IESHIL Begins Displaying "Projected Gross Yield" by Room, Supporting Post-Purchase Exit Strategies with Data Visualization of Profitability

LIVESENSE Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Taichi Murakami; Stock Code: 6054), which operates the real estate information site "IESHIL" (URL: https://ieshil.com/), has implemented a new feature displaying the "projected gross yield*" for individual condominium units in Tokyo and the three surrounding prefectures. In response to recent soaring condominium prices, even buyers for residential purposes are increasingly interested in exit strategies that consider future life events leading to a change in residence (sale or rental operation). This feature visualizes the return on investment on a per-room basis as a quantitative figure, helping consumers make objective and multifaceted judgments about exit strategies such as "sell or rent."

* Projected gross yield is an indicator calculated by dividing the "projected rental income" from renting out a unit for one year by the "reference market price (purchase price)" for that unit. Since actual vacancy risk and maintenance costs (management fees, repair reserve fund, property tax, etc.) are not considered, it serves as a benchmark for assessing the approximate profitability of a property (unit).

[Calculation Formula] Projected Gross Yield (%) = Annual Projected Rental Income (Projected Rent x 12) / Reference Market Price per Unit x 100

Background of New Feature Development: A Real-Demand Yardstick to Discern a "Bubble" in Sales Prices

Currently, condominium sales prices (seller's asking prices) continue to soar, particularly in the Tokyo metropolitan area. While sales prices are susceptible to market overheating and low interest rates, "rental prices" paid by actual residents directly reflect real demand and are less prone to bubble inflation.

Purchasing a condominium by simply accepting the presented sales price carries the risk of "buying at a high price and seeing future asset value diminish (catching a falling knife)" in the current market environment.

Even for general buyers not intending to invest, the importance of "gross yield" calculated from projected rental income per unit is now higher than ever as a yardstick to discern the "appropriate price of a property" without being swayed by the sales price.

Traditional general real estate sites often provide yield displays based on the entire property or minimum price reference values, making it difficult to grasp per-unit figures. A major feature of this new function is that IESHIL's vast data allows users to pinpoint "X% for room Y on the Zth floor." This aims to resolve the "information asymmetry between general consumers and the real estate industry" and provide an environment for more satisfactory decision-making.

Overview of New Feature: Display of "Projected Gross Yield" per Room

This feature calculates the "projected gross yield" on a per-condominium-unit basis by combining the "reference market price" and "projected rental income" independently calculated by IESHIL using machine learning. This allows for an objective understanding of a specific property's profitability based on detailed data.

With the implementation of this feature, consumers can make informed decisions in the following scenarios:

● Logical Decision-Making on "Sell or Rent"

When a change of residence occurs due to life events, users can compare and consider exit strategies, deciding whether to sell or rent out their unit based on the specific projected gross yield.

● Assessing "Future Asset Value" at the Time of Purchase

When selecting a property for residential purposes, by comparing yields with surrounding areas and other properties, users can objectively identify properties that are less likely to depreciate in the future or those with high rental demand, based on concrete figures.

Image of projected gross yield display (lower part of the circle)

About IESHIL (URL: https://ieshil.com/)

"To provide the most transparent real estate services possible."

For many people, "buying a home" is one of the most significant purchases in their lives, yet few have experience or knowledge in buying and selling, and it's not uncommon for them to be unable to judge whether their decisions are good or bad. On the other hand, the profit source for real estate companies is "closing deals," and their motivation to pursue "consumer satisfaction and profit" is weak. As a result, the real estate industry still has a structure where profits are made through knowledge gaps and information asymmetry with general consumers, and systemization and efficiency improvements have not been sufficiently advanced due to legal regulations and industry customs.

IESHIL has identified significant challenges and business opportunities in this structure and aims to achieve more satisfactory real estate transactions by leveraging "transparency" and "IT-driven efficiency" to solve the structural issues in the real estate industry. (As of July 2026, IESHIL covers condominiums in Tokyo and the three surrounding prefectures.)

Inquiries regarding the use of IESHIL (イエシル):

https://www.ieshil.com/site_inquiry/

About LIVESENSE Inc. (URL: https://www.livesense.co.jp/)

LIVESENSE Inc., with its corporate vision "Invent the Ordinary," offers services such as "Mach baito," "Tenshoku Kaigi," "Tenshoku Draft," "batonn," and "IESHIL." We aim to be a company that is indispensable to more customers and society at large through the invention of new "ordinaries."

- Company Name: LIVESENSE Inc.

- Location: 1-7-1 Kaigan, Minato-ku, Tokyo, Tokyo Port City Takeshiba 10F

- Established: February 8, 2006

- Capital: 237 million yen

- Representative: Taichi Murakami, President and CEO

- Business Activities: Internet Media Operations Business