“Refre Smart Line” Brand Integrated into “Refre” Brand

Livedo Corporation (Headquarters: Osaka City, Osaka Prefecture; Representative Director and President: Tomohito Uda) announces that it will integrate the “Refre Smart Line” brand into the “Refre” brand by spring 2026, with the aim of further meeting the diverse needs in nursing care settings.

■ Background of Brand Integration

Since its birth in 2016, “Refre Smart Line” has proposed new value in excretion care, mainly for nursing care facilities and hospitals, with the concept of “changing movement, changing life.” Meanwhile, the thoughts of those receiving care and those involved in care are diversifying and becoming more sophisticated year by year, and there is a demand to deliver products and value through a clearer and easier-to-choose brand system.

■ About the Integration into the “Refre” Brand

By integrating “Refre Smart Line” into the “Refre” disposable diaper brand, which has the brand message “Living with each and every thought,” we aim to provide products and services that are closer to the thoughts of more people, while utilizing the product design and on-site knowledge cultivated so far.

■ Future Developments

・Target products will be renewed as “Refre” brand sequentially, or discontinued.

・Details will be announced again once confirmed.

Our company will continue to challenge ourselves to realize safe and comfortable excretion care, staying close to the thoughts of all those receiving care, their families, and those involved in care.

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Reference

・Brand message has been reborn. “Refre” “Living with each and every thought”

　https://livedo.jp/information/1094/