livepass to Speak at "Marketing Agenda Okinawa 2026," Announcing "Digital Customer Service" as the New Standard for CX in the AI Era.

livepass Inc. (Headquarters: Minato-ku, Tokyo; CEO: Akihiro Nakamura; hereinafter "livepass"), a company that supports corporate CX (Customer Experience) transformation through personalization technology, spoke as a premium partner at "Marketing Agenda Okinawa 2026," one of Japan's leading invitation-only marketing conferences held in Okinawa in June 2026. At the event, livepass presented "Digital Customer Service," a new approach to customer communication that evolves CX and EX.

About Marketing Agenda Okinawa

This is Japan's premier invitation-only marketing conference. It serves as a forum for discussing the latest trends in marketing, corporate growth, customer experience, brand strategy, and the future of marketing.

Official Website: https://marketingagenda.jp/okinawa/

Session Overview

Beyond Optimization: Where Marketing is Headed

While current marketing is increasingly "optimized" by AI and other technologies, it remains focused on broad "net-casting" for efficiency, failing to create true customer experiences (CX). In this presentation, we proposed "Digital Customer Service" as a third approach, merging efficient "digital" interactions with the warmth of human "customer service."

livepass positions the design philosophy of shifting control to individual customers using technologies like personalized videos as the new standard for future customer communication, moving away from company-centric information dissemination. Through enhanced real-world examples in sectors such as telecommunications, finance, insurance, and automotive, we demonstrated how to resolve customers' psychological and time burdens, fostering trust, loyalty, and ultimately leading to concrete sales. We unveiled the practical "How" for a future where CX exists for every customer.

Furthermore, building on the concept of "livepass AI Agent," an integrated model supporting customer experience design announced on July 31, 2025, we introduced various digital customer service solutions with actual implementation case studies.

livepass's Digital Customer Service Solutions: The Foundation for Customer Experience Design

livepass offers digital customer service solutions that support understanding, inquiry response, and engagement across various customer touchpoints.

Personalized Video

● livepass Catch

This service utilizes patented video generation technology to safely deliver personalized videos while respecting personal information.

These videos are interactive, allowing users to "touch" and "input," redefining the video experience as a "customer service channel."

https://www.livepass.jp/pmovie

Generative AI-Powered FAQ Solution

● livepass QA

This service clarifies the intent behind users' ambiguous questions using proprietary issue-estimation technology, guiding them to accurate answers.

By leveraging LLMs to replicate the process of "follow-up questions to determine intent" performed by human operators, it supports improved self-service rates and efficient inquiry handling for companies.

https://www.livepass.jp/livepass-qa

Landing Page Customer Service Solution

● livepass LP

This service assists users' decision-making by detecting hesitation based on user behavior and providing supplementary information at the right moment.

It allows for the "update" of current web touchpoints into "experiences that lead to results" by adding customer service functionality to existing landing pages without modification.

https://www.livepass.jp/livepass-lp

Future Developments

livepass will continue to enhance its digital customer service technologies, including personalized videos, generative AI, issue-estimation technology, and landing page customer service solutions, to support customer experience design across all touchpoints between companies and customers. Additionally, a new solution, "livepass Form," designed to assist with form input, is scheduled for release within fiscal year 2026.

By expanding these solutions under the "livepass AI Agent" concept, which supports customer experience design, we aim to increase the value proposition of "Digital Customer Service" that encompasses the entire customer journey, from site visits and information comprehension to inquiries, applications/inputs, and analysis/improvement.

livepass will continue to contribute to corporate CX transformation and improved marketing performance through "Digital Customer Service."

Speaker

Akihiro Nakamura

CEO

Joined Hakuhodo Inc. in 2001. After working on domestic and international advertising for a major automobile manufacturer, he was responsible for a major telecommunications carrier. He was seconded to the same carrier in 2013, where he drove strategy formulation and new service planning in the smart life domain. Upon returning, he oversaw accounts as Sales Department Manager, achieving significant business expansion. From 2020, he was involved in business development and growth marketing for SaaS products at a venture company. He joined livepass in 2022 and became CEO in April 2024.

Company Overview

Company Name: livepass Inc.

CEO: Akihiro Nakamura

Established: December 2013

Headquarters: Ark Hills South Tower 16F, 1-4-5 Roppongi, Minato-ku, Tokyo

Business Activities: Development and provision of marketing services, data analysis/consulting

Corporate Website: https://www.livepass.jp/

Contact for this Press Release

https://www.livepass.jp/contact/