Lively LLC Contributes to MAFF's 'Rural Impact Visualization Guidance' 2nd Edition
In March 2026, the Ministry of Agriculture, Forestry and Fisheries (MAFF) issued the 2nd edition of the 'Rural Impact Visualization Guidance.' The guidance aims to visualize the impact of rural activities to foster collaboration. Lively LLC supported the revision.
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- 📰 Published: May 20, 2026 at 00:00
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## MAFF Issues 2nd Edition of 'Rural Impact Visualization Guidance'
The Ministry of Agriculture, Forestry and Fisheries (MAFF) released the 2nd edition of the 'Rural Impact Visualization Guidance' in March 2026. This guidance is designed to visualize the social and environmental changes and effects (impact) generated by projects and activities in rural communities, thereby promoting collaboration between various stakeholders, including corporations and local governments.
Lively LLC (Chiyoda-ku, Tokyo; Founder & CEO: Tsuyoshi Taneda; Co-Founder & Co-CEO: Tomomi Miura) was involved in developing the 2nd edition of this guidance.
## Background and Objectives
Amid the necessity to stabilize food supply and strengthen the foundation of the agriculture, forestry, and fishery industries, rural communities are facing severe challenges, particularly rapid population decline. Solving these issues requires not only internal regional efforts but also the involvement of outside industries and human resources, as well as capital and business development from private enterprises.
Recently, private companies have placed increasing importance on the impact created by solving social issues alongside profitability. Consequently, the 2nd edition provides enhanced content on the following points:
- Clarification of 'risks and opportunities' for companies involved in rural areas.
- Systematization of Impact Measurement and Management (IMM) methodologies.
- Presentation of five examples of logic models to organize causal relationships.
The guidance is intended for companies seeking impact creation, local governments facing regional challenges, and those considering participation in rural community development.
## Comment from Lively
**Founder & CEO Tsuyoshi Taneda**
'Visualizing the value of initiatives in rural communities is a crucial step in expanding collaboration with companies and diverse stakeholders. We will continue to contribute to the creation of new value between regions and companies, starting with impact visualization.'
## About Lively
Lively is a company aiming to 'pass on a global environment where rich life thrives and a sustainable society to the next generation.' Since its establishment in December 2022, the company has been engaged in consulting for domestic and international companies and creating new businesses in sustainability areas such as net-zero, circular economy, biodiversity, human rights, and animal welfare.
The Ministry of Agriculture, Forestry and Fisheries (MAFF) released the 2nd edition of the 'Rural Impact Visualization Guidance' in March 2026. This guidance is designed to visualize the social and environmental changes and effects (impact) generated by projects and activities in rural communities, thereby promoting collaboration between various stakeholders, including corporations and local governments.
Lively LLC (Chiyoda-ku, Tokyo; Founder & CEO: Tsuyoshi Taneda; Co-Founder & Co-CEO: Tomomi Miura) was involved in developing the 2nd edition of this guidance.
## Background and Objectives
Amid the necessity to stabilize food supply and strengthen the foundation of the agriculture, forestry, and fishery industries, rural communities are facing severe challenges, particularly rapid population decline. Solving these issues requires not only internal regional efforts but also the involvement of outside industries and human resources, as well as capital and business development from private enterprises.
Recently, private companies have placed increasing importance on the impact created by solving social issues alongside profitability. Consequently, the 2nd edition provides enhanced content on the following points:
- Clarification of 'risks and opportunities' for companies involved in rural areas.
- Systematization of Impact Measurement and Management (IMM) methodologies.
- Presentation of five examples of logic models to organize causal relationships.
The guidance is intended for companies seeking impact creation, local governments facing regional challenges, and those considering participation in rural community development.
## Comment from Lively
**Founder & CEO Tsuyoshi Taneda**
'Visualizing the value of initiatives in rural communities is a crucial step in expanding collaboration with companies and diverse stakeholders. We will continue to contribute to the creation of new value between regions and companies, starting with impact visualization.'
## About Lively
Lively is a company aiming to 'pass on a global environment where rich life thrives and a sustainable society to the next generation.' Since its establishment in December 2022, the company has been engaged in consulting for domestic and international companies and creating new businesses in sustainability areas such as net-zero, circular economy, biodiversity, human rights, and animal welfare.
FAQ
Why is it necessary to visualize the impact in rural areas?
To encourage private funding and business engagement by quantitatively proving social and environmental effects beyond profit.
What is the primary business of Lively LLC?
Consulting for corporations and creating new businesses in sustainability areas like net-zero, circular economy, and biodiversity.
Who should refer to this guidance?
Corporations considering rural impact creation or business participation, and local governments seeking solutions to regional issues.