Chunchun-do to Open at "Omiyage-dokoro Sendai No. 2" on the 2nd Floor of Sendai Station!
Chunchun-do, known for its new specialty "Sendai Suzume Manju" born in Aobayama in 2023, is finally opening a store inside Sendai Station.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 20:00
- 🤖 AI Analyzed: June 2, 2026 at 12:59 (1456h 59m after Published)
JR East Tohoku General Service Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture, President and Representative Director: Toshinori Hazama, hereinafter "LiViT") will open "Chunchun-do," operated by Seisenkan Muranushi Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture, President and Representative Director: Yoshiharu Muranushi), at "Omiyage-dokoro Sendai No. 2" (Location: 2nd floor of JR Sendai Station), which is operated by LiViT.
■ Store Overview
Store Name: Omiyage-dokoro Sendai No. 2 "Chunchun-do"
Opening Date: Saturday, April 4, 2026
Business Hours: 8:15 AM - 8:45 PM
■ Store Introduction
"Chunchun-do" is a Japanese confectionery brand that cherishes Sendai's traditions and culture and promotes the region's charm. Its signature products, such as the adorable "Sendai Suzume Manju," modeled after the familiar "sparrow" to the people of Sendai, including the Date family crest "Bamboo and Sparrow" and the traditional "Suzume Odori" (sparrow dance), as well as "Sendai Musume Suzume Monaka," are widely supported by both tourists and local residents.
We will deliver comforting sweetness and a touch of Sendai to the daily lives of local residents and to the travel moments of visitors to Sendai.
■ Opening Benefits
To commemorate the opening, the following benefits will be offered:
・For the first 100 customers who purchase 2,000 yen (tax included) or more,
an original "Chunchun-do Pouch" will be presented.
* Benefit details may change.
【Chunchun-do】Recommended Products *Photos are for illustrative purposes only.
Sendai Suzume Manju, 3 Flavors
This set features three flavors: smooth strained bean paste, zunda (sweet edamame paste), and custard, all wrapped in a chewy dough made with tapioca flour.
These plump and cute sparrow-shaped manju are perfect as souvenirs, gifts, or for serving with tea.
Contents: 5 pieces x 3 flavors
【Store Location】
■ Inquiries regarding Omiyage-dokoro Sendai No. 2
JR East Tohoku General Service Co., Ltd. Sendai Sales Office
TEL: 022-354-1577 Reception Hours: 10:00 AM - 5:00 PM
JR East Tohoku General Service Co., Ltd.
Location: JMF Building Sendai 01, 4-10-3 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture
President and Representative Director: Toshinori Hazama
Business Activities:
(1) Development and management of retail stores, restaurants, service stores, etc.
(2) Development and management of station buildings
(3) Entrusted operation of railway station services and hotels, etc.
(4) Development and management of land, buildings, elevated structures, etc., of East Japan Railway Company
(5) Advertising business, advertising agency business, and printing business
(6) Management and operation of vending machines and coin lockers
(7) Management of parking lots
(8) Buying, selling, leasing, brokering, and managing real estate
HP: https://www.livit.jregroup.ne.jp/
Tohoku MONO WEB SHOP (JRE MALL):
https://shopping.jreast.co.jp/shop/detail/s013?utm_source=202409pressrelease&utm_medium=shoptop_link
*All photos and illustrations are for illustrative purposes only.
FAQ
When will Chunchun-do open?
It will open on Saturday, April 4, 2026.
Where will Chunchun-do open?
It will open inside "Omiyage-dokoro Sendai No. 2" on the 2nd floor of JR Sendai Station.
Are there any opening benefits?
The first 100 customers who purchase 2,000 yen (tax included) or more will receive an original Chunchun-do pouch.