80% of Givers Prioritize Recipient Burden and Environmental Impact: Corporate Gifting at a Turning Point
LIVENT's survey reveals a shift in corporate gifting as companies prioritize sustainability and recipient convenience. While traditional flower gifts persist, there is growing interest in more meaningful alternatives.
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- 📰 Published: March 27, 2026 at 23:58
- 🔍 Collected: March 28, 2026 at 21:59 (22h 0m after Published)
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株式会社LIVENT's survey on corporate gifting reveals that 80% of givers now prioritize the recipient's burden and environmental considerations. Although traditional potted orchids remain common, corporate gift frequency is declining, especially among large enterprises. The industry is moving away from purely formal gestures toward more intentional, sustainable gifting styles. The company is addressing these trends with its 'ecoRan' service, which includes free orchid collection and recycling.
FAQ
What is the current state of corporate gifting?
It is at a turning point, moving from purely formal traditions toward more sustainable and meaningful practices due to cost and environmental concerns.
What is the 'ecoRan' service?
It is a service that bundles free collection coupons with orchid gifts, integrating the lifecycle of the flower from delivery to recycling.