Adult Disposable Diaper Brand "Refre" - Package Design System to be Fully Renewed Starting with Products Launched in Spring 2026
Libido Corporation will fully renew the package design system for its adult disposable diaper brand "Refre" starting with products launched in spring 2026. This renewal aims to enhance user-friendliness and ease of selection, incorporating universal design principles and more clearly conveying the brand message.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:50
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 09:50 (473h 2m after Collected)
Libido Corporation (Headquarters: Osaka, Osaka Prefecture; Representative Director and President: Tomohito Uda) will fully renew the package design system for its adult disposable diaper brand "Refre" starting with products launched in spring 2026.
This renewal is not a minor revision due to product specification changes, but a fundamental review of the brand's philosophy, information design, and visual expression. "Refre" will convey the sentiments it values in a more understandable way through its packaging.
**■ Purpose of the Renewal**
The purpose is to express the sentiments that the adult disposable diaper brand "Refre" has cherished, through its package design, towards those who receive care, those who provide care, and society.
Furthermore, based on the concept of universal design (UD), we have reviewed the composition of product information and visual expression, refreshing it into a package design system that intuitively communicates necessary information, making it easy for anyone to choose and use.
**■ Background**
At "Refre," with the change in its brand message, a comprehensive review of its entire package expression became necessary to convey its sentiments more consistently.
More than 8 years have passed since the previous design system was established, and along with changes in care environments and lifestyles, the information required by consumers and the methods of conveying it have also changed. Based on this background, we aimed to organize information and improve visibility, and constructed an expandable design system that anticipates future category developments.
"Refre" will continue to convey its stance as a brand that supports daily peace of mind and dignity, empathizing with those who receive care and all those involved in care, through design.
**■ Design Direction**
Based on "empathy for thoughts" embedded in "Refre"'s brand message, "Living with each and every thought," we aimed for a package that makes both care recipients and caregivers feel a little lighter in spirit, exuding gentleness and dignity.
**■ Features of the Package Design**
**Retail Package**
Visually expresses "Refre"'s philosophy and brand message. The product name frame adopts the motif of the "Refre" symbol mark, representing the image of individual thoughts overlapping and enveloping.
**Institutional/Hospital Package**
Adopts an image illustration of "Refre"'s brand message, creating a design that conveys sentiments even in daily care settings. Efforts have been made to improve the visibility of colors and text for easy identification in warehouses.
**■ Clarity and Environmental Consideration**
We designed the information with an emphasis on clarity to make it easy for those picking up the products to choose and use them. By organizing product identification colors and aggregating/visually arranging specification information such as absorbency and size, the design allows necessary information to be grasped intuitively.
Furthermore, we continue to use universal design fonts and have strengthened consideration for visibility, such as expressing specifications through color. In addition, environmental considerations...
This renewal is not a minor revision due to product specification changes, but a fundamental review of the brand's philosophy, information design, and visual expression. "Refre" will convey the sentiments it values in a more understandable way through its packaging.
**■ Purpose of the Renewal**
The purpose is to express the sentiments that the adult disposable diaper brand "Refre" has cherished, through its package design, towards those who receive care, those who provide care, and society.
Furthermore, based on the concept of universal design (UD), we have reviewed the composition of product information and visual expression, refreshing it into a package design system that intuitively communicates necessary information, making it easy for anyone to choose and use.
**■ Background**
At "Refre," with the change in its brand message, a comprehensive review of its entire package expression became necessary to convey its sentiments more consistently.
More than 8 years have passed since the previous design system was established, and along with changes in care environments and lifestyles, the information required by consumers and the methods of conveying it have also changed. Based on this background, we aimed to organize information and improve visibility, and constructed an expandable design system that anticipates future category developments.
"Refre" will continue to convey its stance as a brand that supports daily peace of mind and dignity, empathizing with those who receive care and all those involved in care, through design.
**■ Design Direction**
Based on "empathy for thoughts" embedded in "Refre"'s brand message, "Living with each and every thought," we aimed for a package that makes both care recipients and caregivers feel a little lighter in spirit, exuding gentleness and dignity.
**■ Features of the Package Design**
**Retail Package**
Visually expresses "Refre"'s philosophy and brand message. The product name frame adopts the motif of the "Refre" symbol mark, representing the image of individual thoughts overlapping and enveloping.
**Institutional/Hospital Package**
Adopts an image illustration of "Refre"'s brand message, creating a design that conveys sentiments even in daily care settings. Efforts have been made to improve the visibility of colors and text for easy identification in warehouses.
**■ Clarity and Environmental Consideration**
We designed the information with an emphasis on clarity to make it easy for those picking up the products to choose and use them. By organizing product identification colors and aggregating/visually arranging specification information such as absorbency and size, the design allows necessary information to be grasped intuitively.
Furthermore, we continue to use universal design fonts and have strengthened consideration for visibility, such as expressing specifications through color. In addition, environmental considerations...