destination Campaign, will release three types of special edition railway cushions using the seat fabrics of the 651 series, which has ties to Fukushima, once operated as a Joban Line limited express in the Fukushima area and retired from regular service in March 2023, and the E657 series, which is currently active on the Joban Line.

These limited-quantity items will be available for purchase from May 7, 2026 (Thursday) at 10:00 AM on the "Tohoku MONO WEB SHOP" within JRE MALL Shopping, operated by LiViT. Don't miss this opportunity to buy them! Additionally, all products will be exhibited at the "Koriyama General Rolling Stock Center Train Festa 2026" scheduled to be held in Koriyama City, Fukushima Prefecture, on June 6, 2026 (Saturday).

*LiViT is our company's nickname, derived from Live + Visit + TOHOKU.

■ Product Overview

1. Railway Cushion 651 Series Green Car Rafale BU & E657 Series Green Car Lucan
Front: 651 Series Green Car Rafale BU
Back: E657 Series Green Car Lucan
Product Name: Railway Cushion 651 Series Green Car Rafale BU & E657 Series Green Car Lucan
Price: 10,651 yen (tax included, shipping extra)
Planned Sales Quantity: 95 units
Size: Approximately 400mm (height) x 400mm (width)

2. Railway Cushion E657 Series Standard Car Namishima GR & Green Car Lucan
Front: E657 Series Green Car Lucan
Back: E657 Series Standard Car Namishima GR
Product Name: Railway Cushion E657 Series Standard Car Namishima GR & Green Car Lucan
Price: 10,000 yen (tax included, shipping extra)
Planned Sales Quantity: 100 units
Size: Approximately 400mm (height) x 400mm (width)

3. Railway Cushion E657 Series Standard Car Namishima GR
Front: E657 Series Standard Car Namishima GR
Back: E657 Series Standard Car Namishima GR
Product Name: Railway Cushion E657 Series Standard Car Namishima GR
Price: 9,500 yen (tax included, shipping extra)
Planned Sales Quantity: 120 units
Size: Approximately 400mm (height) x 400mm (width)

JR East Product Commercialization Licensed

*All products will be exhibited at the "Koriyama General Rolling Stock Center Train Festa 2026" scheduled for June 6, 2026 (Saturday).

*News Release: https://www.jreast.co.jp/press/2025/20260206_ho01.pdf

■ About the "651 Series" and "E657 Series"

651 Series
The 651 series debuted in March 1989 with the catchphrase "The amazing guy with a tuxedo body." It was mainly used for the Joban Line limited express "Super Hitachi" and retired from regular service on the Joban Line in March 2013. After that, it was also used for the Takasaki Line limited express "Akagi" and "Swallow Akagi" from March 2014, operating for about 35 years. It finally retired from regular service on all lines with the timetable revision in March 2023.

E657 Series
The E657 series is the latest limited express train, inheriting the lineage of JR East's main limited express trains, the 651 series, E653 series, and E259 series. It was developed with themes such as comfortable in-car facilities for peace of mind, pursuit of further comfort, and consideration for business use. The exterior and interior designs incorporate colors and patterns related to the railway line, such as the plum blossoms of Kairakuen, creating a space that combines Japanese taste with modernity. Two-tier full-color LED in-car information displays are installed in the passenger compartments.

■ How to Purchase
Sales Period: May 7, 2026 (Thursday) 10:00 AM - June 7, 2026 (Sunday)
Product Purchase Page: "Tohoku MONO WEB SHOP" within JRE MALL Shopping
https://shopping.jreast.co.jp/feature/S013-12220/260507cushion_651_657

*Due to made-to-order production and limited quantities, sales will end once the planned quantity is reached.
*Planned sales quantities and dates may change.

Estimated Product Delivery Date: From August 2026 onwards, as soon as preparations are complete.

■ Manufacturer
〇chair craft Shin (Railway Cushion Production)
Since its establishment in 2006, chair craft Shin has been operating in Natori City, Miyagi Prefecture, mainly engaged in chair re-upholstery, repair, and custom manufacturing. By finding new value in familiar chairs and giving them a new life, we have been active in business development that aims to reduce waste and conserve the environment. In recent years, we have handled many restorations and remakes of designer chairs and vintage chairs, supporting companies in the architecture/interior industry and interior shops.
HP: http://www.chaircraftshin.jp
JR