[New Lifestyle 2026] Compact yet washes plenty with 13L large capacity! Portable foldable washing machine launched!

LAMA Store (Tokyo) launched a compact and portable foldable mini washing machine in March 2026, just in time for the new lifestyle season. This product addresses the needs for "13L large capacity," "easy washing," "foldable," "space-saving," and "hygienic" during spring, when life environments change significantly due to entering higher education, starting a new job, or moving.

Currently, as part of a new lifestyle support campaign, a special limited-time offer of 1000 yen OFF is underway.

Product page:

Rakuten Ichiba: https://item.rakuten.co.jp/la-ma/z100709-01/

Yahoo Shopping: https://store.shopping.yahoo.co.jp/lama/z100709.html

■ Market Background and Challenges

● 5 Features of the New Product

① Compact yet washes plenty, reliable 13L large capacity

Despite its compact appearance, it features a robust 13L large capacity design that washes thoroughly. It can wash towels, underwear, baby clothes, and even pet supplies all at once, reducing the number of washes and gently easing the burden of housework. It's the perfect size for single living or busy daily routines, making it easy to keep up with.

② Three gentle washing modes to suit your busy daily life

Equipped with three modes: "Easy Wash (10 min)," "Standard Wash (15 min)," and "Powerful Wash (20 min)," allowing you to choose according to your clothes and situation. It's easy to use for quick morning washes or when you want to wash immediately after returning home, naturally fitting into your daily life. You can effortlessly maintain cleanliness even during a busy new lifestyle.

③ Small but reliable, powerful cleaning performance

Despite being compact, it also boasts strong cleaning power. It effectively removes everyday dirt such as sweat, sebum, and minor food spills. The ease of use combined with reliable cleanliness makes daily laundry more pleasant.

④ Gentle on clothes, like hand washing

With a soft water flow, it gently cares for clothes as if hand-washed. You can safely wash delicate materials, favorite clothes, and baby items. Furthermore, by circulating water during washing, it prevents re-adherence of dirt, making daily laundry even cleaner. It's perfect for those who want to treat important items with care.

⑤ Combines ease of use and storage, design that blends into daily life

Its space-saving design allows it to be compactly folded and stored when not in use. It fits neatly into closets or shelf gaps, without disturbing your room's ambiance. Additionally, automatic drainage makes cleanup easy. It's convenient for one-room apartments or rental homes, and its "just right convenience" makes it suitable for travel or visiting family.

⑥ PSE certified, safe design for daily use

This product has obtained PSE certification based on Japan's Electrical Appliances and Materials Safety Act, ensuring a design that prioritizes safety. Quality that can be used with peace of mind is an important point for daily use. It can be safely adopted by those buying home appliances for the first time for a new lifestyle, or for use by single individuals or families.

■ Recommended for those who need a foldable washing machine

• Those starting a new life (single living, moving)
  Its compact design takes up little space and can be used immediately even right after moving when laundry facilities are not yet set up. It's perfect for one-room apartments or dormitory living.

• Those with busy daily lives
  It washes quickly, making it ideal for those busy with work or housework. Small loads can be done easily, reducing daily burden.

• Those who want to wash separately (underwear, baby items, etc.)
  Underwear and baby clothes that need to be washed separately from other garments can be easily and hygienically cleaned. Recommended for those who prioritize hygiene.

• Pet owners
  Convenient for washing pet towels and clothing separately from human clothes, helping with shedding and dirt management. Supports a clean living environment.

• Those who enjoy travel, business trips, and outdoor activities
  It folds compactly for portability, allowing easy washing in hotels or at campsites. Active in long stays and outdoor settings.

• Those who want to live in a space-saving manner
  It can be compactly stored after use, making it ideal for those with limited storage space. Supports a minimalist lifestyle.

■ Comparative Data (Differences from other companies' products)

Designed with a focus on "capacity, ease of use, and safety" despite its compact size, achieving differentiation from conventional products.

Item	Our mini washing machine	Similar products from other companies
FAQ What is the capacity of this foldable washing machine? Despite its compact size, it has a large capacity of 13L, allowing you to wash clothes, towels, baby items, and pet supplies all at once. Who is this product recommended for? It is recommended for individuals starting a new life alone, busy people, those who want to wash underwear, baby items, or pet supplies separately, travelers, outdoor enthusiasts, and those seeking space-saving living. Is its safety ensured? Yes, it has obtained PSE certification based on Japan's Electrical Appliances and Materials Safety Act, ensuring safe use. Back to Newsroom (21)