Reconsidering Recruitment, PR, and Fan Building in the AI Era: Dialogue Event on 'Fan Building Through Listening' Held on May 28
The dialogue event 'ALT' will be held on May 28 to reconsider recruitment and PR in the AI era from the perspective of 'listening'. Tomoko Shirai of CHEERS and Eri Oka of Lively will discuss the importance of 'emotional design' and 'dialogue' to increase fans without relying on advertising.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 23:59
- 🔍 Collected: April 28, 2026 at 15:31
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## Reconsidering 'Recruitment, PR, and Fan Building' in the AI Era | Fan Building Through 'Listening' - Held on 5/28 (Thu)
[Background] 'Recruitment,' 'PR,' and 'Fan Building' Changing in the AI Era
With AI, recruitment ads, SNS posts, project proposals, and recruitment videos—all types of digital content can now be mass-produced instantly.
As a result, the traditional approach of 'investing budget to gather quantity and quality' in recruitment, sales, marketing, and PR is rapidly becoming ineffective.
Through platforms like OpenWork, Tenshoku Kaigi, employees' SNS, and AI-generated summaries or proposals, job seekers and customers already know the 'internal atmosphere' of a company before making contact.
Excellent design and clever catchphrases are now commonplace and no longer move people's hearts.
So, what do people expect, what moves their hearts, and how do they become fans?
The event that answers these questions through the lens of 'listening' is this installment of ALT (Active Listening Talks).
[Planning Intent]
ALT has invited top runners such as Yuka Tanimoto (Web Editor-in-Chief of Forbes JAPAN), Chikato Oyano (Education Critic), and Aya Komaki (President of Sanrio Entertainment) to discuss social changes from various perspectives under the theme of 'listening.'
The theme for this 4th event is 'Fan Building.'
Recruitment isn't working, employees aren't staying, and products can't be differentiated. A common factor among many companies feeling this way is that while they invest heavily in 'external communication,' they haven't squarely faced the question of 'how much are we turning our internal employees, families, existing customers, and job seekers into fans?'
In this event, we will provide specific clues to this question in a dialogue format.
[Guest: Tomoko Shirai / CEO of CHEERS Inc.]
Driven by her childhood experience of battling illness, she aimed to 'eliminate the experience gap among children' and started childcare and education businesses in 2016. She founded CHEERS Inc. in 2022.
Within five years of its founding, she has realized partnerships with 51 municipalities and over 1,100 companies, providing 'exciting experience venues' for free to a cumulative total of over 36,000 parents and children. For major corporations, she also handles many projects such as 'Emotional Design x Experience Design' training and family day businesses to turn employees and their families into fans.
Selected for Forbes JAPAN's '2026 Edition: 30 Next-Generation Impact Startups Changing the World.'
[Host & Dialogue Partner: Eri Oka / CEO of Lively Inc.]
After graduating from Kanagawa University of Human Services, she worked as an occupational therapist in psychiatry and home rehabilitation. She also conducted paid dialogue sessions with over 100 people monthly as an individual. Through clinical and business dialogue practices, she rediscovered the value of communication—that 'people get energetic just by being listened to'—and founded Lively Inc. in 2020 to make 'listening' a new career option.
She operates the online active listening service 'LivelyTalk' and develops active listening training for companies. Without relying on advertising, she continues to attract individuals who 'want to work in listening' through word-of-mouth and trust.
[Two Companies Discussing 'Fan Building' from Opposite Fields]
CHEERS has continued to implement measures to 'turn employees and families into fans' for large-scale organizations like corporations and municipalities. Meanwhile, Lively has continued to create a state where 'people naturally gather' for individuals and communities.
Two companies with completely different targets and approaches.
However, what both companies share and value is the attitude of 'listening.' This is the first time these two companies, which have created fans in opposite fields using the same 'listening' axis, will have a full-scale cross-talk on the theme of 'fan building.'
The dialogue is expected to unravel the theme of 'fan building' in a three-dimensional and multi-faceted way.
[Themes to be Covered on the Day]
- The one and only way to stand out from the crowd in the AI era
- CHEERS-style sales tips: 'From acquisition to provision' (partnered with 51 municipalities and 1,100 companies in 5 years)
- Secrets of mind-up; Characteristics of people who seem to listen but don't
- How to listen so that people want you to listen to them again
- How to increase the 'resolution of listening'
- What is Emotional Design x Experience Design?
- Competitive axis in an era when choices are not based on functional value
[Who Should Attend]
- Recruitment Managers, HR Managers, Organizational Development Personnel
- Sales Managers, B2B Marketing Managers, CMOs
- PR/Branding Personnel, Executives, Business Unit Leaders
- Interpersonal support professionals such as professional coaches and career consultants
[About Active Listening Talks (ALT)]
A series of real dialogue events hosted by Lively Inc. based on the concept of updating society through the perspective of 'listening.'
[Background] 'Recruitment,' 'PR,' and 'Fan Building' Changing in the AI Era
With AI, recruitment ads, SNS posts, project proposals, and recruitment videos—all types of digital content can now be mass-produced instantly.
As a result, the traditional approach of 'investing budget to gather quantity and quality' in recruitment, sales, marketing, and PR is rapidly becoming ineffective.
Through platforms like OpenWork, Tenshoku Kaigi, employees' SNS, and AI-generated summaries or proposals, job seekers and customers already know the 'internal atmosphere' of a company before making contact.
Excellent design and clever catchphrases are now commonplace and no longer move people's hearts.
So, what do people expect, what moves their hearts, and how do they become fans?
The event that answers these questions through the lens of 'listening' is this installment of ALT (Active Listening Talks).
[Planning Intent]
ALT has invited top runners such as Yuka Tanimoto (Web Editor-in-Chief of Forbes JAPAN), Chikato Oyano (Education Critic), and Aya Komaki (President of Sanrio Entertainment) to discuss social changes from various perspectives under the theme of 'listening.'
The theme for this 4th event is 'Fan Building.'
Recruitment isn't working, employees aren't staying, and products can't be differentiated. A common factor among many companies feeling this way is that while they invest heavily in 'external communication,' they haven't squarely faced the question of 'how much are we turning our internal employees, families, existing customers, and job seekers into fans?'
In this event, we will provide specific clues to this question in a dialogue format.
[Guest: Tomoko Shirai / CEO of CHEERS Inc.]
Driven by her childhood experience of battling illness, she aimed to 'eliminate the experience gap among children' and started childcare and education businesses in 2016. She founded CHEERS Inc. in 2022.
Within five years of its founding, she has realized partnerships with 51 municipalities and over 1,100 companies, providing 'exciting experience venues' for free to a cumulative total of over 36,000 parents and children. For major corporations, she also handles many projects such as 'Emotional Design x Experience Design' training and family day businesses to turn employees and their families into fans.
Selected for Forbes JAPAN's '2026 Edition: 30 Next-Generation Impact Startups Changing the World.'
[Host & Dialogue Partner: Eri Oka / CEO of Lively Inc.]
After graduating from Kanagawa University of Human Services, she worked as an occupational therapist in psychiatry and home rehabilitation. She also conducted paid dialogue sessions with over 100 people monthly as an individual. Through clinical and business dialogue practices, she rediscovered the value of communication—that 'people get energetic just by being listened to'—and founded Lively Inc. in 2020 to make 'listening' a new career option.
She operates the online active listening service 'LivelyTalk' and develops active listening training for companies. Without relying on advertising, she continues to attract individuals who 'want to work in listening' through word-of-mouth and trust.
[Two Companies Discussing 'Fan Building' from Opposite Fields]
CHEERS has continued to implement measures to 'turn employees and families into fans' for large-scale organizations like corporations and municipalities. Meanwhile, Lively has continued to create a state where 'people naturally gather' for individuals and communities.
Two companies with completely different targets and approaches.
However, what both companies share and value is the attitude of 'listening.' This is the first time these two companies, which have created fans in opposite fields using the same 'listening' axis, will have a full-scale cross-talk on the theme of 'fan building.'
The dialogue is expected to unravel the theme of 'fan building' in a three-dimensional and multi-faceted way.
[Themes to be Covered on the Day]
- The one and only way to stand out from the crowd in the AI era
- CHEERS-style sales tips: 'From acquisition to provision' (partnered with 51 municipalities and 1,100 companies in 5 years)
- Secrets of mind-up; Characteristics of people who seem to listen but don't
- How to listen so that people want you to listen to them again
- How to increase the 'resolution of listening'
- What is Emotional Design x Experience Design?
- Competitive axis in an era when choices are not based on functional value
[Who Should Attend]
- Recruitment Managers, HR Managers, Organizational Development Personnel
- Sales Managers, B2B Marketing Managers, CMOs
- PR/Branding Personnel, Executives, Business Unit Leaders
- Interpersonal support professionals such as professional coaches and career consultants
[About Active Listening Talks (ALT)]
A series of real dialogue events hosted by Lively Inc. based on the concept of updating society through the perspective of 'listening.'