Sendai Station 1F "Niku no Ito" New Business Format Grand Opening on April 29th (Wednesday)
JR East Tohoku General Service has grand opened an expanded "Niku no Ito" store on the 1st floor of Sendai Station's "tekute Sendai." In addition to selling carefully selected fresh meats, a new dining area has been established where staff grill and serve fresh meat, allowing customers to easily enjoy the taste of a long-established butcher shop inside the station. An opening sale is also being held.
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- 📰 Published: April 30, 2026 at 23:20
- 🔍 Collected: April 30, 2026 at 15:01
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JR East Tohoku General Service Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture, Representative Director: Toshinori Hazama, hereinafter "LiViT"*) has expanded and grand opened "Niku no Ito," operated by WIDEFOOD Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture, Representative Director: Naoyuki Ito) within "tekute Sendai" on the 1st floor of Sendai Station. With this grand opening, in addition to selling carefully selected fresh meats such as Sendai Beef, Gyutan, Egoma Pork, and Island Pork, a new dining area has been established where staff grill and serve fresh meat, allowing customers to enjoy freshly prepared dishes. We offer a new meat experience of "choosing and enjoying freshly grilled meat" inside the station, making the taste of a long-established butcher shop, founded in 1967, more accessible.
*LiViT is our company's nickname, derived from "Live," "Visit," and "TOHOKU."
Store Overview
Store Name: Niku no Ito Sendai Station 1F Store
Grand Opening Date: April 29, 2026 (Wednesday)
Business Hours: Bento/Prepared Foods 8:00-20:00
Meat Sales 10:00-20:00
Dining 11:00-20:00 (Last Order 19:00)
Opening Sale
April 29, 2026 (Wednesday) - May 6, 2026 (Wednesday)
・50% off Sendai Beef Sirloin Steak
・30% off rare cuts of Sendai Beef (Yakiniku/Steak)
・10% off various Gyutan
・Limited 100 sets "Meat Lucky Bag" 3,980 yen (tax included) *Ends when sold out
In addition, many other advantageous products are available.
Dining Menu
・Selectable Sendai Beef Steak Set Meal: Set meal 1,000 yen (tax included) + Sendai Beef price*
*You can choose from the fresh meat in the sales area.
・Sendai Beef Sukiyaki Gozen (Special Grade) 200g 7,500 yen (tax included) Meat increase 330g 10,000 yen (tax included)
・Egoma Pork and Phantom Island Pork 2-type Hamburger Comparison Set Meal 1,500 yen (tax included)
In addition, various set meals and Gyutan grilled for takeout are available.
JR East Tohoku General Service Co., Ltd.
Location: JMF Building Sendai 01, 4-10-3 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture
Representative Director and President: Toshinori Hazama
Business Activities:
(1) Development and management of product sales, restaurants, and service stores
(2) Development and management of station buildings
(3) Operation consignment of railway station operations and hotels
(4) Development and management of land, buildings, and elevated structures of East Japan Railway Company
(5) Advertising business, advertising agency business, and printing business
(6) Management of vending machines and coin lockers
(7) Parking lot management
(8) Buying and selling, leasing, brokerage, and management of real estate
HP: https://www.livit.jregroup.ne.jp/
Tohoku MONO WEB SHOP (JRE MALL):
https://shopping.jreast.co.jp/shop/detail/s013?utm_source=202409pressrelease&utm_medium=shoptop_link
*All photos and illustrations are for illustrative purposes only.
*LiViT is our company's nickname, derived from "Live," "Visit," and "TOHOKU."
Store Overview
Store Name: Niku no Ito Sendai Station 1F Store
Grand Opening Date: April 29, 2026 (Wednesday)
Business Hours: Bento/Prepared Foods 8:00-20:00
Meat Sales 10:00-20:00
Dining 11:00-20:00 (Last Order 19:00)
Opening Sale
April 29, 2026 (Wednesday) - May 6, 2026 (Wednesday)
・50% off Sendai Beef Sirloin Steak
・30% off rare cuts of Sendai Beef (Yakiniku/Steak)
・10% off various Gyutan
・Limited 100 sets "Meat Lucky Bag" 3,980 yen (tax included) *Ends when sold out
In addition, many other advantageous products are available.
Dining Menu
・Selectable Sendai Beef Steak Set Meal: Set meal 1,000 yen (tax included) + Sendai Beef price*
*You can choose from the fresh meat in the sales area.
・Sendai Beef Sukiyaki Gozen (Special Grade) 200g 7,500 yen (tax included) Meat increase 330g 10,000 yen (tax included)
・Egoma Pork and Phantom Island Pork 2-type Hamburger Comparison Set Meal 1,500 yen (tax included)
In addition, various set meals and Gyutan grilled for takeout are available.
JR East Tohoku General Service Co., Ltd.
Location: JMF Building Sendai 01, 4-10-3 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture
Representative Director and President: Toshinori Hazama
Business Activities:
(1) Development and management of product sales, restaurants, and service stores
(2) Development and management of station buildings
(3) Operation consignment of railway station operations and hotels
(4) Development and management of land, buildings, and elevated structures of East Japan Railway Company
(5) Advertising business, advertising agency business, and printing business
(6) Management of vending machines and coin lockers
(7) Parking lot management
(8) Buying and selling, leasing, brokerage, and management of real estate
HP: https://www.livit.jregroup.ne.jp/
Tohoku MONO WEB SHOP (JRE MALL):
https://shopping.jreast.co.jp/shop/detail/s013?utm_source=202409pressrelease&utm_medium=shoptop_link
*All photos and illustrations are for illustrative purposes only.