LIVE BOARD Unveils Original Character "Raibu-Bochi"! Short Animation to Premiere Nationwide on LB-Owned Media Starting July 1 (Wed)

LIVE BOARD Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Atsuhiro Tanaka; hereinafter "LIVE BOARD") has created its original character "Raibu-Bochi." Starting July 1, 2026 (Wed), short animations featuring this character will begin airing across LB-owned media nationwide.

※1 Media operated and managed by LIVE BOARD

Background of Creation

To date, LIVE BOARD has focused on creating media that enriches people's daily lives and fosters valuable encounters, through the distribution of diverse content such as sports and art. With the launch of the "Raibu-Bochi" content, LIVE BOARD aims to make its LB-owned media even more beloved and engaging for audiences.

Concept

"Raibu-Bochi" is a curious and playful hat-shaped character that eats absolutely everything.

Fascinated by everything in the human world, Raibu-Bochi impulsively tries to eat anything it encounters.

Anyone eaten by Raibu-Bochi receives a delightful surprise.

A character designed to fit anyone, bringing joyful serendipitous encounters to everyone walking through the city.

For the illustration, LIVE BOARD enlisted Art Director Midori Manda, known for her work on numerous acclaimed projects. Ms. Manda created the character design and animation for Raibu-Bochi, embodying the unique OOH value of "serendipitous encounters"—unexpected moments that touch the heart—which LIVE BOARD holds dear.

Midori Manda

Art Director / Illustrator, Dentsu Inc.

After graduating from Tama Art University, she joined Dentsu. Alongside her work as an art director, she has created numerous character designs and picture book illustrations as an illustrator. Her major awards include ACC GOLD, ADFEST, NYADC, Dentsu Award for Excellence in Advertising, Galaxy Award, and others.

Comment from Ms. Manda:

"In a world saturated with digitally targeted advertising optimized for efficiency, I felt that advertising on LIVE BOARD—encountered by chance while walking through the city—should embrace unpredictability, an element that efficiency alone cannot calculate. Raibu-Bochi is a lovably clumsy hat character who creates these unexpected encounters. He lands on all sorts of things in the city, generating happy surprises. I hope he becomes a character loved for years to come."

Future Outlook

Raibu-Bochi is set to expand with additional storylines and collaborations with other initiatives. LIVE BOARD aims to enrich the experience of chance encounters in urban spaces through this new content.

Broadcast Overview

Launch Date: July 1, 2026 (Wed)

Location: Nationwide LB-owned media ※ Animations will be distributed randomly. ※ Broadcast start/end times may vary by location. ※ Due to operational constraints, distribution across all media surfaces may not be possible.

About LIVE BOARD Inc.

A data-driven digital OOH ad network operator

LIVE BOARD was the first in Japan to implement impression-based (VAC)※2 ad delivery in the OOH sector. Even in volatile conditions such as during the pandemic, LIVE BOARD delivers and bills ads based on the estimated number of people who would "see the ad, at that place, at that time," providing highly accurate, real-world aligned advertising. Furthermore, by combining its proprietary network—aggregating diverse digital OOH media across Japan, including outdoor, indoor, train, and station environments—with one of the country's largest carrier-grade big data sets, LIVE BOARD enables audience-based targeting by gender and age group, a capability previously unattainable in traditional OOH.

※2 LIVE BOARD adopts VAC (Visibility Adjusted Contact), the impression metric recommended by the OOH Global Measurement Guidelines. VAC factors in visibility rates based on visibility surveys. It first defines OTC (Opportunity to Contact)—the estimated number of people passing through a media's visibility zone (OTS: Opportunity to See), adjusted for movement direction and obstructions—and then applies visibility rates specific to each media type to estimate the actual number of people likely to see the ad (VAC).